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social commerce 2.0 with cpc strategy & addshoppers

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Advanced Strategies on Driving Conversions with Social Social Commerce 2.0 Presented by AddShoppers & CPC Strategy #cpcwebinar

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In this LIVE webinar event, retailers will learn how to drive orders by integrating social into their existing channels like SEO, email marketing, and retargeting. CPC Strategy’s Stephen Kerner and AddShoppers Co-founder Chad Ledford team up to deliver advanced social commerce strategies supported by real client data.

TRANSCRIPT

Page 1: Social Commerce 2.0 With CPC Strategy & AddShoppers

Advanced Strategies on Driving Conversions with Social

Social Commerce 2.0 Presented by AddShoppers & CPC Strategy

#cpcwebinar

Page 2: Social Commerce 2.0 With CPC Strategy & AddShoppers

Webinar Housekeeping

Webinar Recording & Questions

Stay tuned for webinar recording email (next week)

Q&A following the presentation

Chat box to the right

Tweet #cpcwebinar

Jon GregoireMarketing & Communications @Jon_Gregs

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Speakers

Stephen KernerRetail Search Manager

and Social Media Expert

Chad LedfordCo-Founder of AddShoppers

Page 3: Social Commerce 2.0 With CPC Strategy & AddShoppers

About CPC Strategy

We Drive Conversions by Matching Retail Inventory with Consumer Intent.

Services Include

Retail-focused Paid Search (PPC)

Product Listing Ads Management

Full-Service Shopping Channel Management

Dynamic Remarketing

Product Feed Management

Founded in 2007

More than $35 million a year in managed ad spend

Over +250 active clients

2x Top 50 fastest growing companies in San Diego

Now an Official Google Shopping Partner

Visit CPCStrategy.com/packages

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 4: Social Commerce 2.0 With CPC Strategy & AddShoppers

Stephen KernerRetail Search Manager & Social Media Expert @KernerStephen

Retail Search Expert

Heads up Social Media marketing for clients and CPC Strategy

Manages 20 different Retail Search campaigns

CPC Speaker

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 5: Social Commerce 2.0 With CPC Strategy & AddShoppers

Chad LedfordAddShoppers | Co-Founder

AddShoppers Speaker

Co-Founder of 3tailer.com - Inc. 500 ecommerce retailer with over 200k SKUs and 100+ warehouses

Founded AddShoppers in 2011 and now has over 50,000 users

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Manages Over $50,000 inAd Spend

Page 6: Social Commerce 2.0 With CPC Strategy & AddShoppers

What We’ll Cover

What’s Social 1.0?

Social 2.0: How Social Ties Into Existing Channels (Live

Examples)

How to Implement Dynamic Remarketing

Live Q&A

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 7: Social Commerce 2.0 With CPC Strategy & AddShoppers

What We’ll Cover

Chad’s Slides

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 8: Social Commerce 2.0 With CPC Strategy & AddShoppers

What We’ll Cover

What’s Social 1.0?

Social 2.0: How Social Ties Into Existing Channels (Live

Examples)

How to Implement Dynamic Remarketing

Live Q&A

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 9: Social Commerce 2.0 With CPC Strategy & AddShoppers

What is Google Dynamic Remarketing (GDR)?

Product-level retargeting with dynamic ads

Ecommerce-focused retargeting tool

Relatively easy to set up – 4 Steps

Runs on the Google Display Network

Google Shopping Is Now PaidIntro to Google Dynamic Remarketing

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 10: Social Commerce 2.0 With CPC Strategy & AddShoppers

Dynamic Remarketing Capabilities

Managed directly in AdWords – Google knows your product performances

Retargeting automation – ad layout, and product recommendation engine

Audience segmentation – including product viewers, cart abandoners, and past purchasers

Insights into audience demographics

No minimum monthly fees unlike popular retargeting platforms

Google Shopping Is Now PaidIntro to Google Dynamic Remarketing

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Dynamic remarketing ads boosted conversion rates by 119% vs. regular retargeting ads via @adwords #CPCWebinar

Page 11: Social Commerce 2.0 With CPC Strategy & AddShoppers

Step 1. Create a New Display Network Only Campaign

In the AdWords login…

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 12: Social Commerce 2.0 With CPC Strategy & AddShoppers

Step 2. Link the New Campaign with Your Google Merchant Center feed

Google can pull images and product info from your feed to help you create ads

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 13: Social Commerce 2.0 With CPC Strategy & AddShoppers

Step 2.1 Getting and Installing the Tag

Google will create the tag that needs to be installed and allow you to email the tag

and instructions to anyone.

Google will then create the four basic list

General site visitors

Cart Abandoners

Product viewers

Past Purchasers

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 14: Social Commerce 2.0 With CPC Strategy & AddShoppers

Step 2.2 Checking the Installation of the Tag

Go to Shared Library on the left side of AdWords > Select Audiences > then view tag details

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 15: Social Commerce 2.0 With CPC Strategy & AddShoppers

Step 3. Create a New Ad Group

Audience segmentation is key here

PRO Tip: create an AdGroup for each segment you build out

PRO Tip: Bid higher on more refined segments

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 16: Social Commerce 2.0 With CPC Strategy & AddShoppers

Step 4. Create and Design Your Ads

KISS

PRO Tip: A/B test ad design

Size matters - 728 x 90 typically garners the most clicks ; 336 x 280 has seen the highest CTR

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 17: Social Commerce 2.0 With CPC Strategy & AddShoppers

Step 4. Create and Design Your Ads (continued)

Dynamic Product ads - Image vs. Text

Image is the more common of the two and what you will most likely see in the wild.

Text still shows on the GDN and products dynamically update. This format isn’t as

common in the wild.

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 18: Social Commerce 2.0 With CPC Strategy & AddShoppers

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Check List to Creating Your Ads Layout – Optimize is your best bet to get

the most visibility.

Does Merchant ID match?

Upload your logo

Select headline text

Step 4. Create and Design Your Ads (continued)

PRO Tip: Match your color and brand scheme as best as you can

PRO Tip: Play around with the advanced settings to make your ads unique

Page 19: Social Commerce 2.0 With CPC Strategy & AddShoppers

Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Step 4. Create and Design your ads (continued)

PRO Tip: Name your ads, so you can easily label them when you are A/B testing.

Page 20: Social Commerce 2.0 With CPC Strategy & AddShoppers

What We’ll Cover

What’s Social 1.0?

Social 2.0: How Social Ties Into Existing Channels (Live

Examples)

How to Implement Dynamic Remarketing

Live Q&A

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Page 21: Social Commerce 2.0 With CPC Strategy & AddShoppers

Need Help Managing ProductRemarketing Campaigns?

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]

Maximize Your Remarketing Campaign EffortsCall or email us to get more information about our Dynamic Remarketing services.

Email: [email protected]

Phone: (619) 677-2453

Page 22: Social Commerce 2.0 With CPC Strategy & AddShoppers

CPCStrategy.com/Resources-Retail-Search

Shoot Us An [email protected]

@Cpcstrategy

Questions? Comments?

Check Out Our Extensive Library Of Resources On Retail Search

#cpcwebinar www. CPCStrategy.com | (619) 677-2453 | [email protected]


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