social marketing @ hub amsterdam 2011
DESCRIPTION
Miriam Melchers, Ruurd Priester & Erik Brom. Social Marketing - What & How @ Hub Amsterdam 2011TRANSCRIPT
![Page 1: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/1.jpg)
SOCIAL MARKETINGWHAT & HOW
Presenatie Hub AmterdamLBi Lost Boys - Miriam Melchers, Ruurd Priester, Erik Brom
![Page 2: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/2.jpg)
Times are changing
![Page 3: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/3.jpg)
The changing consumer
![Page 4: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/4.jpg)
I decide
![Page 5: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/5.jpg)
![Page 6: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/6.jpg)
Where I connect
![Page 7: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/7.jpg)
![Page 8: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/8.jpg)
How I connect
![Page 9: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/9.jpg)
![Page 10: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/10.jpg)
When I connect
![Page 11: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/11.jpg)
![Page 12: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/12.jpg)
How to engage with the
changing consumer?
![Page 13: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/13.jpg)
Being customer centric
![Page 14: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/14.jpg)
Open up & listenCreate value
Share enthusiasm
How
![Page 15: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/15.jpg)
Be open and listen
Create true value
Share enthusiasm
LeadershipOrganizationTools
Customer insightInnovationConsistency
AuthenticityStorytellingConversations
![Page 16: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/16.jpg)
Be open and listenCreate true valueShare enthusiasm
Continuously involve the crowd
How
![Page 17: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/17.jpg)
Cases
![Page 18: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/18.jpg)
![Page 19: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/19.jpg)
![Page 21: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/21.jpg)
![Page 22: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/22.jpg)
![Page 23: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/23.jpg)
![Page 24: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/24.jpg)
![Page 25: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/25.jpg)
![Page 26: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/26.jpg)
![Page 27: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/27.jpg)
![Page 28: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/28.jpg)
![Page 29: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/29.jpg)
![Page 30: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/30.jpg)
![Page 31: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/31.jpg)
![Page 32: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/32.jpg)
![Page 33: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/33.jpg)
![Page 34: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/34.jpg)
Day at work: Performance analyst
Social scans
Web Analytics
Conversion optimisation
Analysis and advice
![Page 35: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/35.jpg)
Ordinary day: Strateg:Day at work: Strategist
Insights!
Strategic Roadmap
Creative Brief
Debrief
![Page 36: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/36.jpg)
Recap
![Page 37: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/37.jpg)
Be open and listenCreate true valueShare enthusiasm
Continuously involve the crowd
How
![Page 38: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/38.jpg)
Marketing is(or should be) social
by definition
![Page 39: Social Marketing @ Hub Amsterdam 2011](https://reader033.vdocuments.site/reader033/viewer/2022061118/545d4609b1af9f2d0a8b4aa2/html5/thumbnails/39.jpg)
Thank you!