social event sponsorships
TRANSCRIPT
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SOCIAL SPONSORSHIPS
MIGUEL NEVES
SENIOR ONLINE COMMUNITY MANAGER, IMEX GROUP
EMAIL: [email protected]
TWITTER: @IMEXMIGUEL
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SOCIAL MEDIA ADVOCATE
#HeathrowAirport
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MY WORLD
•Online Communities
•Content Marketing (Branded value)
•Fighting for time/attention
•All projects are self financed
• I have no event budget…must secure
event sponsorships
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SOME RESEARCH
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WHAT SPONSORS WANT FROM PARTNERS
• Exclusivity is most important attribute
• Objectives are principally visibility and brand loyalty
• ROI is most valued service from sponsors (but 73% falling short)
• Ideal sponsorship is fully customised to sponsor’s strategy
• Social Media is the #1 channel for activating sponsorships (90%)
• Source: IEG Report – What Sponsors Want From Partners
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EVENT SPONSORSHIP
1. Physical branding
2. Introductions
3. Digital branding
4. Outbound marketing
5. Social sponsorships
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Isle Markers
Banners
Cafes
Printed Materials
Lounge
[€2,500 - €22,000]
PHYSICAL BRANDING
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Education sessions
Meals
Networking breaks
INTRODUCTIONS
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• Website banners
• IMEX App
[€1,750 - €16,500]
DIGITAL BRANDING
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Emails
[€15,000]
OUTBOUND MARKETING
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@SocialTeam
Photo Booth
EVENTLive
Wi-Fi*
[€3,000 – €15,000]
SOCIAL
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Report on whole event
Exclusive
Multiple details
Service to all attendees
(Pixe Social)
Instant data capture
(Opt-in)
Digital Souvenirs
[Value = €12,000]
[Cost = €8,000]
@IMEXSOCIALTEAM
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Exclusive
Iconic Branding
Contest
Luggage Set
Global buyers = ROI
Link to sponsor’s social presence
[Value = €6,000]
[Cost = €3,000]
PHOTO BOOTH (#VEGASSELFIE )
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Homepage
Main social focus
Social Media Mashup
Video branding
Press worthy
[Value = €12,000]
[Cost = €8,000]
IMEXLIVE
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Data Rich
Digital Branding
Social CTA
Right Place, Right Time
Many options
WI-FI CONNECTION (IN PIPELINE)
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POSITIVES & NEGATIVES OF SOCIAL SPONSORSHIP
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+ Easily adaptable
+ Online/Offline
+ Data Rich
+ Sales pipeline
+ User Generated Content (USG)
+ Sharing – Viral
---------------------------------
- Low profit margin (for now…)
- Requires socially active sponsor
- Resource heavy
EVALUATING SOCIAL SPONSORSHIPS
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THE FUTURE OF SPONSORSHIP IS SOCIAL
Supports experience (on site & online)
Non-intrusive
Rewarding (user = memories, event = content)
Interactive (viral at best)
Relationship building
ROI is measurable
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THANK YOU