social ecosystem
DESCRIPTION
How digital management tools like Hootsuite can improve your organization’s communications and messaging. SOCIAL Ecosystem . Julio C. Dominguez Internet Media Strategies . - PowerPoint PPT PresentationTRANSCRIPT
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SOCIAL ECOSYSTEM
How digital management tools like Hootsuite can improve your organization’s communications and messaging.
Julio C. DominguezInternet Media Strategies
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Optimizing Social Media
An introduction to Hootsuite
Free version vs. Premium version
How to connect your Twitter and Facebook to Hootsuite.
How to set up hootsuite
Agenda:
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1. DEFINE STRATEGY
• Review the goals of your organization’s social media strategy
• Determine the objectives of the planned social media campaign (eg. Education & Outreach, Leads, Fundraising, get media attention, web traffic...)
• Target the physical scope of your campaign based on geography, demographics, policy, events, call to action...
• Identify the social media channels for publication, based on scope.(Facebook, Twitter, Google+, Youtube...)
• Review metrics being used to measure social media, and adjust for the nature of the specific campaign, if necessary.
• Coordinate with campaigns in other media for amplification potential.
Optimizing Social Media
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• Socialize final campaign plan with stakeholders for feedback (Meetings, events, Groups or collaborate on topic campaigns)
2. Develop Content
• Build a publishing calendar with hootsuite’s publisher for message frequency and social network destination
• Strike a balance between scheduled content and live interaction
• Develop hashtags and content specifically curated for each social network
• Coordinate with other team members to approve content
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Twitter:The Average Charge per Hospitalization for Persons with #Diabetes in #BernCo is: $10,712.00 #NM #ABQ @jointcenter
Facebook:
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3. Execution• Build a campaign-specific hootsuite tab to monitor campaign-related terms and hashtags (tip: share streams with stakeholders)
• Route incoming traffic to the best resource with assignments
• Ensure that the tone is human and on-topic by approving outgoing messages
• Archive messages for later analysis
4. Measure and enhance• Use custom URL parameters to link traffic from a social media campaign to conversion of on-site web goals
• View live engagement through message tags to optimize content on the fly or gather lessons for the next campaign (tutorial next page)
• Build custom analytic reports to quickly share the impact of social campaigns with stakeholders
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Not enough time?
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Social Media management tools
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Centralized ManagementSynchronized Scheduling
Maximize Reach Manage Multiple Campaigns Measure and Track Results
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Free version VS PRO
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Pro Version
Assign Roles to another team for posts.
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Live Example:-Connect hootsuite to Tweeter/Facebook and RSS Feed
-Take a picture and post
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Thank You!
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Questions? Or Comments?
Contact Information:
Bcplacematters.comFacebook: https://www.facebook.com/BCPlaceMattersTwitter: @BCPlaceMattersYoutube: BCPlaceMatters
Julio [email protected](505)504-4742
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