8/2/2019 Social Business: Doing Good and Doing Well Too

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Sackon B|skhlss= Dakhi

Iaad ohd Dakhi Ylnn.

TaaB{ Sahm|k N( E|`orOzrkn 2:?2

Tfks can|`h fos agtlh dksc|ssld tfl kss|l ag sackoncarzarotl rlszahskbknkt{= tfl kdlo ag ca`zohklsdakhi ylnn b{ dakhi iaad. yfltflr gac|skhi ahl`zna{ll flontf. tfl lhwkrah`lht. ar s|zzartkhinacon cforktkls( Clrtokhn{. tfl nost dlcodl fos sllh

oh lvtroardkhor{ rksl kh l`zna{ll ohd c|sta`lrzrairo`s tfot fkifnkift o ca`zoh{s ranl os o iaad carzarotl cktk}lh( Faylwlr. trodktkahoncarzarotkahs. z|bnkc ar zrkwotl. noril ar s`onn. `|st gkrst ohd garl`ast `ovk`k}l rlt|rhs ta tflkrkhwlstars. yfkcf `oel tflsl sackon iaons slcahdor{ ohd agtlh kiharld( Ylnn. tflrl ks o hly t{zlag ca`zoh{ iokhkhi troctkah. rlglrrld ta os sackon b|skhlssls. yfkcf t|rhs tfl tlhskah bltyllhdakhi iaad ohd `oekhi `ahl{ ah kts flod( O sackon b|skhlss ks o gar-zragkt ca`zoh{ yfaslzrk`or{ z|rzasl ks ta sanwl o sackon zrabnl`( Sa|hd nkel o cforkt{ ar hahzragkt1 Naae oiokh. gar osackon b|skhlss ks o gar-zragkt lhtlrzrksl tfot ks r|h nkel oh{ atflr b|skhlss ohd `|st s|stokh ktslnggkhohckonn{ yfknl occa`znksfkhi kts `ksskah( Tfks gar` ag b|skhlss yos gkrst zaz|nork}ld b{@|fo``od [|h|s. tfl Habln no|rlotl ohd gotflr ag `kcra-nlhdkhi. kh o slrkls ag baaeskhcn|dkhi fks `ast rlclht z|bnkcotkah.B|kndkhi Sackon B|skhlss= Tfl Hly Ekhd ag Cozktonks`

Tfot Slrwls F|`ohkt{s @ast Zrlsskhi Hllds &Z|bnkc Oggokrs 2:??+( Zraglssar [|h|s foszra`atld tfl cahclzts ag sackon b|skhlss b{ zorthlrkhi ah sa`l fkif-zragknl zramlcts yktfDohhah [ai|rt &zrad|ckhi o nay-cast fkif-h|trktkah {ai|rt zrad|ct gar tfl tfkrd yarnd+ ohdOdkdos &`oh|goct|rkhi o $? shloelr ta zrlwlht dkslosls tfot khglct borlgaat cfkndrlh+(Occardkhin{ o h|`blr ag |hkwlrskt{. hahzragkt ohd lhtrlzrlhl|rkon ca``|hktkls orl haylhca|roikhi tfl crlotkah ag tflsl sackon b|skhlssls ot tfl zrkwotl stort-|z nlwln(

Kt toels sa`l gac|s ah yfot `oels o b|skhlss o sackon b|skhlss ta |hdlrstohd kts tr|l won|l ta|s os o ca``|hkt{ ohd yf{ kt fos co|ift tfl khtlrlst ag batf gkrst-tk`l ohd slrkon lhtrlzrlhl|rsonkel( O el{ ca`zahlht ag o sackon b|skhlss ks tfot kt `|st `llt o sackon hlld( Sa. tfl ca`zoh{`|st sanwl o sacklton zrabnl`. s|cf os zrawkdkhi flontfcorl gar tfl zaar. slrwkhi tfl ld|cotkahonhllds ag nay-khca`l ca``|hktkls ar `oekhi naohs ta |hdlr-slrwld `orelts( Hlvt ohd os stotldobawl. tfl b|skhlss `|st bl lstobnksfld ta `oel o zragkt ohd bl obnl ta s|stokh ktslng gkhohckonn{yktf zragkts blkhi rlkhwlstld khta tfl lhtlrzrksl( Ontfa|if ca`zohkls coh ilt dahotkahs ar irohtsgra` z|bnkc ar zrkwotl sa|rcls. kts zrk`or{ gkhohckon `adln sfa|nd bl o trodktkahon ahl gac|sld ah`ovk`k}khi rlwlh|ls yfknl `khk`k}khi lvzlhsls( Ohatflr lsslhtkon cforoctlrkstkc ag sackonb|skhlssls ks ta zrawkdl `orelt-rotl sonorkls ohd blhlgkts ta kts l`zna{lls( Sackon b|skhlssca`zohkls `o{ onsa gac|s ah atflr sacklton iaons s|cf os azlrotkhi kh o yo{ tfot kslhwkrah`lhtonn{ grklhdn{. l`zna{khi dkwlrsl zlaznl. ar nacotkhi kh oh orlo tfot hllds lcaha`kc

8/2/2019 Social Business: Doing Good and Doing Well Too

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octkwkt{( Gkhonn{. oh orlo ag sa`l dksc|sskah fos bllh yfltflr khwlstars kh sackon b|skhlss sfa|ndrlcawlr `arl tfoh tflkr arkikhon khwlst`lht os o rlt|rh( Dr( [|h|s ks l`zfotkconn{ azzasld taoh{ rlt|rh blkhi zokd. blnklwkhi tfot tfl sackon cozkton ag sanwkhi o zrabnl` sfa|nd bl lha|if gar`ast khwlstars( Oh azzaskhi wkly blnklwls tfot sa`l rlt|rh. lwlh kg s`onn ohd hat `orelt-rotl. kshlldld ta ellz khwlstars khtlrlstld kh g|hdkhi tflsl b|skhlssls( Lhtrlzrlhl|rs orl cfaaskhi tfl

`ltfad tfot blst s|kts tflkr ayh zfknasazfkls(

Ta s|zzart tfl sackon b|skhlss co|sl. slwlron stotls. khcn|dkhi Conkgarhko ohd @or{nohd. fowlrlclhtn{ lhoctld stot|tls tfot onnay tfl crlotkah ag o hly gar` ag carzarotkah. connld B carzs ar

Blhlgkt carzarotkahs( B carzs orl nkel atflr carzarotkahs kh `ast yo{s b|t fowl tfrll oddktkahonrlq|krl`lhts= &k+ ta crlotl o `otlrkon zasktkwl k`zoct ah sacklt{5 &kk+ ta cahskdlr tfl khtlrlsts agkts yarelrs. ca``|hkt{. ohd lhwkrah`lht os zort ag kts gkd|ckor{ d|t{5 ohd &kkk+ ta z|bnkcn{ rlzartah tflkr awlronn sackon ohd lhwkrah`lhton zlrgar`ohcl oiokhst oh lstobnksfld stohdord ah ohohh|on bosks(

Sa sfa|nd onn b|skhlssls bl sackon b|skhlssls1 Tfl `omar zrazahlhts ag tfl co|sl so{ ha. kt

sfa|nd bl wklyld os m|st ohatflr gar` ag dakhi b|skhlss( Kts hat o rlznocl`lht ag tfl cozktonkstkctrodktkah b|t oh ontlrhotkwl ta kt( Sk`knorn{. tflrl ks ha s|iilstkah tfot sackon b|skhlssls rlznocla|r cforktobnl khstkt|tkahs( Kt sfa|nd bl hatld. faylwlr. tfot tflrl orl clrtokhn{ o cnoss ag daharstfot `o{ bl `|cf `arl yknnkhi ta dahotl g|hds ta o co|sl tfot ks s|stokhobnl ohd dals hat

sanln{ rln{ ah g|t|rl dahotkahs ta occa`znksf kts iaons( Kts tfl so`l rlosahkhi tfots blfkhd tfl

and odoil= Ikwl o `oh o gksf ohd {a| glld fk` gar o do{5 tlocf o `oh ta gksf ohd {a| glld fk`gar o nkgltk`l( Sackon b|skhlss ks stknn kh kts khgohc{ ohd kts k`zoct ks gor gra` blkhi ehayh. b|tkts o trlhd tfot ks cotcfkhi ah ohd cohhat bl kiharld b{ lktflr tfl hahzragkt ar tfl gar-zragktca``|hkt{(

UB|skhlss Khskifts ks fastld b{ tfl noy gkr` ag E|`or. Zrobf|. Zotln ' Bohlrmll. NNC( Sahm|k

N( E|`or ks o carzarotl. trohsoctkahon ottarhl{ ohd o ga|hdkhi zorthlr ag EZZB( Flr zroctkclgac|sls ah octkhi os ilhlron ca|hsln ta zrkwotln{ flnd ca`zohkls khcn|dkhi garlkih ca`zohkls

dakhi b|skhlss kh tfl \(S(

Dkscnok`lr= Tfks ortkcnl ks gar ilhlron khgar`otkah z|rzasls ahn{. ohd dals hat cahstkt|tl nlion.

tov ar atflr zraglsskahon odwkcl(P

Z|bnksfld b{Efobor @oio}khl.B|skhlss Khskiftsslctkah Ozrkn 2:?2 kss|l(

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