social commerce: adapta tu canal de venta on-off al nuevo consumidor social
DESCRIPTION
Social Commerce: Adapta tu canal de venta on-off al nuevo consumidor social (solomo). A través de estrategias y soluciones #Socialcommerce #Socialmedia. -Social Commerce Pluggins -Social Media Apps. -Marketplaces. -Social Shopping. -In-Store shopping mobile. -Social Ads.TRANSCRIPT
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Clara Soler CEO Social To [email protected]@socialtcommerce
Social To Commerce
Adapta los canales de venta al nuevo consumidor social
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GAP : Retailers - Consumers
Adapt the Solution to the Retailers needs.
Adapt the Retailersto the Consumers needs.
Smart-Shopping
Consumers
Solutions Retailers
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Ofrece procesos de compra con Utilidad Social:
¿Por qué razones los usarios utilizan las Redes Sociales?
Social StatusSocial Intelligence Social Bonding
Implementa Soluciones Inteligentes para responder a las necesidades del nuevo consumidor: Social-Mobile-RealTime-MultiCanal.
Si el nuevo consumidor es social:¿Por qué no sociabilizas tu canal de venta?
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El nuevo modelo mental del consumidor
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El nuevo modelo mental del consumidor
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Canal de Venta
Social Commerce
¿Cómo sociabilizar el canal de venta on-offline?
E-Commerce Pluggins
In-Store Shopping
Comunidad Online
Apps Social Media
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Tipologías de Soluciones Social Commerce
PlugginsEcommerce
Social MediaApps
Marketplaces/ Social Shopping (plataformas)
Social Shoppingin-Store
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https://www.youtube.com/watch?v=iAm6pa9hPKAAmazon: Social Commerce -
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Pluggins EcommerceCanal Venta OnlineSociabiliza el Canal de Venta Online.
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Social Commerce: Integración Redes Sociales
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Sociabiliza todo el funnel de conversión
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Ecommerce Pluggins: Social Login
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Ecommerce Pluggins: Social Login
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Ecommerce Pluggins: Social Graph
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Ecommerce Pluggins: UGC (User Generates Content)
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Ecommerce Pluggins: UGC (User Generates Content)
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Social Media Aplications.
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Ecommerce Pluggins: Ratings & Reviews
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Social Commerce Pluggins: Discovery
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Social Media Apps¿Ofreces a tus usuarios: Conversar y participar con la marca?
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Social Ads: La hipersegmentación.
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Social Media Aplications.
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Social Media Aplications.
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Social Media Aplications.
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Social Media Aplications.
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Gamification
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Social Media Aplications.
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MarketplacesBtC; BtB; CtC
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Marketplaces: BtBtC
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Marketplaces: BtC
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Marketplaces: BtC
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Marketplaces: CtC
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Marketplaces: BtB
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Social Shopping Platforms
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In-StoreApps
Wifi-InStore“Promo social-offline”.¿Ofreces a tus usuarios: promociones so-ciales en la tienda?
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Retail´s foot traffic
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Social WIFI - InStore
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Social WIFI - InStore
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Social WIFI - InStore
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ALMOGÀVERS BUSINESS FACTORYC/Almogàvers 165 08018 – BarcelonaTeléfono: +34 635 600 [email protected]