Social Fresh

CASE STUDY

Monitoring period: 6 September – 14 September

2011

What is Social Fresh?

The Social Fresh Conference held in Charlotte, a two day conference focussed on marketers.

A number of experts on a variety of topics in the Industry are invited to

speak at the conference, share their knowledge and provide useful insights.

The conference also provides great networking opportunities as well as

tips on implementing what is presented.

In the monitoring period, The Social Fresh conference was mentioned 947

times Online:

16 of these mentions were on credible

Websites

930 were on Social Media Platforms

1 on Blogs

In general, the Social Fresh conference reached a lot of people…

Majority of these mentions were posted by women, between the ages of 18 and 34

Demographics

Although majority of the mentions were Neutral, 7% were positive and nothing negative was said.

Sentiment

On Average, 1 570 people saw each article, social media and blog post during the reporting period –

Meaning that the average brand value for the period was $314.

So what does this mean?

Only 37 mentions did not Originate from the USA. Majority of the mentions were also received from individuals from

Charlotte.

Coverage

Majority of the mentions were also received on the second day of the Conference. 535 were received on the 7th of September, which decreased

to 218 on the 8th of September.

Coverage

Majority of the mentions was information that was shared by those attending the event, or conversations between those at the event.

This lead to a large amount of Tweets using #socialfresh and @socialfresh.

What was it all about?

787

158

787

158

The Speakers 149 Mentions mentioned the Speakers at the Conference.

What was it all about?

Sentiment • 34 Positive

• 115 Neutral

Platforms

• 139 Social • 9 Website

• 1 Blog

Brand Reach

• Average Brand Reach: $1 592

• Cumulative Brand Reach: $237 208

Interviews and Presentations 166 Mentions were about Content created for or after the conference.

What was it all about?

Sentiment • 17 Positive

• 149 Neutral

Platforms • 12 Website

• 154 Social

Brand Reach

• Average Brand Reach: $1 437

• Cumulative Brand Reach: $238 542

Positive Coverage

70 Positive mentions were received overall

All of these were related to the 2011 conference.

34 of them also complimented the speakers

And 17 of them complimented their presentations or interviews with

them, as well as the live video feed.

Some of the Mentions

Useful Links • saidWot: www.saidwot.com • Twitter: www.twitter.com/saidwotorm /@saidwotorm saidWot Demo • Free saidWot ORM Tool demo account: www.saidwot.com/contact-us Other Case Studies • Case Studies: http://www.saidwot.com/about-saidwot/case-studies

Appendix

Thank you.