social informatics lecture 2 salzburg selection

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Gunilla Bradley I 2008 Social Informatics Lecture 2 Ongoing Changes in Working Life (chapt 4) Ongoing Changes in the Home and Private Life (chapt 5) Ongoing Changes in Communities (chapt 6)

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Select slides from Dr. Gunilla Bradley's seminar.

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Page 1: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Social Informatics Lecture 2

• Ongoing Changes in Working Life (chapt 4)

• Ongoing Changes in the Home and Private Life (chapt 5)

• Ongoing Changes in Communities (chapt 6)

Page 2: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Accelerating Changes at Work in the Net Era

• Flexibility enhanced - organization - work - leadership

• Integration of roles intensified– professional– citizens– private– learning

• Networking emphasized

• Uniformed work tools more widespread

• Common work tasks due to global

customers/clients

Page 3: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

…each new loop (computer) is connected through the same yarn (network)

Page 4: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Network Organizations – New Communication Patterns

• Direct communication

• Barriers between ideas and execution

disappear

• Power relocated

• Openness – Borderless

• Multidimensional virtual culture

• Human competence is the currency

• Immediate distribution of information

• Network Management and Network Competency

Page 5: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Core Workforce in the Flexible Company is decreasing

CoreWorkforce

CoreWorkforce

Part-timestaff

Self-employed(consultants)

Temporaryand agencyemployees

Sub-contractedand outsourcedworkers

Page 6: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

The Organizational Context of the Present and Future Age

After Barnatt 1997

Aspects Changes

Achievement focus From ingenuity to raw imagination (the value of ideas)

Member status From employees to free agents (portfolio individuals)

Knowledge media From multichannel to metachannel (VR and controlled reality environments)

Geographic span

Enterprise

Product

From international to unlimited (global and VR)

From IT systems to Integrated Enterprise Architecture

From Products to Services tied to products

Page 7: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Criticism: Too much Responsibility on the Individual

The Individual in the Network Era:

- loses permanent employment

- has to develop own competence

- has to market herself / himself

- expected to take on “any” job

- expected to be creative - low compensation

- is a “unit” on a competitive market

The labour market in the Network Era:

- trend towards the 80/20 society?

”A new Freedom and Strength?”

Page 8: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Challenges faced by the manufacturing industry

A global demand for a revised “industrial system”, where speed is inabsolute focus

• Global market• Shrinking margin costs and margin prices• Smaller “market windows”, demanding flexibility and short ramp-up• New offers to market, function instead of hardware only• New market-channels, based on instantaneous response• Developed concern for environment, necessary to follow each

individual product• Virtual companies and networks• Coordinated and simultaneous development of product and process

ICT is a key tool in all these trends, leading to:the 3rd step of ICT-integration

Source: Jan Sjögren IVF

Page 9: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Home of the Future

Home of the Future

Home of the Future – Model

Linda Bradley 2000

Page 10: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

The Home as a Communication Sphere

• The home as the extended family center

• The home as a care center

• The home as a multimedia center

• The home as a center for democratic

dialogue

• The home as a market place

• The home as a learning center

Page 11: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Urban community - Young IT people in Stockholm

The Professional Role• Strong social networks – confidence• The work gives a meaning to life• Work tasks are amusing and independent• Good health, family and friends important• Flexibility – time and place• Own responsibility gives freedom• Important skills:

- Cope with stress - Engagement - Certain technical knowledge - Collaboration skill

Page 12: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Urban Community – Young IT people in Stockholm

The Private Role

• Social networks – work mates earlier friends

• Always connected

• Meals outside the home

• Compact living

• All want to start a family and become a parent

• ”Feel good” is the main goal – physical and psychological well-being

• Interesting duties/successful assignments come next

• Perceive no hindrance to combine family and work

• Not involved politically but voluntary non-profit organisations (50 %)

Page 13: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Urban Community – Young IT people in Stockholm

Psychosocial Effects

• Both positive and negative stress

• Stress, fatigue and anxiousness ascribed to poor work environment

• Pains in back and shoulders (50 %)

• Sleeping problems ascribed to work

• Complete relaxation from work means physical activity demanding deep concentration

• FUN!

Page 14: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Social trends related to the Future Home

• We will become increasingly global and at the same time local (glocal)

• We will choose new housing environment• New forms of work – changed employment conditions• ”Working from home” and ”homing from work”• Various phases in the life cycle – various life styles• ”Flexible living” with mobile lifestyle – ”stable living” with

traditional values• New models for office workplaces (SoHo) • New physical meeting places – parallell to virtual meeting

places• Overflow of information and communication (stress)• Restitution of the nuclear family in the Nordic countries?• Citizen´s role empowered• ICT addictiveness in general – computer games!

Page 15: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

The Allocation Issue remains and Actions are taken

• Allocation of

- work

- leisure time

- citizen services (paid and unpaid)

- production and reproduction

• Allocation between cities and rural

areas

• Allocation of profit between

- sectors within a country

- various industrialized countries

- industrialized countries and the third world

• From Analysis to Actions (Universal –Access, NGOs, WITFOR, WSIS)

Page 16: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Local Guru?

Page 17: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Grandmother´s Bakery

Page 18: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

New Bakery - CIB Bakery 2004

• Trust in the Future • Highest coverage of

broadband among Swedish rural communities

• Local internet service provider

• Reclaim of commercial center from old days

• Quality of life • Mobility from Stockholm,

Germany, Greece etc• Attractive leisure industry• Extended school system• Planning of a center for

Health and Food

Page 19: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

Community Informatics - Networking!

Page 20: Social Informatics Lecture 2   Salzburg Selection

Gunilla Bradley I 2008

The Growth of Community Informatics – Conferences, Research Programs and Networks

• Community Informatics Research Network (CIRN)• CIRN conference – Prato (close to Florence), Italy• CIRN – Development Informatics – Cape Town, South Africa• IADIS multi conference – sub conference ”Web Based

Communities”• HCII Special program track on ”Online Communities and

Social Computing”• SPIDER KTH – The Swedish Program for ICT in the

Developing Regions• International Journal of Community Informatics?• Doctoral seminars included in the conferences above• Move towards ICT4DC (Developing

Countries)

See further pp 140-141

New Discipline or Sub discipline?