social brand affinity
TRANSCRIPT
Social Brand AffinityA powerful way to understand how brands relate to the people’s many interests, such as music, books, websites, movies or celebrities.
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Kruxonomy Social Brand Affinity assemble, explore and discover data from social media to create a unique persona of your loyal customers
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ObjectiveIdentify key interests and persona of your customers, or your competitor’s
DriversBrands create a unique identity of themselves in line to what their customers are. Understanding this “360 degree view” of the consumers is extremely valuable to any brand.
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SolutionBy mining thousands of conversations and engagements over social media, ‘Social Brand Affinity’ can identify key relationship for brands. This can also be in the form of interest segments that align with a brand or with competitors.
Because of its low cost and open nature, ‘Social Brand Affinity’ can be used to mine information, which is otherwise extremely difficult to difficult or costly to attain.
kruxonomy.com/brand-social-affinity
Questions answered• What are my customer's passions and interests?
• Are my customers music lovers or gadget freaks?
• Are they into movies? If yes, then primarily what
genre?
• Which celebrity do they follow the most?
• What are their favourite websites?
• Which other brands my audience engage the most
online?
• How about the customers of my competitors?
kruxonomy.com/brand-social-affinity
Intelligent ContentDiscover & Decide on content that most resonates with your customers
Benefits
kruxonomy.com/brand-social-affinity
Media BuyingDecide on online websites and channels that have positive association with your customers
Benefits
kruxonomy.com/brand-social-affinity
Brand EndorsementsAccelerate building customer loyalty through right endorsements & collaborations
Benefits
kruxonomy.com/brand-social-affinity
Competitor AnalysisDifferentiate your brand from your competitor and build loyal followings that are specific to your brand
Benefits
kruxonomy.com/brand-social-affinity
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Read the Full Case Studyhttp://www.kruxonomy.com/resources/brand-social-affinity/