social karma: what goes around, comes around
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what goes around, comes around Social Karma
Crystal Naomi Crosby
The observation, made in 1965 by Intel co-founder Gordon Moore, that each new memory integrated
circuit contained roughly twice as much capacity as its predecessor, and each chip was released within
18-24 months of the previous chip. If this
trend continued, he reasoned, computing power would rise exponentially
with time.
Moore's Law /môrz law/
Why all the urgency? Shift happens.
69% 63%
56% 53% 53% 51% 49% 49% 47% 38% 38% 38% 38% 38% 33% 33% 32% 31%
25% 17%
Who’s using?
Who’s joining?
Social players
B-Co Communications – succeeding by answering (Twitter) http://www.business2community.com/social-media/twitter-for-b2b-marketing-case-studies-four-ways-how-tweets-lead-to-business-024520 WSJ article “Chasing friends, banks go social” http://online.wsj.com/article/SB10001424052970204618704576645382340454052.html?mod=ITP_moneyandinvesting_2 Bank Transfer Day catalyst started on Facebook by a 20ish college student
Meet twitter… Case Study
I listened… I answered…
I engaged… I tweeted…
Meet Molly Katchpole… She’s 22 years old And a recent college graduate
• Molly rallied against the Bank of America debit card fee on Change.org
• 60 = 306,000 days virtual signatures
• November 1, Bank of America changed their minds amid flurry of “feedback
Case Study
Epic fails
Case Study Meet Accenture…
Case Study Meet Google’s management …
NO POSTS EVER
MINIMAL USE
NO ACCOUNT
ACTIVE
connections
Is anything really changing? SHIFT HAPPENS
A path for us
Social Karma
Virtual face-to-face communication
Humanizing interactions
Share your expertise
Be Human
Know what appears on your profile
Know who you’re connected with
Share as you would in person
Be Aware
Be Active 100% LinkedIn profile
Link to organization correctly
Join groups
Develop a routine
Share!
Build relationship capital
Be Active
We are…
building relationships developing trust
Social media is…
one channel a tool
One more thing...
Nothing will replace the face-to-face building of
relationships
what goes around, comes around Social Karma