social fundraising: case histories - deca master nuoro, massimo burgio
DESCRIPTION
Questa presentazione finale per la lezione di Social Fundraising al Deca Master del Consorzio Universitario di Nuoro http://www.decassat.it, riporta due case histories di social fundraising. La prima sull'implego delle reti sociali per l'ingente raccolta fondi necessaria alla costruzione del temple of Transition allo storico festival del Burning man nel deserto del Nevada (2011). La seconda case history riporta il caso dell'utilizzo di un'applicazione iPad per una raccolta fondi per cause umanitarie in Africa - in questo caso la cosa più importante non e' l'applicazione iPad, ma l'applicazione delle regole della gift economy. Piu' info, news, presentazioni e articoli su temi di Social Media Marketing sono disponibili al mio blog Global Search Interactive http://www.globalsearchinteractive.netTRANSCRIPT
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massimo burgio global search interactive / sempo
social fundraising
master in diritto ed economiaper la cultura e l’artenuoro, 20 gennaio 2012
part four case histories
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burning man temple 2011
case history
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step zero organization
san francisco fundraising team first planning meeting
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step zero organization
skype global phone conference
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step one grassroot community
international arts megacrew teamworking
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step one grassroot community
facebook volunteers group
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step one grassroot community
my computers burning man, temple, nowhere
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step two ongoing communication
wordpress blog hub
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step two ongoing engaging communication
blog content wordpress
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step three social media engagement
twitter still going on
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step four connect with other creative teams
extended creative community
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step five online fundraising
kickstarter first campaign
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step five online fundraising
indiegogo first campaign
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step six more online fundraising
burning man site community / media push
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promoted from the temple blog
step six more online fundraising
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step seven offline fundraising events
active grassroot community local fundraising events
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step eight enjoy, share, grief, celebrate
temple of transition burning man 2011
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step nine burn it
temple burn video
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step ten post event online fundraising
indiegogo afterburn unsuccessful
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next step do it all again
IAM megacrew plans for BM 2012 - big project
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next step do it all again
IAM megacrew plans for BM 2012 - big project
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next step do it all again
IAM megacrew plans for BM 2012 - big project
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next step do it all again
IAM megacrew plans for BM 2012 - big project
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next step do it all again
IAM megacrew plans for BM 2012 - small project
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next step do it all again
IAM megacrew plans for BM 2012 - small project
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next step do it all again
IAM megacrew plans for BM 2012 - small project
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ipad4africacase history
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conoscete join(RED)?
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RED(italian food)
tentativo senza successo
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ma amo troppo l’africa per abandonare l’idea di aiutare
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ci vuole una nuova idea!!!
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Text
l’idea è arrivata quest’estate, dalla mia partecipazione all’afri-tech kenya summit
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bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...
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bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...
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bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...
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bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...
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bello il kenya, no? ecco alcune immagini tipiche delle brochure viaggi...
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il kenya è un mercato africano di punta per internet marketing e mobile - guardate come mi hanno “beccato” come speaker e usati i social media networks per farmi un’offerta safari “in target”
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questo è il kenya che volevano vendermi - VIP resorts
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ma il kenya (e il resto dell’africa) è anche questo...
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ecco l’idea!!!
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++
= friends + gift economy + apps = può funzionare! =)
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introducing the iPad4Africa project!
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=
il network di amici
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il blog è già live, mentre lavoriamo sullo sviluppo della ipad application
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www.ipad4africa.org
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alcune preview di design dell’ipad app
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alcune preview di design dell’ipad app
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alcune preview di design dell’ipad app
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alcune preview di design dell’ipad app
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alcune preview di design dell’ipad app
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alcune preview di design dell’ipad app
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abbiamo cercato un partner charity da supportare con la raccolta fondi
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xuno sostenibile... =(
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Bujumbura, BurundiNGO: Jus Vitae
Kilambe, CongoNGO: COE
Tutu, GhanaNGO: Sunrise Africa Bilbao
Gilgil, KenyaNGO: Harambee Schools
Antintorona, MadagascarNGO: We Work It Works
Kouroulamini, MaliNGO: Mali Development
Louga, SenegalNGO: Aldeas Infantiles
Lakasa, ZambiaNGO: Proteus
meglio lavorare per supportare ngo serie
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coming soon to your ipads !!! =)
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progetti?e i vostri
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massimoburgio.com
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massimo burgioglobal search interactive / sempowww.globalsearchinteractive.net www.sempo.orgwww.massimoburgio.com
graziee in bocca al lupo!