Update on Social ChannelsWhat’s New / What’s Different

September, 2013

Pinterest Announces Promoted Pins

Contents are proprietary and confidential.

Why This Matters To Your Clients:• Another way for paid and earned to work side-by-side in helping to increase the search results of branded

Pinterest pages, as well as the products, recipes, and content.

Why This Matters To Your Clients:• Another way for paid and earned to work side-by-side in helping to increase the search results of branded

Pinterest pages, as well as the products, recipes, and content.

http://mashable.com/2013/09/19/pinterest-promoted-pins/

• Pinterest announced that it will begin rolling out paid advertising on their site

• Businesses will be able to use “Promoted Pins” by paying to have pins pushed to the top of results and search categories.

• During the test period they will not initially collect money from advertisers and will clearly label promoted pins as ads for all users

• Pinterest CEO says that the pins will be tasteful and there will be no pop-up ads

• The site will differentiate sponsored and organic pins

• Pinterest is experimenting with promoted pins with select businesses for now, but will roll out to more businesses in the future

Video Auto-Play Within Facebook

• Facebook has launched a test in which its mobile feed will start auto-playing user-uploaded videos when scrolled over

• Allow for News Feeds to be more engaging and open the opportunity for video advertising

• Tested on a small percent of US iOS and Android users for now

• Currently only for videos uploaded by users with verified pages, brands and musicians

• Only works for videos uploaded directly to Facebook or via Instagram (or apps of the like)

• Links to videos uploaded and embedded from other sites (YouTube, etc.) will not auto-play

• No editing features for uploading

• The video only plays when you scroll over it and will stop playing once it slips off the screen

Contents are proprietary and confidential.

Why This Matters To Your Clients:• Clearly moving in the direction of automatic playing of paid content (ads)• From an editorial POV, content being uploaded to Facebook with auto-play may increase interaction & views. The more

views / interactions, the more likely that videos will be seen in other’s news feeds• Directional change, overall – if successful, start seeing this in other networks.

Why This Matters To Your Clients:• Clearly moving in the direction of automatic playing of paid content (ads)• From an editorial POV, content being uploaded to Facebook with auto-play may increase interaction & views. The more

views / interactions, the more likely that videos will be seen in other’s news feeds• Directional change, overall – if successful, start seeing this in other networks.

Link: http://techcrunch.com/2013/09/12/facebook-tests-silent-auto-play-for-user-videos-in-mobile-feed-foreshadowing-video-ads/

Facebook Makes Conversations More Accessible – Including Private Conversations

• For select users (news organizations, select brands), Facebook allows you to search all public posts by keywords and data strings

• Public comments provide insight into who’s talking about the topic

• Private comments are masked, but reveals demographic information (age, gender, geography, etc.)

• Rollout is starting with a small group of media outlets, including Buzzfeed, CNN, NBC’s Today Show, BSkyB and Slate

• Only available to trusted media partners for now

• Facebook is launching the tools “Keyword Insights API” and “Public Feed API”

Contents are proprietary and confidential.

Why This Matters to Clients:• Future focus on targeted advertising, based on public and private information• Another layer of analytics to understand what people are saying about brands and the content, and/or demographic

information in private networks

Why This Matters to Clients:• Future focus on targeted advertising, based on public and private information• Another layer of analytics to understand what people are saying about brands and the content, and/or demographic

information in private networks

http://bits.blogs.nytimes.com/2013/09/09/facebook-offers-new-windows-into-social-conversation/?_r=0

Twitter’s New “Verified” Filter

• Twitter began rolling out two new filter tabs to users with verified profiles

• Filtered: shows mentions based on algorithm to filter and cut down spam

• Verified: shows interactions with other verified profiles

• Easier for verified users to manage larger conversations

• Mainly did this to appease celebrities to keep them happy on Twitter

• Will reduce the amount of spam and mentions from fans and increase conversion and @replies with other celebrities

• Not currently on mobile, planning to evolve

Contents are proprietary and confidential.

Why This Matters to Clients:• For users of verified accounts, you can filter conversations from other verified accounts – meaning you can/ should

have more meaningful interactions, faster (less spam).

Why This Matters to Clients:• For users of verified accounts, you can filter conversations from other verified accounts – meaning you can/ should

have more meaningful interactions, faster (less spam).

Link: http://marketingland.com/twitter-gives-verified-users-new-spam-verified-only-filters-for-mentions-58876

Offline Viewing Coming to YouTube

• YouTube announced that they will be launching a new feature via their mobile application that will enable users to watch videos offline

• Likely available in November, 2013

• Users can add videos to their mobile device to watch offline, and saved for offline viewing

• Unlikely to include licensed movies and music (for now)

• Content refreshes when internet connection becomes available

Contents are proprietary and confidential.

Why This Matters to Clients:• Pretty big deal – no internet connection required to watch videos. Think of this like DVR-ing your content for offline

use

Why This Matters to Clients:• Pretty big deal – no internet connection required to watch videos. Think of this like DVR-ing your content for offline

use

http://www.engadget.com/2013/09/19/youtube-offline-video-for-mobile-explained/

Questions?

Reach out to anyone on the Consumer team!

Contents are proprietary and confidential.