social gaming and game mechanics presentation - here's my chance
DESCRIPTION
A presentation on social gaming and game mechanics presented by David Gloss of Here's My Chance http://www.heresmychance.com http://twitter.com/hmctwit http://facebook.com/hmc2011TRANSCRIPT
@hmctwit
FB:/hmc2011
Behavioral Data is Abundant
Watch these for a Baseline
Jane McGonigal
Jesse Schell
Seth Priebatsch
Get More People to do More Things
How Online Companies Get You to Share More and Spend More
By Dan Ariely | Wired July 2011
Amazon
Groupon
Zynga
Case Study• Started 2009 with $1.4M VC Series A• Charitable Social Game merged with real time
sweepstakes• Independent Study under advisement of
Professor Youngjin Yoo of Temple University– Urban Apps & Maps ($700,000 Grant)– A City as a Gaming Platform
Social Gaming Overview
Several Times a Day
Once a Day 2-3 Times a Week Once or Less a Week
0%
5%
10%
15%
20%
25%
30%
35%
40%
Frequency of Gameplay by Gender
MaleFemale
<18 18-21 22-29 30-39 40-49 50-59 60+0%
5%
10%
15%
20%
25%
Social Gamers by Age Group
Male45%Female
55%
Social Gamers by Gender
18-21 22-29 30-39 40-49 50-59 60+0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Frequency of Game Play by Age
Several Times a DayOnce a Day2-3 Times a WeekOnce or Less a Week
18-21 22-29 30-39 40-49 50-59 60+0%
10%
20%
30%
40%
50%
60%
Where They Hear about the Game by Age
Ad on Facebook
Recommendation from Friend
Alert from Friend Playing the Games
Search Engine
Ad on other Site
Read on Blog
Personal
Frien
ds
Online F
riends
Other Str
ange
rs
Other Rela
tives
Form
er Clas
smate
s
Co-Worke
rs
Spouse
My Adult C
hildren
My Child
ren
Current C
lassm
ates
0%
10%
20%
30%
40%
50%
60%
70%
Social Gaming Relationships
Friendly Competition Interactive Gameplay Opportunities to Win Prizes
Cooperative Gameplay Regularly Scheduled Tournaments
0%
10%
20%
30%
40%
50%
60%
70%
What They Look for in a Game by Gender
MaleFemale
What we chose to do…
• Charity Tournaments• Iterative Development and Release Cycles• Cooperative leveling• Player Lifecycle Continuity (Charity Votes)• Virtual Goods
Shocking Insights
• Charity Players = $$– 19% of total Paying players– Spending an average of $15 per month
• Charity Players = Eyeballs– Average time in game 35 minutes– 20% longer than non charity players
• Charity Players = GROWTH– Viral Growth was higher– 3x more friends invited
A Table to Live By
