Social Commerce

• Peer-to-peer Sales platforms – eBay, Etsy • Social Network Driven sales – Facebook,

Pinterest, Twitter

• Group Buying – Groupon, LivingSocial

http://mashable.com/2013/05/10/social-commerce-definition/

Species of Social Commerce

• Peer Recommendations - Amazon, Yelp, JustBoughtIt

• User-Curated Shopping – The Fancy, Lyst, Svpply

• Participatory Commerce – Threadless, Kickstarter, CutOnYourBias

• Social Shopping – Motilo, Fashism, Go TryItOn

http://mashable.com/2013/05/10/social-commerce-definition/

Species of Social Commerce

6 C’s of Social Commerce

• Content

• Community

• Commerce

• Context

• Connection

• Conversion

• Pinterest: 23% of global social-mediated e-commerce sales in the second quarter of 2013.

• Pinterest's recent valuation at $3.8 billion

• Facebook has about five times as many active monthly users around the world as Pinterest and more than twice as many as Twitter.

• Pinterest's rapid emergence as an important social commerce platform is reflective of its visual and product focus, which makes it a natural partner for e-commerce.

• 74% of consumers rely on social networks to guide their purchases.

Pinterest: Powering A Huge Amount Of Social Commerce

• 1 Million websites have integrated with Facebook

• 23% of users check Facebook 5 times or more daily

• 56% of customer tweets are being ignored

• 34% of marketers have generated leads on Twitter

• Google’s +1 button is used 5 million times a day

• Over 5 million are uploaded to Instagram every hour

• 80% of Pinterest users are female

Statistics

• Social commerce is still in its infancy.

• Online retailers, too, are continually experimenting with new

models and marketing methods

• 74% of consumers rely on social networks to guide their purchases.

• Social media is changing the face of online business

Conclusion

Thank You