1. Social Media 101for Business ofMusicBy Tim NekritzAssociate Director of Public Affairs/Director of Web CommunicationSUNY Oswego

2. What is social media? Interactive parts of the Internet where wecan communicate with a range ofaudiences for us prospective students,current students, faculty, staff, alumni,parents and friends of the college. Includes (but is not limited to) Facebook,Twitter, YouTube, blogs, Instagram,Soundcloud, Foursquare and more. 3. Social media IS About connections About content About conversations About authenticity A two-way street Part of wider effort (hub and spoke) 4. Social media IS NOT One more place to throw press releases One-way marketing Static space Something to ignore All about you! 5. Social media marketing Know your options Analyze audience (who using and why) Goals before tools Sustainability 6. 5 top tips1. Be present!Try before you buy 7. 5 top tips2. Be prepared!Have a content strategy 8. 5 top tips3. Be responsive!Reply and sustain 9. 5 top tips4. Be friendly!Have conversations 10. 5 top tips5. Goals before tools1.Does it help us meet a goal?2.Whats in it for us?3.Whats in it for our users?Avoid OSS 11. Facebook The 800-pound gorillaConsiderations: Page? For business, yes Group? Individual account? (no) 12. Content = Connecting 13. Best stories = humaninterest 14. Connecting is human 15. Twitter: 140-characterstories 16. About them > about us 17. Twitter: 2 symbols are key @ symbol: replyingor addressingsomeone # = hashtag,organizing aroundtopic, conference,event 18. Hashtags = Connecting 19. YouTubehttp://www.youtube.com/sunyoswegovideo 20. What makes a good video? Meets a goal Short (~1 minute get biggest response) User-focused Fast-moving Reasonable qualityIts not about big-budget, slick productions;our raw/low-edit videos have greatmetrics! 21. Pinterest? Have a point. 22. Geosocial/location-based Services tied to your smartphone Fastest-growing part of social media Location-based services have enormous potentialto connect people to places, places to people,and people to people in places. -- Tim Jones, North Carolina State University 23. Geosocial: Foursquare 24. Audiosocial: Soundcloud 25. Photosocial: Instagram 26. Blogs: Have something tosay? 27. Alyssa Explains It All 28. Straight up Michigan! 29. How bout some examples involving music?Preferably before we fall asleep? 30. Pete Yorn: Twitter 31. Pete Yorn: Facebook 32. Pete Yorn: YouTube 33. The Wiyos: Facebook 34. The Wiyos: YouTube 35. The Tragically Hip: Facebook 36. Integration: a simple story 37. Monitor and respond Social media is 24/7 Basic customer service, just new way Most users just looking for an answer Would you ignore your email for days? 38. Our FB comment guidelines The discussion board is available for questions, often fromthose entering or considering Oswego ... we hope to get youanswers in a timely manner as you ponder joining ourcommunity. However, spam, blatantly commercial, obsceneand/or denigrating messages are not welcome in this spaceand may be removed, as this page exists to serve a broadercommunity. 39. Negative feedback? Honest complaints Spam Ragers TrollsAgain, make sure you have a posted policy! 40. Content strategy What do you post? How often do you post? Sharable: wow or whoa! factor Dont be a robot; be a human(And, of course, who posts it) Great site >> meetcontent.com 41. Who has the keys? 42. Social media conduct Zappos social media policy:Dont do anything stupid Its pretty much common sense 43. Next steps Goals? Time/resources Options/communities Content strategy: what to say Get social! 44. Questions? Also available at: tim.nekritz@oswego.edu or http://www.facebook.com/tim.nekritz or http://twitter.com/TimNekritzPresentations http://www.slideshare.net/TimNekritz/Our social media users guide:http://www.oswego.edu/administration/public_affairs/socialmediaguide.html