Hello!

Welcome to Social in 17

Overwhelmed?Is it time to change your approach to social media?

What you’ll learn:

There’s no secret recipe for success on social media.It takes knowledge, strategy & discipline.

By the end of this session, you’ll know:

1. How to use social media to build your business- without spending long hours

2. The exact, hands on, proven tactics the experts use to deliver measurable returns

3. The step-by-step, take home to-do’s that will help to translate these concepts into daily action

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Welcome toSocial in 17 Join the conversation! #smcamp #socialin17 @laurellindsay

What we’ll cover

● A refresher: marketing 101

● The differences between social & traditional media

● 7 common pitfalls & how to avoid them

● Do’s and dont’s

● Growing your network

● What to post

● Automated tools

● Setting up your profiles

● Executing- in 17 minutes a day - Question period.

Get your free copy of this presentation:

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Traditional vs.Social Media

What’s different & whatremains the same.

Marketing 101: A refresher

Social media is not a marketing strategy, it is part of your marketing strategy.

The 4p’s of marketing:

● The right product● In the right place ● At the right price ● In front of the right people

Reference Book: Duct Tape Marketing by John Jantsch

Sales funnel overview:

● Awareness● Interest ● Consideration● Intent● Evaluation ● Purchase

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Differences between traditional and social media

What are some examples of traditional media?Yellow book ad, newspaper ad, radio ad, billboard...

Characteristics of traditional media: ● Polished, approved & proofed● One way communication● Sales tools

Characteristics of social media: ● Real time communication● Two way conversation● Networking tools

What’s different: ● Shift in consumer behavior● Participation is two way● Think networking not sales

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Social media sites are

NETWORKING tools NOT

sales toolsTweet this now!

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Be a part of the conversation.

Your customers are social creatures,we make sure you speak their language.7 common pitfallsof social media marketing

Overwhelm is just the beginning...

The 7 common pitfalls of marketing yourself on social media

How many any of these common pitfalls do you recognize?

1. Overwhelm2. Denial3. Overcommitment4. Inconsistency5. Personal vs. professional6. Wasted time7. No interaction = No leads

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Do’s and Don’tsA quick reference guidefor success on social.

Do’s & Dont’s

Don’t:

1. Start without a strategy2. Be inconsistent3. Be rude4. Make it all about you5. Only use automated tools

Do:

1. Start with a strategy2. Be consistent3. Champion others4. Give to get5. Integrate your web properties6. Brand your accounts7. Use multimedia8. Have fun9. Be yourself

10. Start

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Grow your network

Let’s look up from our devicesand connect, right now!

Practice Time!

Integrating online and offline networking powerfully boosts community building.

Let’s do it!

1. Turn to the person on your right

2. Introduce yourself

3. Add them on a social network you share

4. Post an update mentioning your new friend

BONUS: Take and post a photo of you both, with the hashtags #smcamp #socialin17

Grow your network.

Raise your online profile

And other methods for growing your community.

Think BigImplement these tips regularly for steady growth:

● Import email contacts

● Give to get: emotional bank account

● Go viral

● Pay for it

● Add people you may know

● Network in online groups

● Hit list

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What to post

Don’t let your message get lost in the crowd.

What to postRemember to be social:● Entertain● Inform● Inspire

Types of content to focus on:● Videos● Images● Infographics

Curation is the act of sharing other people’s content

Creation is making your own.

Why create content?● Thought leadership● More traffic to your website● Search engine juice

Search optimize your content:

● Hashtags● Keywords

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Automating

So you can get outside &have some fun.

Automating tools

Best practice- don’t ONLY automate

Great automating tools:

● Flipboard

● Hootesuite

● IFTTT

● Buffer

On the go?

Download the mobile apps for each social account toconnect throughout the day.

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Lift your profiles to new heights

Setting up & optimisingyour social accounts.

What you need to get started:

● An email address you can access 5 years from now

● A digital copy of your logo

● A “picture day” style headshot

● Background image

● Your Unique Selling Proposition/Elevator Pitch

● Target Keywords & Hashtags

Setting up

Your profiles should be:

● Complete● Consistent● Compelling● Integrated with your

other web properties

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Executing

Successfully marketing yourself on social media in just 17 minsa day.

Executing in just17 minutes a dayWeekdays:● Touch 3-5 contacts in your newsfeed ● Share a post from your hit list ● Add people you’ve met in person● Acknowledge comments● Answer questionsOne day a week:● Measure last week’s posts● Schedule posts for the week ● Add industry leaders/strategic alliances● Leave a comment in a group● Add “people you may know”

Set a timer to stay focused and accountable.

One day a month:● Import email contacts● Update hit list

Remember:

● Social media is a networking tool● Give to get● Use my phone to make real time

engagement easy for me● Integrate online & offline life

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Questions like yourscall for a geek like me.

The floor is now open foryour questions.

I’ve got you covered

You can ask me questions about:

● Strategy● Site● Search ● Social● Mobile● Email ● Video

Don’t forget!

Get your free copy of this presentation in ebook format at:

socialin17.com

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Thank you!Let’s stay in touch! laurellindsay.com @laurellindsay