social marketing: turn your story into sales (manta.com)
TRANSCRIPT
Crowds with CashAlternative Financing is a Mixed Moneybag
of Opportunity for Small Business
Hello!
Welcome to MantaTrends: Up-to-the-minute
small business webcast
Thanks for joining us today.
We’ll get started right at 2 p.m. EDT
#mantatrends
Social Marketing:
Turn Your Story into Sales
#mantatrends
@carie_ferg
How It
Works
@Manta
Attachments
Ask a Question
For technical questions, email [email protected]
Meet Bryan Orr
Stories Are Powerful
• Interesting
• Relatable
• Keep
listener
wondering
Where to Start
• Distill
• Resolution
Stories Help You Sell
• Like and trust
• Create bridges
Different Ways to Use Story
• Face-to-face
• The
“elevator
story”
• In place of
facts
Tell Stories when Presenting
• Lead with a
story
• Be prepared
• Connect
emotionally
Communicate Your Brand w/Story
• Think about what
your customers
are buying
• Fears, desires &
stakes
Click on “Attachments”
to get more information
about our upcoming and
on-demand webinars!
Ask the Expert
Manta believes in empowering small businesses to achieve
success. We’re inspired by your determination and energy. And
we understand that every company is unique.
We strive to provide the marketing tools and educational
resources you need to stand out, connect with your customers
and your peers, and grow your business.
Send us a note and let us know what you’d like to learn from
upcoming webinars like this [email protected]