social, local and mobile? definitely.solomo? maybe not

7/30/2019 Social, Local and Mobile? Definitely. SoLoMo? Maybe Not.

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Im Gary; a Geo-Technologist and a Geographer at heart

Director, Web & Community, Nokia Location & Commerce

http://www.vicchi.org - http://www.garygale.com - @vicchi

Ken Yeung / Flickr : http://www.flickr.com/photos/kyeung808/4820451850/


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http://vtny.org/l9

3


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I Like Social


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Sean MacEntee / Flickr : http://www.flickr.com/photos/smemon/5547535499/in/

Social Networks,Social Media


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fred cavazza / Flickr : http://www.flickr.com/photos/fredcavazza/2396383350/


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Professional SocialMedia


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Friends & FamilySocial Media


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TechnicalSocial Media


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Social Media In 140Characters


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I Like Local


12/83galdo trouchky / Flickr : http://www.flickr.com/photos/galdo_trouchky/2133446840/

Local Information


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I Like Mobile


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The Mobile Internet


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But SoLoMo ?


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Social + Local +Mobile = SoLoMo


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Terry Ross / Flickr : http://www.flickr.com/photos/qnr/2267824298/

A Sense OfDj Vu


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The Year Of The Map ?


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JavaScript Maps


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http://prettymaps.stamen.com/

Maps As Art


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http://prettymaps.stamen.com/

Maps As Art


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http://www.flickr.com/photos/straup/4581228973/

Personal Maps


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Simon Crubellier / Flickr : http://www.flickr.com/photos/simon-crubellier/3051140924/

Wrong Maps


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http://www.laprensa.com.ni/infografia/721

Political Maps


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The Check-In Economy ?


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Brightkite was a location-basedsocial networking website that isno longer in operation. Users wereable to "check in" at places byusing text messaging or one of the

mobile applications and they wereable to see who is nearby and whohas been there before. The servicewas created in 2007 by BradyBecker, Martin May and AlanSeideman who previously founded

the SMS notification serviceLoopnote. In April 2009 Brightkitewas acquired by mobile socialnetwork Limbo.

By December 2011 all Brightkiteapps had been pulled from appstores and the Brightkite website

was replaced with a messagestating, "This is not

goodbye...we're just moving on tosomething better". By April of2012, the Brightkite website nolonger appeared to be inoperation.

http://en.wikipedia.org/wiki/Brightkite


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nouspique / Flickr : http://www.flickr.com/photos/nouspique/5229302283/

Brightkite2007-2012


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Gowalla was a location-based socialnetwork launched in 2007 and closed in2012. Users were able to check in at"Spots" in their local vicinity, either

through a dedicated mobile applicationor through the mobile website.Checking-in would sometimes producevirtual "items" for the user, some ofwhich were developed to bepromotional tools for the game'spartners. As of November 2010 there

were approximately 600,000 users.At the start of December 2009 it wasreported that Gowalla had raised $8.4million in a round of venture capitalfunding led by Greylock Partners andangel investors Chris Sacca, KevinRose and Jason Calacanis. It wasacquired by Facebook on December 2,

2011, for an undisclosed sum. Gowalla,Inc. is based in Downtown Austin,Texas. On March 10, 2012, Gowallaannounced it would cease operationand users would be able to downloadtheir checkins, photos and lists soon.

http://en.wikipedia.org/wiki/Brightkite


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Gowalla2007-2012


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Facebook Places2010-2011


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The Cloud ?


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John Mueller / Flickr : http://www.flickr.com/photos/johnmueller/52621490/


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Jonny Wilkins / Flickr : http://www.flickr.com/photos/photojonny/2268845904/

What IsThe Cloud?


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Anna Jay / Flickr : http://www.flickr.com/photos/mondoagogo/267771494/

Hyperlocal OrHype And Local?


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40http://momentfeed.com/whitepaper/


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But Almost EverythingIsAlreadySocial


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TwitterSince 2006


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YouTubeSince 2005


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TumblrSince 2007


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FacebookSince 2004


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Social MediaSocial Brands


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But Mobile And

Mobility Are NotJust TheiPhone


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US Smartphone PenetrationSource: Nielsen Mobile Insights, Feb 2012

29%30% 30%

35%36%

38%37% 37%

40%41%

42%43%

44% 44%46%

48% 48%

50%

71%70% 70%

66%64%

62%63%

59%58%

57%56% 56%

54%52% 52% 52% 52%

50%

0%

10%

20%

30%

40%

50%

60%

70%

80%

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Smartphone

Feature Phone


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Not Just iOS


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Intel Free Press / Flickr : http://www.flickr.com/photos/intelfreepress/7048801715/

Windows Phone 8


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Louish Pixel / Flickr : http://www.flickr.com/photos/louish/5717555023/

Android


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HTML 5


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Doug Wheller / Flickr : http://www.flickr.com/photos/doug88888/2800841720/

Tablets


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Tatsuo Yamashita / Flickr : http://www.flickr.com/photos/yto/4891249900/

iPad


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Pierre Lecourt / Flickr : http://www.flickr.com/photos/13815526@N02/6194936447/

Kindle Fire


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Dan Taylor / Flickr : http://www.flickr.com/photos/dantaylor/3295304080/

Connected TV


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Local Business Is

More LocalThanBusiness


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Bramus! / Flickr : http://www.flickr.com/photos/bramus/2998573943/

Coupons And Deals


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And Its All AboutContent


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opensource.com / Flickr : http://www.flickr.com/photos/opensourceway/5161093789/

Digital Content


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Its All About LocalisedContent


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Local Knowledge,Information, Insight


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Tom Godber / Flickr : http://www.flickr.com/photos/masochismtango/2186726069/

Case Study


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2011 Nokia | Company Confidential | YYYY-MM-DD [Edit via Insert > Header & Footer]67


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Do Mobile


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Do Social


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Do Local


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Images Of Money / Flickr : http://www.flickr.com/photos/59937401@N07/5857379974/

Money To Burn?


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Touch + Data +Cloud = ToDaClo


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https://twitter.com/#!/Katrinskaya/statuses/95697272305750017

Beware OfBuzzwords

Thank You For Listening


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Thank You For Listening

Gary Gale

Director, Web & Community

Nokia Search & Places

+49.1515.5150909

+1.408.242.2329+44.7508.000336

[email protected]

social, local and mobile? definitely.solomo? maybe not

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