social commerce by kauplus
DESCRIPTION
Apresentação sobre Social Commerce feita pelo Kauplus para o Congresso C4. http://www.kauplus.com/TRANSCRIPT
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Congresso C4, 16 de Agosto de 2012
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“Social Commerce
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08/2010”
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Gamestop, GAP, J.C. Penney Shut Facebook Stores2012
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O )'0())% &(r"
COMPLACÊNCIAA 0%1p-"0ê+0*" &(r"
FRACASSO
Ap(+") 2 p"r"+3*02 )%br(v*v(1Andrew Grove
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Nã% ,*)$( r4ã% p"r" "-&'51 $(r '1 0%1p'$"#%r (1 0")"K(+ O-)%+, 1977
ENIAC,1946
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1984App-( M"0*+$2!
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7
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8
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Ecommerce
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2012
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2002
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Ecommerce O quemudou?
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EcommerceSocial
flash-sales
f-commercegroup-buying
subscription-clubs
gamification
mobilereviews
share
recommendation
personalization
O quemudou?
reselling
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C%1pr") C%-($*v")
90% OFF$ $ $ $2
1
3
DEAL CLOSED
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C-'b( #( C%1pr")
EXCLUSIVASPr%1%çõ()
p"r" q'(1 5 #% 0-'b(
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F!"#$ S"!%#Of(r$")
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LIMITADAS 00 : 00 : 01
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GAMIFICATION
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fcommerce
FACEBOOKE0%11(r0( +%
nós recomendamos:)
*O Kauplus é uma plataforma de Loja Virtual
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C%1% $(r
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paranóico
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