social media 101 by robin j phillips
DESCRIPTION
Social Media can be a powerful tool for reporters. In Social Media 101, Robin J Phillips explains how doing nothing is not an option. She offers tips to reporters on ways to set up their Twitter and Facebook accounts and how to start using them.TRANSCRIPT
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Social Media 101
Robin J. PhillipsReynolds Center for Business Journalism
Twitter:@BizJournalism
facebook.com/BizJournalism
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Five generations
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Doing nothing is not an option
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Doing nothing is not an option
• Facebook: • More than 400M active users• ½ of Facebook users login daily• Average user has 130 friends• 5 billion pieces of content/weekly• 100 million access FB via phone
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Doing nothing is not an option
• Facebook: • More than 400M active users• ½ of Facebook users login daily• Average user has 130 friends• 5 billion pieces of content/weekly• 100 million access FB via phone
• Twitter: • 105 million registered users• 300,000 new accounts/day• Google, Bing, Yahoo: search Twitter
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Twitter growth over 3 years
Tweets per day
• 2007 - 5,000 • 2008 - 300,000• 2009 - 2.5 million • In ’09 Tweets grew
1,400% to 35 million per day.
• Today - 50 million tweets per day
• 600 tweets per second
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It’s where people are
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Beats <=> Social Media
“Social networks have been key to journalists forever – what journalist does not have a network of sources?
What Facebook and other online social networks do is make it very easy to expand that network.”
Howard Rheingold, author of The Virtual Community
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Journalists on social media
WHY use it?
• Find leads• Find new sources• Crowdsource• Notice trends• Broadcast breaking news • Promote your stories• Grow audience for a blog• Share drafts (really)
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Journalists on social media
WHY use it?
• Find leads• Find new sources• Crowdsource• Notice trends• Broadcast breaking news • Promote your stories• Grow audience for a blog• Share drafts (really)
HOW?
• Be as human as possible• Establish relationships
before you ‘need’ them• Use different tools for
different audiences• Engage, promote others• Integrate blog, social
media, Web site• Experiment, experiment,
experiment
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Signing up, setting up • Sign up• Real photo• Bio• Background• Start
following• Tweet!
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Great bio
real name
real photo
where she lives
hometown
education
where she works
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Other journos’
bios
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FB bio
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Begin Tweeting• Create a persona• Let followers know what
to expect• Share your work• Engage in a conversation• Inject personality• Use first person• Set a tone• Have fun
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No, it’s not that bad
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First Tweets
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Announce yourself
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Announce yourself
• Twitter lists:• Twellow• WeFollow• LoadedWeb• JustTweetIt• TweetFind• MrTweet
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Announce yourself
• Twitter lists:• Twellow• WeFollow• LoadedWeb• JustTweetIt• TweetFind• MrTweet
• Twitter lists for Journalists:• MuckRack• MediaonTwitter• JournalistTweets
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Start following people
• People on your beat
• Other journalists
• Friends
• Family
• Readers, viewers
Click
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Anatomy of a Twitter page
ad
@replies (public)DMs (private)
Favorites
My saved searches
Lists
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@replies
Reply to Greg Mitch
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This is what he sees
… he can react or not
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Check your @replies regularly
That’s where the conversation is
Click this link
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Check your DMs regularly
These are private conversations with followers. Can only DM someone who is following.
Click this link
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Lists can help find people to follow
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Blending personal and professional
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Direct plea to Facebook friends
Finding people on Social
Media sites
Finding people on Social
Media sites
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Ask your Twitter followers
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www.search.twitter.com
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Social Media: It’s all about people