social business test
DESCRIPTION
A brief introduction on how to evaluate a company and determine if they are a social business.TRANSCRIPT
![Page 2: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/2.jpg)
The test consists of 4
steps.
but first, a definition…
![Page 3: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/3.jpg)
Main Entry: Social BusinessPronunciation: \`so-shel\ \`biz-nes, nezFunction: adjective Usage: often attributive Etymology: see Yunus, Muhammad
1. An organization which is financially sustainable and solves a social ill concurrently
2. For-profit or non-profit which has social objectives integrated into business operations
3. Driven to change the world
![Page 4: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/4.jpg)
Now, the 4 steps
![Page 5: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/5.jpg)
Analyze the company’s mission in
relationship to a social issue
1. Analyze mission
![Page 6: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/6.jpg)
Do these relate?
![Page 7: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/7.jpg)
Think Grammen Bank
![Page 8: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/8.jpg)
Research steps taken by the company to
actively and whole-heartedly pursue
this mission
2. Research Actions
![Page 9: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/9.jpg)
Is the company just talk?
![Page 10: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/10.jpg)
Or, are they taking action?
![Page 11: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/11.jpg)
Think Kiva
![Page 12: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/12.jpg)
Compare the positives versus the
negatives of the company’s operations
3. Compare Results
![Page 13: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/13.jpg)
Positives…
Think fuel efficient vehicles
![Page 14: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/14.jpg)
But, in building that car how much negative (i.e. pollution) was
created?
Negatives…
![Page 15: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/15.jpg)
Which has a greater impact?
Think holistically about the company
![Page 16: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/16.jpg)
Analyze results from step 3, if the result is positive
=social business
4. Analyze Result
![Page 17: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/17.jpg)
You can approach it this way:
![Page 18: Social Business Test](https://reader036.vdocuments.site/reader036/viewer/2022062705/556a8421d8b42a7c758b532c/html5/thumbnails/18.jpg)
Thanks!
www.socialearth.or
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