social learning and the recession five survival tips
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MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Presented by Dave Wilkins, Sr. Director of Product StrategyModerated by Rusty Williams, Sr. VP MzingaModerated by Kevin Jones, President of Engaged Learning
Social Learning & The Recession:Social Learning & The Recession:5 Survival Tips5 Survival Tips
www.mzinga.com l February 2009
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
About Me
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Dave WilkinsSenior Director, Product Strategy at Mzinga
• National speaker at 40+ conferences• More than 12 years in the learning space• Strategy, design, development oversight for software sim, EPSS, KM products• Multiple years as a stand-up instructor and WBT developer• Published author
[email protected]: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnh
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Supporting Cast
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Rusty WilliamsSenior Vice President, Mzinga
[email protected]: @irusty
Rusty will be monitoring and responding to the chat. We are leaving the chat open and would encourage you to participate there.
We will be sending the chat, a PDF version of the deck, and a link to a SlideShare recorded version within a day or so of the session.
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Supporting Cast
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Kevin JonesPresident, Engaged Learning
• Leads enterprise wide learning solutions• Develops Social Learning & eLearning solutions• Creates custom training
[email protected]: @kevindjoneswww.engagedlearning.net
Kevin will be monitoring the Twitter conversations. If you want to discuss there, please tag your tweets with #mzinga.
You should also follow Social Learning Question of the Day - @slqotd - a Twitter account that Kevin and I manage / moderate.
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Logistics
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Use the chat – we have smart people on this webinar including industry analysts, thought leaders, and senior leaders from some big companies
Don’t expect me to use the chat – it hurts my brainIf you are a competitor, please don’t pitch, but do
chime in and share your expertiseIf you are looking for more on the basic idea of social
learning as a concept, please go here:http://www.mzinga.com/en/AboutUs/Events/Archive/and look for “Embracing Social Learning…”
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Agenda
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Seeing the world through the right lensChallenge #1 – Reduced throughputChallenge #2 – You are a “tactical” assetChallenge #3 – IT and Marketing are eating your cheeseChallenge #4 – You are in denialChallenge #5 – Managing stuff ≠ big-time impactResources and additional info
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Temporary downturn or paradigm shift?
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#1 #2
OR
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Temporary downturn or paradigm shift?
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#2
OR
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Temporary downturn or paradigm shift?
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OR
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What do these things have in common?
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What happened?
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=
The Big Switch – Nicholas Carr
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What’s happening?
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=
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Multiple related shifts
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Hierarchies to NetworksMe to WeTraining to LearningClosed to OpenIndividual & Local to Crowds & Clouds
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A visual metaphor?
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Corporate Structures
UGCConsumer Empowerment
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A visual metaphor?
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Corporate Structures
UGCConsumer Empowerment
Recession
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A visual metaphor?
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Corporate Structures
UGCConsumer Empowerment
Recession
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A visual metaphor?
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Corporate Structures
UGCConsumer Empowerment
Recession
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We all know that recessions introduce new challenges…
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But challenges can also be newopportunities to work smarter.
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Let’s consider think through some options…
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Staff reductions threaten to limit training outputwhile at the same time, significant expertise is walking out the door
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#1CHALLENGE
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You could…
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• Deliver less training• Deliver less expensive training• Narrow eligibility requirements
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Or you could expand your scope by…
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• Including employees, customers, partners & suppliers in co-creating your learning programs
• Rethink “content” to include blogs, discussions, wikis, comments, and empower employees, customers etc… to contribute and co-create
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It’s a numbers game
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It’s a numbers game
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It’s a numbers game
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50% reduction in team?
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It’s a numbers game
500% increase in team?
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It’s a numbers game
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500% increase in team?
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It’s a numbers game
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5000% increase in team?
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WorkplaceCommunityWorkplaceCommunity
The Real End Game
Organization data flows are a mix of formal, social, and personal
Connections between these nodes are the basis of actionable information
Formal content
Social content
Social networking
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WorkplaceCommunityWorkplaceCommunity
PartnerCommunity
PartnerCommunity
The Real End Game
Like data, organizations don’t exist in a vacuum
Orgs are tied to partners, suppliers, customers and public
Data and people live at the intersection points
Formal content
Social content
Social networking
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
WorkplaceCommunityWorkplaceCommunity
PartnerCommunity
PartnerCommunity
CustomerCommunityCustomer
Community
The Real End GameFormal content
Social content
Social networking
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
The Real End GameFormal content
Social content
Social networking
WorkplaceCommunityWorkplaceCommunity
PartnerCommunity
PartnerCommunity
CustomerCommunityCustomer
Community
PublicCommunity
PublicCommunity
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One of the world’s largest chip manufacturers
Intel: Knowledge Sharing
Why Community?
The Business Transformation
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Project Overview
Business Goals
Ciena: Partner Community
Company Overview: Ciena provide flexible platforms, intelligent software and professional services to help companies use their networks to fundamentally change the way they compete.
• Improve customer relationships• Improve channels relationships• Build market share• Build brand awareness• Improve sales• Generate product ideas / improvements• Help identify emerging needs and markets
• Create a private community for Ciena employees and partners to collaborate around best practices and product innovation
• The solution includes Partner Ideashare, Blogs, Message Boards, Profiles, File Library, and Calendar.
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Ciena: Partner Community
Ciena engages
partners
directly in
product
development,
training, and
marketing
initiatives.
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CHALLENGE
Training isn’t always viewed strategically and executives may not recognize your value
You are viewed as a trainer
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#2
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You could…
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Try to communicate the impact of your current & previous efforts
Dot every “i” and cross every “t”Be the best “trainer” you can be
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Or you could change your focus by…
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• Becoming the plumber instead of the pipe• Teaching your organization to teach• Transforming how you are measured• Becoming a facilitator, producer & mentor• Influencing cross-functional communication
& collaboration— the other 80% of how people work & learn
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Guidepost #1 – News Media
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Guidepost #2 -- Encyclopedias
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Guidepost #3 – Cisco, P&G, Starbucks, Dell
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Embedded Model
Reintroduces social experiences to formal WBT courses
Provides opportunities for reflection, debrief, sharing, diversity of perspectives
Learning Object
YouTube Video
Blogs
Discussions
Comments
Ratings
WBT
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Social Media *about* learning-- Put the “social” into any learning experience
Amazon and Community Models
Share content updates via Blogs
User-generated content and ideasvia Discussionsand Comments
User perspectiveand opinions via Ratings
User connections via Social Networking
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Ideas
Blogs
Discussions
Chat
Formal LearningFormal
Learning
Library
Social Networking
Social Media *about* learning-- Put the “social” into any learning experience
Social Media *as* learning-- Social exchanges and formal are the learning
Amazon and Community Models
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Ideas
Blogs
Discussions
Chat
Formal LearningFormal
Learning
Library
Social Networking
Social Media *as* learning-- Social exchanges and formal are the learning
Amazon and Community Models
Previous investments don’t go away
Embedded model can be part of an Amazon model
Amazon model can be part of Community model
Organizations can start where they are ready
And migrate forward with no loss to existing investments
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Three paradigms of social learning
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Models Approach
Top-down – socialize existing formal learning models
Embedded ModelsAmazon Models
Bottoms-up – empower learners to co-create and initiate topics of discussion
Embedded ModelsAmazon ModelsCommunity Models
Side-to-side – sharing best practices, expert location, collaboration
Community Models
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CHALLENGE
Other departments are “eating your cheese”
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#3
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You could…
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Start a turf war laying claim to this new world
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Or you could lead the change by…
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• Realizing that corporate walls are melting• Moving the cheese first and eating it yourself• Partnering with others to define strategies• Sharing your learning expertise• Developing new standards and models
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So you think I’m crazy…
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David Mallon – Bersin & Associates“In the span of two weeks five separate companies ranging from a small
boutique professional services firm to a couple of the largest and most familiar technology companies around today have essentially asked the same two questions:
• Do any existing LMS providers integrate with SharePoint - such that my learners can take care of all of their learning transactional needs (e.g., finding learning content or events, seeing their upcoming events or assigned content, viewing transcripts, etc.) in SharePoint without having to enter the LMS environment?• Has anyone (e.g, Microsoft, 3rd Parties, Open Source) created plug-ins or custom additions to SharePoint such that we could use SharePoint as our LMS?”
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It’s happening already…
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Carol Rozwell
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Stuff that makes me sweat…
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87%
13%
Informal Learning Formal Learning
Training groups “own” this
Who owns this?
So… if IT ends up owning the biggest piece of the pie, shouldn’t formal training roll up into IT?
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Whoops, you haven’t invested in your own professional development!
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CHALLENGE
#4
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You could…
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Assume this is a fad (you know, like that whole WBT thing) and wait for the good old days to return
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Or you could get real and…
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• Start experimenting with new technologies in your personal life
• Ning, Delicious, Twitter, Blogger, Facebook, and on and on and on…
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What not to do
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Don’t turn your experiments into formal strategiesGreat to use Ning or Wetpaint or MediaWiki to get
“gut” feel for the tech, but not so great over long haulModeration?Reporting and analytics?Administration?Seamless and consistent user experience?Single-sign onData feeds…
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You’ve been investing in “low return” efforts
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CHALLENGE
#5
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You could…
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Keep spending vast sums of money on initiatives to manage, proscribe, and measure
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Or you could start spending money to
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• Collaborate, listen, and empower
• Improve communication, drive deeper sharing, and capture expertise
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Let’s get real
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From a recent Wall St. Journal article"Rob Cross, a University of Virginia management
professor, says the [social network] maps help firms uncover work-force dynamics hidden by organizational charts and performance reviews. ... He recently asked employees of about 20 companies to identify colleagues who have helped them perform better; about two-thirds of the names weren't on the firms' previous lists of top performers, Mr. Cross says."
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Retailer-owned hardware supply cooperative in business for 80 years
Ace Hardware: Productivity
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Time for a conversation?
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Recommended ResourcesRecommended Resources
www.mzinga.com l February 2009
wearesmarter.orgbarackinc.comamazon.com
mzinga.com
BlogsMzinga Blogs, Tony Karrer, Kevin Jones etc.
White Papers and ResourcesMzinga White Papers and ResourcesMzinga Webinar Event Archive
ArticlesCLO magazineLearning CircuitsTalent Management magazineLearning Solutions e-Magazine, Dec 15th, 2008
Twitter@dwilkinsnh, @slqotd, @kevindjones, @irusty
Podcasts or through iTunes
www.sociallearning.ning.com
MZINGA l #1 IN ON-DEMAND SOCIAL SOFTWARE l
Thank You!Thank You!
www.mzinga.com l February 2009
Dave WilkinsMzinga Sr. Director of Product Strategy
[email protected]: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnh