social business @ ibm denmark october 2011

Social Business @ IBM DenmarkOctober 2011Christian C Carlsson | Digital Strategist | twitter.com/chris_carlsson | http://linkd.in/chris_carlsson


“How we differentiate ourselves from competition; how we change ahead of the curve; how we collaborate,

innovate, listen, and act; how we make our self smart.”

It’s about our Digital Presence – both IBM as a Brand, and you as IBM’ers

It is not a “technical” game, it is “behavioral”


Social Engagement is about…

You


Why so important


Why so important: The IBM Brand is experienced through the IBM’er – off line as well as online!


Why so important: Go where our clients and prospects go


Why so important: Journalists, PR, Media, Communications

What’s the next storyResearch for a storyWhat experts to interview…


Why so important: Trust and Credibility


Why so important: Reach and Amplification

Troels Bisgaard Laursen Vig shared your article: "7 Lessons From Successful Companies on LinkedIn"


Why so important: You; its about your career; Personal Branding


Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-candidates-infographic/?utm_source=iphoneapp

Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to determine when and how job recruiters are screening job candidates on different social networks.


We’re great at Social Business internally


Example: IBM’ers on Twitter


IBM er nuancerede omkring sociale medierog mener, at brugen af sociale medier kan

være med til at fremme arbejdsrelateretnetworking mellem medarbejdere og

forretningsforbindelser.

IBM har fuld tillid til og respekt for, at allemedarbejdere i IBM selv kan bedømme, hvordan de kan benytte sociale medier i

arbejdstiden.

Our Policy


IBM Social Computing Guidelines

� Brug din sunde fornuft og sørg for at følge IBM's Business Conduct Guidelines

� Du er personlig ansvarlig for det indhold, du publicerer via sociale medier

� Informationer publiceret på sociale medier er som udgangspunkt offentlige - ogsåselvom det kun er publiceret til en lukket kreds.

� Det er ikke tilladt at publicere fortrolige og interne oplysninger

� IBM tolerer under ingen omstændigheder mobning eller lignende adfærd

� Glem ikke dit primære arbejde

� Tilfør værdi

� Udvis respekt for ophavsrettigheder og undgå at citereandre uden deres tilladelse

� Respekter dit publikum

� Vær en god ambassadør for IBM – også uden forarbejdstiden

Full version in English: http://w3.ibm.com/blog/guidelines.html

http://www.ibm.com/blogs/zz/en/guidelines.html

Not rocket science,same thing offlineapplies online.


How to go about


Is the first step to choose a tool

and get started?


1. Why / Goal setting

� What do you want to learn?

� What knowledge, skills, and passions make you unique?

� What do you want to achieve with your presence? Do you want to publish your work? Do you want to network? Do you want to promote IBM?

� Who is your audience? Do you want to communicate with customers or with like-minded peers?

� Whose opinions do you value?

� What value can you create for others?

� How frequently do you plan on engaging in social activities?


Advice: For someone who wants to take their social media influence and presence to the next level

• do what you love

• be passionate about what you do

• and stick to what you believe in

Source: Michael Brandvold, twitter.com/michaelsb

Influence comes when others see you really believe in what you are talking about.


2. Who are you?

Example:Visualize &Explaining concepts

Example:Architecture &

Drawing

Example:PMPAgile

Outsourcing


3. Your Digital Elevator Pitch


Social Business @ IBM bit.ly/w3socbiz


The Social Media Landscape has zillion of tools and sites...

Check out http://www.go2web20.net/for a collection of Social Media Tools.


Mainstream channels


What could you use


Usage

� Research

� Collaborate and network

� Listen to your audience

� Promote events, etc.

Type

� Real time (lifespan of ~1 hour)

� Mainly text, 140 characters (microblog)

Stats (Source: http://blog.overskrift.dk)

� February 2011: 30.000 DK users / 421.000 Tweets

Good to know

� Link with your LinkedIn profile

� Use as sign-in for many web sites and applications

IBM Denmark perspective

� Follow twitter.com/ibmdanmark

� Encourage to use at events and happenings

� Register at http://kvidr.dk


Usage

� Research

� Collaborate and network

� Listen to your audience

� Promote events, etc.

Type

� Real time (lifespan of ~1 hour)

� Mainly text, 140 characters (microblog)

Stats (Source: http://blog.overskrift.dk)

� February 2011: 30.000 DK users / 421.000 Tweets

Good to know


� Use as sign-in for many web sites and applications


� Follow twitter.com/ibmdanmark

� Register at http://kvidr.dk


Usage

� Present your work, product, service, thought leadership

� Social Discovery / Research

� Lead generation

Type

� “Graphical” like presentations

� But also video and PDF’s

Good to know


� Embed function for i.e. blogs

� Follow specific contributors


� Slideshare.net/ibmdk

� Encourage to use IBMDK or personal account, or both (process for uploading to IBMDK being worked on)

� Use for specific events, brands, industries, solutions, etc.


Example: SlideShare and PDF’s


Example: SlideShareand ibm.com/dk


http://www.slideshare.net/IBMDK


Usage

� Networking

� Improve Search ranking

� Communities / Groups

� Ask questions, survey your network

� Recruitment

Stats

� 80+ million user world wide

� 650.000+ registered users in Denmark

Good to know

� Link with your Twitter account

� Build and maintain your network, one day you might need it

� Use the Events function for your next client gathering

� Use as your Daily news Channel


� Under discussion, evaluation (i.e. Events, InMail, IBM DK page, traffic to ibm.com/dk, etc.)


Example: start by building your network and improve your search rank


Example: Groups for sharing, questions, answers, events, networking, etc…


Example: Events and your Network


Tip: Link Twitter with LinkedIn


Good to know: Use as sign-in for many web sites and applications


Statements on social media

� What you use, and how you use it, is totally up to you. It’s personal.

� The value you get out from social media is strongly connected to what value you give!

� It takes time to build your network and build trust.

� Experiment, try, fail, learn, adjust… try, fail, learn, adjust… try…


Thank You!

Christian C Carlsson | Digital Strategist | twitter.com/chris_carlsson | http://linkd.in/chris_carlsson

social business @ ibm denmark october 2011

Business

ibm corporation

ibm brand

ibm denmarkoctober

policy ibm

ibm ogs uden

ibm selv kan bedmme

social engagement

different social networks