social innovators collective - strategy for changemakers
DESCRIPTION
The word “strategy” originates from the battlefield, but we now use it in the context of social innovation. Defined as “a plan of action designed to achieve a goal,” strategy could be a plan for directing troops and military operations to win a war or for figuring out a way to make your social venture succeed. “Figuring things out as they come along” is a kind of strategy, but it is not often the most effective one. In this class, you will learn how to make a strategic plan that works for you. Developing a robust strategic plan will equip you with a compass to guide you build your venture, help you make decisions, and increase your chances of success.TRANSCRIPT
Purpose initiatives have mobilized millions of people to achieve social change
Purpose initiatives have mobilized millions of people to achieve social changeWe build rapidly scalable communities, united by a commitment to a common belief, by bringing people together to take collective action.
* Who are you? (name, organization/project)
Introductions
Lee-Sean Huang | [email protected] | @leesean
* Who are you? (name, organization/project)
* What brings you here?
Introductions
Lee-Sean Huang | [email protected] | @leesean
* Who are you? (name, organization/project)
* What brings you here?
* What do you hope to get out of this session?
Introductions
Lee-Sean Huang | [email protected] | @leesean
* Define and demystify the term “strategy.”
Student Takeaways
Lee-Sean Huang | [email protected] | @leesean
* Define and demystify the term “strategy.”
* Understand why strategy is essential during all
stages of your project.
Student Takeaways
Lee-Sean Huang | [email protected] | @leesean
* Define and demystify the term “strategy.”
* Understand why strategy is essential during all
stages of your project.
* Learn how strategy can help you take control of
your workflow and the outcomes of your actions.
Student Takeaways
Lee-Sean Huang | [email protected] | @leesean
* Define and demystify the term “strategy.”
* Understand why strategy is essential during all
stages of your project.
* Learn how strategy can help you take control of
your workflow and the outcomes of your actions.
* Leave with a simple set of frameworks you can
apply to your strategic process.
Student Takeaways
Lee-Sean Huang | [email protected] | @leesean
* Feel free to share, tweet, Instagram, blog this session.
Can we agree on some norms?
Lee-Sean Huang | [email protected] | @leesean
* Feel free to share, tweet, Instagram, blog this session.
* I will share the PDF of the deck afterwards.
Can we agree on some norms?
Lee-Sean Huang | [email protected] | @leesean
* Feel free to share, tweet, Instagram, blog this session.
* I will share the PDF of the deck afterwards.
* But PLEASE do not disclose what your classmates
share without asking permission first.
Can we agree on some norms?
Lee-Sean Huang | [email protected] | @leesean
What is strategy?
Lee-Sean Huang | [email protected] | @leesean
Strategy: a plan of action designed to achieve a goal
Lee-Sean Huang | [email protected] | @leesean
“Social innovation refers to new strategies,
concepts, ideas and organizations that meet
social needs of all kinds - from working
conditions and education to community
development and health - and that extend
and strengthen civil society.”
Henry Mintzberg
Lee-Sean Huang | [email protected] | @leesean
“Strategy is a pattern in a stream of decisions.”
“Strategy is the determination of the basic long term goals and objectives, and the adoption of courses of action and the allocation of resources necessary for carrying out goals”
Alfred Chandler
Lee-Sean Huang | [email protected] | @leesean
“Strategy is the determination of the basic long term goals and objectives, and the adoption of courses of action and the allocation of resources necessary for carrying out goals”
“Structure is the design of the organization. Structure follows strategy”
Alfred Chandler
Lee-Sean Huang | [email protected] | @leesean
“The steps we take are not the strategy.”
Michael Porter
Lee-Sean Huang | [email protected] | @leesean
“The steps we take are not the strategy.”
“The essence of strategy is choosing to perform activities differently than rivals do.”
Michael Porter
Lee-Sean Huang | [email protected] | @leesean
“The steps we take are not the strategy.”
“The essence of strategy is choosing to perform activities differently than rivals do.”
“The essence of strategy is being unique.”
Michael Porter
Lee-Sean Huang | [email protected] | @leesean
* Cost
* Speed
* Newness, novelty, innovation
* Experience
* Service
* Geography
* IDENTITY!
What makes you unique?
Lee-Sean Huang | [email protected] | @leesean
Table of Contents
Meu Rio is redesigning the user interface for civic participation in Rio de Janeiro.
Meu Rio is redesigning the user interface for civic participation in Rio de Janeiro. We are a non-partisan democratic youth movement. We create online tools to connect citizens and ensure that they have a voice in the decisions that are transforming the city.
Our Values We believe that increased participation by youth and members of the emerging middle class in the political process will help bring about greater accountability and transparency.
We are non-partisan and independent. We don’t accept money from government or political parties.
We believe that the internet can serve as a school for a more robust democracy.
We are committed to open source sharing.We value remix and reuse.
Evaluation Principles for Campaign Themes
▢ RIPE ! SALIENTIs the issue in the news/being talked about? Is it something that has strong public support and a groundswell of concern among our target audience?
▢ ACTIONABLECan Meu Rio or its members “do” something about the issue? Is there a concrete and plausible political, social, or cultural action that can be taken to affect change?
▢ POLITICAL/CULTURAL IMPACTMeu Rio’s goal is to build a more participatory and open political culture in Rio. While not every campaign needs to directly influence the political process, each campaign should have some short, medium, or long term political objective or impact on behavioral/cultural change among the citizens of Rio.
▢ COMPARATIVE ADVANTAGEIs this an issue or campaign where Meu Rio can take a leadership role while working with other partner organizations working in the same space? Does Meu Rio have a comparative advantage because of our member base, brand equity, and/or innovative use of technology?
▢ EARNED MEDIA/LIST GROWTHWill running the campaign generate free earned media and/or promote Meu Rio membership growth?
Evaluation Principles for Campaign Tools ! Tactics▢ CONNECTIVEDoes it relate to existing user behaviors and social dynamics? Does it bring the community tighter together or connect people closer with their decision makers?
▢ PARTICIPATORYIs it open-ended enough to invite participation but guided and usable enough to actually use?
▢ USER SERVICEDoes it have a clear theory of change? Does the experience inspire, delight, or motivate users?
▢ SCALABLEDoes it “work” (both technologically and compelling for users) for 5 users as well as it does for 5 million)?
▢ REUSABLECan it be reused/repurposed by Meu Rio for future campaigns and not just a one-off novelty?
▢ HACKABLEIs it open source/open API? Can it be reappropriated by users/hackers in new, exciting, unexpected ways or used by other cities/movements?
▢ AWESOME/INTANGIBLESIs it “magical”? Compelling in an intuitive/emotional way? Does it have that certain “je ne sais quoi”?
Lee-Sean Huang | [email protected] | @leesean
Context? Weather, geography, seasonality?
People? Who are you? Your guests?
Goals? Measurements? What is success?
Plans, recipes, lists?
Make choices.
Communications?
Documentation and sharing.
Dinner Party Considerations
Lee-Sean Huang | [email protected] | @leesean
Lee-Sean Huang | [email protected] | @leesean
Lee-Sean Huang | [email protected] | @leesean
1. Current State: Where are you now?
2. Desired State: Where do you want to be?
3. Document and Share.
4. Prioritize.
5. Simplify.
6. Test. Recalibrate. Repeat.
Framework for Developing Strategy
Lee-Sean Huang | [email protected] | @leesean
THANK YOU!Lee-Sean Huang | [email protected] | @leesean