Social Enterprise.Success with new personnel solutions

30 new social enterprises to the Tampere region

210 employed (disabled or long term unemployed)

SYKE goals:

SYKE, March 2007

54 new social enterprises,

about 90 new jobs for disabled/long term unemployed people.

Nearly 900 direct enterprise contacts

How does SYKE work?

SYKE has two main principles:

Closeness: SYKE finds the interested enterprises and visits them

Locality: the SYKE consultants are working within the subregions in a close co-operation with the business developing authorities.

Pirkanmaa (the Tampere Region) is a region of 460 000 inhabitants. It is situated about 150 km north of Helsinki.

Unemployment rate in sub-regions is between 7% and 12%

SYKE service points Helsinki

SYKE MarketingTarget group:

In Tampere sub-region there are about 26 000 enterprises, in other sub-regions altogether about 11 000.

SYKE has chosen to market to micro and small enterprises (that cuts the total amount appr. 10%)

First contacts:

Via entrepreneur associations, interest groups

Use of telemarketing (finding those who might employ and/or those who are interested in employment subsidies)

SYKE Marketing

local, near-by approach

* ”Personal selling”

* presentations at meetings (over 110 occasions reaching over 1500 persons)

* News/stories in local newspapers

* Special appendix in regional entrepreneur´s paper

* Project Reviews delivered by email

1. Step customers - Need to find out if social enterprise- is an opportunity- Need to (re)write the business plan

2. Step customers- Have the basic elements ok,

perhaps a need for business planning- Need to know more of recruitment of disabled

3. Step customers - Profitable business views- Readiness to employ and get the social

enterprise status

SYKE, step by step

SYKE offers supportive business expertise

SALES, MARKETING, COMMUNICATION

BUSINESS PLANNING

BUSINESS DEVELOPMENT AND eBUSINESS

LAW, TAXATION, CONTRACT LAW

PREMISES

PRODUCT AND SERVICEDEVELOPMENT

PERSONNEL DEVELOPMENT

ECONOMY AND FINANCING

P alvelun maksuttomuus , 203 kpl

P alveluprosess in helppous as iakkaalle, 203 kpl

P alvelun luotettavuus , 203 kpl

P alveluneuvojien oma as iantuntemus , 203 kpl

P alvelun nopeus , 201 kpl

P alveluneuvojien aktiivisuus ja aloitteellisuus , 203 kpl

Rekrytoinnin onnis tuminen, 201 kpl

Hyvien es imerkkiyritys ten es iin nos taminen, 203 kpl

Markkinointivies tintämateriaali, 202 kpl

U lkopuolis ten as iantuntijapalveluiden saatavuus , 201 kpl

I nternet- s ivus ton tietopalvelut, 201 kpl

6,6

6,5

6,4

6,4

6,3

6,3

5,9

5,7

5,5

5,1

4,9

What is important?

Customer valuations on scale 1-7, December 2006

Service is free of chargeThe service process is easy for the client

The reliability of the service

Consultant’s expertise

Rapidity of the service

Activity of the consultant

Representation of social enterprises (cases)

Marketing material

Use of other consultants

Informative internet-portal

The service is free of charge

Successful recruitment

Research by Innolink Oy

Rehabilitation Centre Mental Oy

Rehabilitation services for addicts (alcohol, drugs) and mentally disturbed people

Accommodation services

Rehab. customers

Youth care

Day-activity centre

Service agreements are made with municipalities.

14 of the 40 employees are people who have had difficulties in finding an employment. They are disabled or have been unemployed for years.

Our personnel is highly motivated. It is an advantage that being a social enterprise we can openly discuss the disabling factors and thus

create a perfect job combination.

The Rehabilitation Centre Mental is very active in developing private social and health care services in Finland.

Interested? Contact paivi.maenpaa@mental.fi

Social enterprises in Tampere region,

Branch of Business

* Industry: • woodworking • metal • plastic • construction • subcontracting etc.

* Services: • retail trade• call center• ITC – services• coffee bars• lawyer’s office etc.

SYKE assisted in recruitment process

(IT-enterprise)

We have combined unique and industrial processing

(Special wood furniture)

As a social enterprise we have better resources

(Riding school)

I can recommend ”social enterprising” to many

small firms(Travel&accommodation)

Minna Apajalahti/Pirkanmaan Syke minna.apajalahti@vaske.fi

Päivi Mäenpää/Kuntoutuskeskus Mental Oy paivi.maenpaa@mental.fi