social indicators for nonpoint source projects
DESCRIPTION
Social Indicators for Nonpoint Source Projects. Building Capacity for Sustainable Watershed Management in Illinois. Presenter: Linda Prokopy, Purdue University. Content based on materials developed in conjunction with Ken Genskow and Rebecca Power. Social Indicators for NPS Project Overview. - PowerPoint PPT PresentationTRANSCRIPT
Social Indicators forSocial Indicators forNonpoint Source ProjectsNonpoint Source Projects
Building Capacity for Sustainable Building Capacity for Sustainable
Watershed Management in Illinois Watershed Management in Illinois
Presenter: Linda Prokopy, Purdue University
Content based on materials developed in conjunction with Ken Genskow and Rebecca Power
Social Indicators for NPS Social Indicators for NPS Project OverviewProject Overview
Develop a system for collecting and using Develop a system for collecting and using social data to evaluate NPS management social data to evaluate NPS management efforts in Great Lakes Region/Region 5efforts in Great Lakes Region/Region 5
Partnership with USEPA, state water quality Partnership with USEPA, state water quality agencies, and land grant universitiesagencies, and land grant universities
Provide assistance & support to state Provide assistance & support to state programs and NPS projectsprograms and NPS projects
Complement existing “administrative” and Complement existing “administrative” and “environmental” indicators“environmental” indicators
Three Types of IndicatorsThree Types of Indicators
EnvironmentalEnvironmental– Pesticide levels, pH, E. coliPesticide levels, pH, E. coli
AdministrativeAdministrative– Bean counting!Bean counting!– Number of plans written, Number of plans written,
number of newsletters distributednumber of newsletters distributed
SocialSocial
Management ResponseManagement Response
Driving Forces
HumanBehavior
Effects ofChange
ManagementStrategies
Options:Options:
RegulateRegulate
PersuadePersuade– Outreach and educationOutreach and education– Financial SupportFinancial Support– Technical SupportTechnical Support
HD.gov
Conceptual ModelConceptual Model
Improvement & protection of
water quality
Improvement & protection of
water quality
socialnorms
Program activities
Program activities
knowledge
awareness
skills
attitudes
capacity
values
Use of water quality management
practices
Use of water quality management
practices
constraints
Driving Forces
HumanBehavior
EffectsManagementStrategies
Overview of Social Indicators Overview of Social Indicators SystemSystem
Core indicators, supplemental indicators, Core indicators, supplemental indicators, and background/contextual factorsand background/contextual factors
All indicators measure changeAll indicators measure change
Scale is project levelScale is project level
Currently focusing only on 319 projectsCurrently focusing only on 319 projects
Critical areasCritical areas
Target audiencesTarget audiences
TargetingTargeting
Focus efforts on area of greatest impactFocus efforts on area of greatest impact– Specific audienceSpecific audience– Specific geographic areaSpecific geographic area
Some behaviors in some places can have Some behaviors in some places can have a disproportionate impact on water qualitya disproportionate impact on water quality
Targeting Critical AreasTargeting Critical Areas
La Moine RiverWatershed, IL
Source: McDermaid, K. 2005. Social Profile: La Moine River Ecosystem Partnership. University of Illinois at Urbana Champaign
Conceptual modelConceptual model
Improvement & protection of
water quality
Improvement & protection of
water quality
socialnorms
Program Activities
Program Activities
knowledge
awareness
skills
attitudes
capacity
values
Use of water quality management
Practices
Use of water quality management
Practices
constraints
Conceptual modelConceptual model
Improvement & protection of
water quality
Improvement & protection of
water quality
socialnorms
Program Activities
Program Activities
knowledge
awareness
skills
attitudes
capacity
values
constraints
AwarenessAwareness
Awareness of consequences of pollutants Awareness of consequences of pollutants to water qualityto water quality
Awareness of pollutant types impairing Awareness of pollutant types impairing water qualitywater quality
Awareness of pollutant sources impairing Awareness of pollutant sources impairing water qualitywater quality
Awareness of appropriate practices to Awareness of appropriate practices to improve water qualityimprove water quality
Awareness of Consequences of Awareness of Consequences of Pollutants to Water QualityPollutants to Water Quality
Awareness of Pollutant Types Awareness of Pollutant Types Impairing Water QualityImpairing Water Quality
Awareness of Pollutant Sources Awareness of Pollutant Sources Impairing Water QualityImpairing Water Quality
Awareness of Appropriate Awareness of Appropriate Practices to Improve Water Practices to Improve Water
QualityQuality
AttitudesAttitudes
General water-quality-related attitudesGeneral water-quality-related attitudes
Willingness to take action to improve water Willingness to take action to improve water qualityquality
General Water-Quality Related General Water-Quality Related AttitudesAttitudes
Willingness to Take Action to Willingness to Take Action to Improve Water QualityImprove Water Quality
ConstraintsConstraints
Constraints to behavior changeConstraints to behavior change
Constraints to Behavior ChangeConstraints to Behavior Change
Constructs:Constructs:– Economics / profitabilityEconomics / profitability– Financial incentivesFinancial incentives– Independence / own ideasIndependence / own ideas– Environmental considerationsEnvironmental considerations– Status quo / traditionalStatus quo / traditional– Assistance incentivesAssistance incentives– Caution about government programsCaution about government programs– Peer / norms considerationsPeer / norms considerations
Constraints to Behavior ChangeConstraints to Behavior Change
CapacityCapacity
Grant recipientGrant recipientResources leveraged by grant recipientResources leveraged by grant recipient
For target audienceFor target audienceFunding available to support NPS practices in Funding available to support NPS practices in critical areascritical areasTechnical support available for NPS practices in Technical support available for NPS practices in critical areascritical areasAbility to monitor practices in critical areasAbility to monitor practices in critical areas
BehaviorBehavior
Percentage of critical area receiving Percentage of critical area receiving treatmenttreatment
Percentage of target audience Percentage of target audience implementing practices in critical areasimplementing practices in critical areas
Ordinances in place that will reduce NPS Ordinances in place that will reduce NPS stressorsstressors
Percentage of Target Audience Percentage of Target Audience Implementing Practices in Implementing Practices in
Critical AreasCritical Areas
SI Planning and Evaluation ProcessSI Planning and Evaluation Process
State and Regional LevelState and Regional Level
Data can be summarized into impact Data can be summarized into impact reportsreports
Data can be compared across projects to Data can be compared across projects to see what worked and why see what worked and why
Using Social IndicatorsUsing Social Indicators
Clearly define environmental problems Clearly define environmental problems and the decision-makers ultimately and the decision-makers ultimately responsible for solving themresponsible for solving them
Clearly define linkages between Clearly define linkages between environmental and social outcomesenvironmental and social outcomes
Identify Pollutants/Stressors
Select Practices
Reach People
Identify Places/Causes
Using Social IndicatorsUsing Social Indicators
Identify social outcomes that will achieve Identify social outcomes that will achieve project and watershed goals project and watershed goals
awareness
attitudes
capacity
constraints
behaviors
Identify Pollutants/Stressors
Select Practices
Reach People
Identify Places/Causes
Improvement & protection of
water quality
Improvement & protection of
water quality
Using Social IndicatorsUsing Social Indicators
Monitor impacts of outreach activities Monitor impacts of outreach activities
Feed evaluation data back into decision-Feed evaluation data back into decision-making processes making processes
Adaptive Management
Plan
Act
Monitor
Evaluate
Social Indicators TeamSocial Indicators TeamTeam Co-LeadersTeam Co-Leaders::
Ken Genskow, UW-Madison/UW-ExtensionKen Genskow, UW-Madison/UW-ExtensionLinda Prokopy, Purdue UniversityLinda Prokopy, Purdue University
Current Team MembersCurrent Team Members::Jeremiah Asher, Michigan State UniversityJeremiah Asher, Michigan State UniversityAdam Baumgart-Getz, Purdue UniversityAdam Baumgart-Getz, Purdue UniversityJoe Bonnell, The Ohio State UniversityJoe Bonnell, The Ohio State University
Cyd Curtis, EPA Region VCyd Curtis, EPA Region VKarlyn Eckman, University of MinnesotaKarlyn Eckman, University of Minnesota
Kristin Floress, University of Wisconsin, Stevens PointKristin Floress, University of Wisconsin, Stevens PointRebecca Power, CSREES Regional Water Quality LiaisonRebecca Power, CSREES Regional Water Quality Liaison
Rachel Walker, University of MinnesotaRachel Walker, University of MinnesotaDanielle Wood, University of WisconsinDanielle Wood, University of Wisconsin
AcknowledgementsAcknowledgements
USEPA Region 5USEPA Region 5Illinois Environmental Protection AgencyIllinois Environmental Protection AgencyIndiana Department of Environmental Indiana Department of Environmental ManagementManagementMichigan Department of Environmental QualityMichigan Department of Environmental QualityMinnesota Pollution Control AgencyMinnesota Pollution Control AgencyOhio Environmental Protection AgencyOhio Environmental Protection AgencyWisconsin Department of Natural ResourcesWisconsin Department of Natural ResourcesGreat Lakes Regional Water ProgramGreat Lakes Regional Water ProgramLand Grant Universities in USEPA Region 5Land Grant Universities in USEPA Region 5