social jobbing
DESCRIPTION
Presentation for Oklahoma SHRM Conference 2010 discussing social jobbing, social recruiting, and the legal implications and international risk.TRANSCRIPT
Social Jobbing
Getting Social
Plan. Learn. Act.
What is Social Media?
From Wikipedia: “a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and that allow the creation
and exchange of user-generated content.”
The Social Media Trifecta
Honorable Mention
The Social Media Trifecta52 Mil
400+ Mil100 Mil
What is Social Jobbing?
“Social Jobbing is a way for companies to leverage social media tools for private gain by providing a service through communities, resources, and engagement as part of their candidate search and recruitment processes.”
via Jessica Miller-Merrell
What Social Jobbing is Not
Social Jobbing is. . .
• 2 Way Engagement
• Community
• SEO
• Branding
• Zero Cost Entry
• External & Internal
Why Social Jobbing?
Some Surprises About Social Media
• In the last 6 mo, largest growing demographic on FB is 40-65 y/o
Some Surprises
• In Oklahoma, most tweets happen between 9am-6pm.
Some Surprises
•Avg. household income for 30% of Twitter users is over $100K.
Some Surprises
•In Oklahoma, the busiest day on Twitter is Thursday.
More Surprises. . .
• There are 500k Oklahomans registered on Twitter.
More Surprises. . .
• 50% of companies block social media sites.
Some Surprises
•Companies like Best Buy & Verizon are recruiting candidates solely through social media.
Risk
• OFCCP
• EEO
• Unconscious Bias
• Lack of Social Media Policy
More Risk
• Global Audiences. . . . Global Consequences
Reward
• High Engagement
• Lower avg. cost of hire
• Increased Job & Culture Fit
Social Jobbing Secrets
• You don’t need a Twitter account to source on Social Media.
Social Jobbing Secrets
Social Jobbing Secrets
Social Jobbing Secrets
Social Jobbing Secrets
• Potential candidates who are more engaged within a community or perceived community are more likely to apply for a position.
Social Jobbing Secrets
• 27 Direct Database Hires in FY 2010 (through March 2010) as a result of Social Media Engagement & Sourcing Strategy.
Social Jobbing Secrets
• Third party sites like TweetJobs & Texting4Jobs can post job openings for you.
Social Jobbing Secrets
Social Jobbing Secrets
Social Jobbing Secrets
• Websites like Google Alerts, BoardTracker, & BackType assist in brand management.
Getting Social
Plan. Learn. Act.
More about the Speaker
Jessica Miller-Merrell
www.blogging4jobs.com
405.343.5751
@Blogging4Jobs