Social Integration tools

What is Social Integration?• Your supporters connecting with others

and talking about your issues outside of your website (blogs, forums…)

• Actions (advocacy or fundraising) taking place outside the traditional boundaries

• Your advocacy and fundraising campaigns can and should live everywhere!

Why is it important?• Can raise more awareness

• Can raise more money

• Can generate more advocacy actions

• Helps to reach your organizational objectives

• Including social integration as part of your online actions is a must!

Engaging Networks features

As many ‘touch points’ as possible to make your actions more effective:

•Social sharing for advocacy and fundraising pages

•Social Sharing in thank you emails

•Social Sharing in broadcast emails

•Embeddable widgets

Social sharing: copy blocksUsually the ‘thank you page’ of a campaign, or the introduction on an ‘email a friend ‘action.

Set up: for: and

On campaigns /donations > modify page, next to the campaign name

Add the information that you want to share and then view what Facebook will display.

Facebook calls this information ‘Open Graph Tags’.

Faebook ‘debug’ allows you to check the post

Tip: only do this once your campaign is set to live

Add twitter information on the same ‘social sharing’ page as for Facebook and Googe +

Set up: for

Make sure you add tracking values so you can monitor the success of sharing your campaigns.

Go to ‘manage tracking’ to add them and then assign them to your campaign by clicking on

Here’s how you can add tracking to your campaign, so the tracking values appear in the ‘social sharing tracking’ drop down

Use the WYSIWYG to then insert the relevant social sharing icons into the copy in the required space.

Next step: add the social sharing icons to the copy block

This is what it will look like!

For sharing in ‘thank you emails’, use our WYSIWYG toolbar to insert the relevant social sharing icons into the copy.

Set up: thank you email

This is what it will look like

Use the WYSIWG. Then select the campaign you want to share in the email and insert the icons into the copy

Set up: broadcast email

This is what it will look like

Social sharing - widgets

To embed a widget, you just need to grab the embed code from the ‘manage widgets’ section of he software and ask for, or get, the ‘iframe’ to be embedded…

Don’t forget to track your widgets if you are placing them on multiple sites. This will allow you to monitor and evaluate the success.

Giving the widget embed code to your bloggers is a great way to spread the word

You can install your widget on a Facebook fan page too. Allowing your Facebook users to take part in the action without leaving Facebook.

Basically you just need to take the widget URL (above) and use the Facebook developer application. Please see our help file for more information

Over 3,000 bloggers for over 100 countries

Sites that were blogged on include official Whitehouse and Number 10 blogs, UK foreign office, Mashable, Treehugger etc…

Guardian was the media partner

10 international NGOs and 50 community partners

Estimated 2.5 – 3 million people talking about food on World Food Day, with 60% of the conversations on food in relation to ethics, hunger, poverty, quality, climate change and access

All done in a four week period with limited staff resource.

Issue: World Food day

Used: widgets for blogger sign up, communication, list management and reporting.

WWF Germany

London Cycling Campaign

Compassion in World Farming

PETA

I don't think I told how awesome the social sharing functions are. Have saved me a shed load of work!

Matt, PETA

Some examples of social sharing