social analytics template (june 2012)

8/13/2019 Social Analytics Template (June 2012)

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METRIC DEFINITION SOURCE

Slide # 3 & # 4

Unique Site Visitors Google Analytics

Total Site Visits Google Analytics

Total Revenue SiebelTotal Gifts Siebel

Average Gift Siebel

# Donors Siebel

Bounce Rate Google Analytics

Donation Conversion Siebel

E-Revenue Funnel Abandonment Google Analytics

Site Satisfaction ForeSee

Pages Viewed Per Visit Google Analytics

Time Spent Google Analytics

Percentage New Visitors Google Analytics

% Change YOY

Performance Score

Slide # 5

They came from: Search GA

Top 5 Search sites: Google GA

Top 5 Search sites: Bing GA Top 5 Search sites: Yahoo GA

Top 5 Search sites: Search GA

Top 5 Search sites: AOL GA

They came from: Referring Sites GA

Top 5 Referring sites: Nlm.nih.gov GA

Top 5 Referring sites: Main.acsevents.org GA

Top 5 Referring sites: Google.com GA

Top 5 Referring sites: Vsearch.nlm.nih.gov GA Top 5 Referring sites: Facebook.com GA

They came from: Direct Traffic GA

Top Organic Search Keywords driving traffic GA

Paid Search numbers GA

Organic Search numbers GA

Slide # 6 (Top 10 Keywords)


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ACS Brand Campaign

ACS Cancer Campaign

ACS Donation Campaign

Slide # 7

Where they go on the site: Views GA

Where they go on the site: Bounce Rate GAWhere they go when they leave? Alexa

Slide # 8

Facebook: Unique Page Views Facebook Insights

Facebook: Page Views Facebook Insights

Facebook: Likes Facebook Insights

Twitter: Followers TweetStats/Twitter

Twitter: Tweets TweetStats/Twitter

Twitter: Retweets TweetStats/Twitter

You Tube: Views You Tube Insights

You Tube: Subscriptions You Tube Insights

Eblog: Mentions Radian6

% Change YOY


3/40

SOURCE CONTACT FREQUENCY

CALCULATED

FIELD? (Y/N) CALCULATION FORMAT

Alex Negash Monthly Number

Alex Negash Monthly Number

Alex Negash CurrencyAlex Negash Number

Alex Negash Y Total Revenue/Total Gifts Currency

Alex Negash Number

Alex Negash Y Percentage

Alex Negash Y Percentage

Alex Negash

Alex Negash Number

Alex Negash Number

Alex Negash Minutes?

Alex Negash Y

# New Visitors/ Unique Site

Visitors Percentage

Y

(Current Month Value -

Previous Month

Value)/Previous Month

Value Percentage

Number

Alex Negash Number

Alex Negash Percentage

Alex Negash PercentageAlex Negash Percentage



Alex Negash Number




Alex Negash PercentageAlex Negash Percentage


Alex Negash Number

Alex Negash Number

Alex Negash Number


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Number

Number

Number

Alex Number

Alex PercentageLiz Percentage

Y

(Current Month Value -

Previous Month

Value)/Previous Month

Value Percentage


5/40

NOTES

Need to provide the Unit

Not applicable for all metrics

Are these the same from month

to month?


6/40


7/40

Metric Year Sep Oct Nov Dec Jan

Total Revenue

FY12

FY11 $967,722 $1,020,236 $1,260,155 $5,130,067 $1,024,142

FY10 $912,611 $1,044,846 $1,123,317 $4,279,407 $993,765

% change Y-o-Y 6.0388271 -2.35537 12.181601 19.877988 3.056759

1 0.6 1 1 0.6Total Gifts

FY12

FY11 14725 15102 16078 43188 15326

FY10 13455 15210 15717 39123 16159

% change Y-o-Y 9.4388703 -0.71006 2.296876 10.390307 -5.15502

0.5 0.3 0.3 0.5 0.1

Number of Donors

FY12

(not updated) FY11 16,654 14,999 14,597 15,650 14,999

FY10 13,863 13,019 11,696 15,650 13,019

Average Gift

FY12

FY11 $65.72 $67.56 $78.38 $114.91 $66.82

FY10 $67.83 $68.69 $71.47 $109.38 $61.50

% change Y-o-Y -3.1112186 -1.64507 9.6683923 5.0557689 8.650407

0.3 0.3 0.5 0.5 0.5


8/40

Feb Mar Apr May Jun Jul Aug

$911,739 $1,121,381 $1,158,915 $1,099,270 $960,001 $933,107 $972,338

$846,997 $951,004 $1,020,911 $889,873 $917,837 $822,857 $884,475

7.643711 17.91549 13.517731 23.531111 4.593799185 13.398438 9.9338998

1 1 1 1 0.6 1 1

14001 17654 16999 17097 14508 14040 14589

13869 14863 15019 14196 13920 12840 13171

0.951763 18.77817 13.183301 20.435334 4.224137931 9.3457944 10.766077

0.3 0.5 0.5 0.5 0.3 0.5 0.5

13,097 17,654 16,999 17,097 14,260 13,827

10,196 14,863 15,019 14,196 13,603 12,526

$65.12 $63.52 $68.18 $64.39 $66.17 $66.46 $66.65

$61.07 $63.98 $67.97 $62.68 $65.94 $64.09 $67.15

6.631734 -0.71897 0.3089598 2.7281429 0.354679118 3.7062641 -0.74654

0.5 0.3 0.3 0.3 0.3 0.3 0.3

Total Revenue FY12 sept to feb $9,765,451

FY11 sept to feb $10,162,860% change -3.91

Total Gifts FY12 sept to feb 113,565

FY11 sept to feb 120,153

% change -5.48

Av gift FY12 sept to feb $78.12

FY11 sept to feb $75.65

% change 3.26


9/40

Sept Oct2 Nov2 Dec2 Jan2 Feb2

$1,017,086 $1,139,312 $1,195,872 $4,407,372 $987,272 $1,018,538

$964,517 $1,031,835 $1,278,481 $4,910,112 $1,045,606 $932,309

5.4502235 10.416073 -6.461447 -10.238874 -5.578988 9.248969

1 1 0.2 0.2 0.2 1

14,972 16,261 14,913 36,529 15,345 15,545

14705 15553 16430 43103 15985 14377

1.8157089 4.5521764 -9.23311 -15.251839 -4.003754 8.1240871

0.3 0.3 0.1 0.1 0.3 0.5

14,411 15,776 14,563 34,684 14,975 15,117

14,332 15,098 15,973 40,308 15,463 13,931

0.551214 4.490661 -8.827396 -13.952565 -3.155921 8.513387

0.3 0.3 0.1 0.1 0.3 0.5

$67.93 $70.06 $80.19 $120.65 $64.34 $65.52

$65.59 $66.34 $77.81 $113.92 $65.41 $64.85

3.5696992 5.608584 3.0536063 5.9151313 -1.640933 1.040362

0.3 0.5 0.3 0.5 0.3 0.3


10/40

Metric Year Sep Oct Nov Dec Jan

Unique Site Visitors

FY12 1953160 2393555 2232405 1959550 2385243

FY11 1542988 1557194 1394363 1231473 1397946

FY10 1608036 1964682 1876838 1875396 1818633

% change Y-o-Y 27 54 60 59 71

0.5 0.5 0.5 0.5 0.5Total Site Visits

FY12 2418598 2979456 2764909 2389911 2909122

FY11 1831897 1897315 1699946 1472722 1673585

FY10 1987059 2459968 2250728 2162208 2194553

32 57 63 62 74

0.5 0.5 0.5 0.5 0.5

Bounce Rate

FY12 62.78% 62.99% 62.88% 61.17% 62.14%

FY11 58.02% 54.03% 55.87% 54.74% 55.70%

FY10 61.29% 61.03% 64.19% 67.24% 63.41%

8 17 13 12 12

0.6 0.2 0.2 0.2 0.2

Page Views FY12 2.69 2.65 2.58 2.60 2.56

FY11 3.17 3.39 3.32 3.4 3.27

FY10 2.84 2.86 2.62 2.34 2.72

Time spent on site

FY12 0:02:17 0:02:13 0:02:15 0:02:10 0:02:08

FY11 0:02:27 0:02:50 0:02:56 0:02:48 0:02:45

FY10 0:04:04 0:03:32 0:03:34 0:03:16 0:03:43

Percentage New Visitors

FY12 76.35% 75.54% 75.16% 75.89% 76.23%FY11 79.78% 76.41% 75.69% 76.79% 77.08%

FY10 72.87% 71.71% 75.31% 78.58% 74.71%

Site Satisfaction

FY12 82 82 82 82 82

FY11 82 82 82 82 82

FY10 82 82 82 83

1 1 1 1 1

Performance Score 4.40 3.40 4.00 4.20 3.40


11/40

Feb Mar Apr May Jun Jul Aug

2721162

1409399 1747533 1633224 1680419 1577813 1492394 1614500

1879166 2148676 1943533 1826562 1522776 1182568 1185481

93 -100 -100 -100 -100 -100 -100

0.5 0.1 0.1 0.1 0.1 0.1 0.1

3250625

1693588 2116211 1978970 2015405 1888670 1786878 2017963

2284997 2634024 2369826 2211575 1829419 1438700 1436764

92 -100 -100 -100 -100 -100 -100

0.5 0.1 0.1 0.1 0.1 0.1 0.1

64.94%

55.62% 56.31% 56.53% 58.35% 59.49% 60.32% 62.24%

62.68% 62.39% 62.46% 63.74% 64.34% 55.47% 55.86%

17 -100 -100 -100 -100 -100 -100

0.2 1 1 1 1 1 1

2.55

3.25 3.18 3.12 2.99 2.94 2.93 2.73

2.75 2.73 2.71 2.64 2.61 3.47 3.38

0:02:10

0:02:48 0:02:45 0:02:42 0:02:34 0:02:30 0:02:39 0:02:20

0:03:24 0:03:22 0:03:43 0:03:15 0:03:45 0:02:44 0:02:39

77.15%76.25% 75.65% 75.02% 75.91% 75.79% 83.06% 76.17%

73.42% 72.67% 72.63% 72.92% 73.06% 80.97% 78.34%

81

82 82 83 82 82 81 82

83 82 83 83 83 81 81

1 1 1 1 1 1 1

4.00 4.00 4.00 4.00 3.40 4.00 4.00


12/40

Total Sept to Feb

13645075

8533363

59.90

16712621

10269053

62.75

62.91%

55.68%

12.98

2.6

3.3

-21.21

76.0876.93

-1.10


13/40

Metric Year Sep

Search

FY12 1850345

FY11 1142829

FY10 1414773

Referring

FY12 281809FY11 279318

FY10 303059

Direct Traffic

FY12 285420

FY11 407508

FY10 265698

Search Percent Change (don’t change formulas or enter data,

should calculate!) 62%

Referring Percent Change 1%

Direct Percent Change -30%

Top 5 Search sites

FY12 google 86.77

(add aditional sites as needed) Bing 5.1

yahoo 4.76

search 1.48

AOL 0.99

Ask

FY11 google 84.77%

(add aditional sites as needed) Bing 4.81%

yahoo 5.05%

search 1.54%AOL 3.03%

FY10 google 74.50%

(add aditional sites as needed) bing 6.12%

yahoo 12.05%

search 4.81%

AOL 1.92%

Top 5 Referring sites

FY12 nlm.nih.gov 8.47%

(add aditional sites as needed) main.acsevents.org

google.com 3.67%

vsearch.nlm.nih.gov 4.25%en.wikipedia.org 3.14%

acs.p.delivery.net

csn.cancer.org

a676.g.akamaitech.net

facebook.com

reddit.com 5.43%

theoatmeal.com

cancer.org


14/40

m.cancer.org

relayforlife.org


(add aditional sites as needed) main.acsevents.org 4.97%

google.com

vsearch.nlm.nih.gov 4.33%

en.wikipedia.org 3.14%acs.p.delivery.net 2.32%

csn.cancer.org

a676.g.akamaitech.net

facebook.com


(add aditional sites as needed) main.acsevents.org 4.97%

google.com

vsearch.nlm.nih.gov 3.72%

en.wikipedia.org 1.86%

csn.cancer.org

relayforlife.org

acs.p.delivery.net

noah-health.org 2.15%

nfl.com

legacy.com

Paid Search Traffic

FY12 163810

FY11 61415

FY10 27376

Paid Search % Change 166.73%

Organic Search TrafficFY12 1686535

FY11 1081414

FY10 1387397

Organic Search % Change 55.96%


15/40

Oct Nov Dec Jan Feb Mar Apr

2257854 2145963 1843105 2258471 2377749

1319325 1171732 983792 1151282 1172662 1481478 1409509

1730429 1557355 1354352 1630395 1711002 1979791 1777339

376698 264712 211950 279834 336638293826 261033 237213 258508 265071 326278 288332

386511 299026 245216 294405 294403 329365 290470

343055 351502 325805 368610 534453

281447 265073 249529 260897 252796 304950 278532

330351 381109 554420 266027 277150 322889 300027

71% 83% 87% 96% 103% 0% 0%

28% 1% -11% 8% 27% 0% 0%

22% 33% 31% 41% 111% 0% 0%

86.81 87.9 87.9 87.48 87.18

5.11 4.57 4.47 4.76 5.2

4.62 4.12 4.27 4.37 4.49

1.46 1.46 1.46 1.52

0.88

1.02 1.02 0.95 0.93 0.88

85.06% 85.64% 85.20% 84.44% 85.07% 85.10% 86.10%

5.23% 5.25% 5.27% 6.02% 6.13% 6.06% 5.69%

5.50% 5.59% 5.87% 6.18% 5.73% 5.71% 5.28%

1.67% 1.45% 1.47% 1.25% 1.07% 1.07% 1.04%1.72% 1.30% 1.43% 1.36% 1.23% 1.27% 1.15%

75.40% 76.15% 77.62% 79.14% 79.84% 79.71% 79.87%

6.27% 6.05% 4.93% 5.47% 5.38% 5.62% 6.27%

11.17% 10.12% 9.30% 9.51% 8.91% 8.67% 7.71%

4.62% 5.23% 5.74% 3.58% 3.73% 3.88% 4.09%

1.97% 1.74% 1.60% 1.51% 1.34% 1.33% 1.27%

7.23% 9.50% 9.72% 8.23% 7.09%

3.02%

3.47% 4.63% 4.56% 4.17% 3.77%3.05% 2.82%

2.65% 3.03% 2.90%

3.11% 3.40% 2.85% 3.25%

13.65%

3.49%


16/40

2.93% 2.61%

3.20%

10.04% 10.85% 9.34% 9.67% 9.03% 8.50% 8.55%

5.28% 3.54% 5.99% 7.49% 8.57%

3.06% 3.44% 3.85% 3.98%

4.21% 4.57% 4.25% 4.55% 4.42% 4.10% 4.19%

2.87% 3.15% 2.95% 3.30% 2.78%7.74%

2.21% 2.43% 2.43% 2.57% 2.58%

2.91%

14.89% 17.45% 16.54% 15.52% 15.53% 14.38% 14.27%

4.96% 3.05% 3.73% 4.49% 5.83%

2.16% 2.79% 3.23%

3.21% 3.53% 3.38% 3.26% 3.46% 3.50% 3.65%

2.43% 3.15% 3.03% 2.88% 2.60% 2.72% 3.31%

2.09% 2.39%

4.75%

2.20%

2.26%

2.02%

151895 132387 162853 141864 134534

38429 84795 88002 87733 85007 91786 92392

29532 28011 23890 90150 101874 121635 112584

295.26% 56.13% 85.06% 61.70% 58.26% -100.00% -100.00%

2105959 2013576 1680252 2116607 2243215

1280896 1086937 895790 1063549 1087655 1389692 1317117

1700897 1529344 1330462 1540245 1609128 1858156 1664755

64.41% 85.25% 87.57% 99.01% 106.24% -100.00% -100.00%


17/40

May Jun Jul Aug

1441918 1378657 1311616 1526552

1651193 1385379 954455 966318

293172 267179 220143 241434

280883 231039 232112 236089

277086 239032 252860 248715

277915 211611 250001 228796

0% 0% 0% 0%

0% 0% 0% 0%

0% 0% 0% 0%

86.38% 85.44% 86.36% 86.38%

5.52% 5.59% 5.12% 5.19%

5.10% 5.55% 5.02% 4.89%

1.18% 1.49% 1.52% 1.56%1.12% 1.15% 1.16% 1.11%

79.43% 78.45% 82.10% 83.35%

6.41% 6.66% 6.63% 6.33%

7.99% 8.50% 6.70% 6.28%

4.12% 4.17% 1.52% 1.51%

1.28% 1.41% 2.14% 1.68%


18/40

8.18% 8.31% 9.08% 0.087

7.03% 5.18%

4.50% 4.94% 5.11% 0.0452

4.02% 4.01% 4.63% 0.0439

2.74% 0.0256

2.87% 3.10% 0.0298

2.54%

14.21% 14.53% 12.98% 11.27%

5.04% 4.16% 3.11% 3.27%

2.75%

3.42% 3.60% 3.85% 4.40%

3.14% 3.17% 3.27% 3.30%

2.19% 2.46% 2.45%

84248 85282 97268 92239

111092 84802 87950 80519

-100.00% -100.00% -100.00% -100.00%

1357670 1293375 1214348 1434313

1540101 1300577 866505 885799

-100.00% -100.00% -100.00% -100.00%


19/40

american cancer society 18634 colon cancer symptoms

cancer org 2200 lung cancer symptoms

american cancer society 1936 breast cancer symptoms

american society cancer 1177 Symptoms of Lung Cancer

www cancer org 803 Symptoms of Colon Cancer

American Cancer 792 Symptoms of Breast CancerCancer Association 783 breast cancer statistics

Cancer Society 667 prostate cancer treatment

american cancer institute 364 signs of breast cancer

the american cancer society 318 breast cancer symptoms

ACS Brand Campaign Top 10 Keywords - February 2012 ACS Cancer Campaign Top 10 Ke


20/40

2,875 cancer donations

2,841 cancer donation

2,275 cancer charity

1,509 cancer gifts

1,461 donations breast cancer

1,087 cancer foundations1,037 lung cancer donations

889 cancer fund

766 breast cancer society donations

745 breast cancer donation

words - February 2012 ACS Donation Campaign Top 10 Keywor


21/40

235

212

142

126

114

102100

99

88

70

ds - February 2012


22/40

American cancer society

Year Sep Oct Nov Dec

FY12

FY11 8765 4532 5642 3274

Stomach cancer symptomsYear Sep Oct Nov Dec

FY12

FY11 3242 4532 5642 3274

Symptoms of colon cancer

Year Sep Oct Nov Dec

FY12

FY11 3264 4532 5642 3274

ACS Overall Top 3 Keywords


23/40

Jan Feb Mar Apr May Jun Jul

10111 8274 9231 9999 9123 10709


4378 5612 2387 4587 2138 3862


1090 8274 3274 8723 2631 2962


24/40

Aug

Aug

Aug


25/40

Metric Sep Oct Nov Dec

FY12

Top 10 Pageviews

Info and Resources Page

Get involved Donate

Search Results

Not SetDetailed Guide (cancer types)

Learn about Cancer

Event Search

Resource Search

Employment Opportunities

Do I have Testicular Cancer?

Signs and Symptoms of Cancer

Breast Cancer

In Your Area

Opt Out Short Form

Overview Guide

Donate Online Now

Great American Smokeout

Untitled

Making Strides Against Breast Cancer

Cancer Facts & Figures Main

FY11

top 10 (page Views)

Info and Resources Page 73850 797367 671712 667041

Get involved Donate 585950Search Results 287658 296080 249816 195684

Not Set 227232 222127 191085 127901

Detailed Guide (cancer types) 139530 154563 145449 121848

Learn about Cancer 101962 128110 113183 87417

Resource Search 90917 106277 66946 56532

Employment Opportunities

Do I have Testicular Cancer? 47321

Breast Cancer

In Your Area 60358

Opt Out Short Form 93832

Overview Guide 55771 47168Donate Online Now 265311 320319 671712

Great American Smokeout 80120

Untitled 69869 53551

Making Strides Against Breast Cancer 106277

Cancer Facts & Figures Main 73850


26/40

Where they go


27/40


672575 683250 776106 675089 619571 553492 478589

296341 277054 333755 333382 316215 266389 256936248023 257238 300049 273884 248591 223425 201963

157125 166123 200064 179472 188529 192679 190351

127488 121118 147857 132952 129662 118626 114977

102253 102887 123668 105089 96686 80525 68804

76344 69831 89319 78299 74893 74956 68185

64245 58874 71877 63176 65461 61823 61947

62837 57896 63004 63232 54145 59054

47872

66133


28/40


29/40

Aug

What they do

Google --> Pages---->Sort by page title


30/40


31/40

Metric Year Sep Oct Nov Dec Jan Feb Mar Apr M

Facebook Logged-in Page Views Unique Users

FY12 9545 21579 10295 6648 13016 10672 11092 8094

FY11 7664 8461 6093 6228 7674 6679 12097 9971

FY10 7282 9061

Facebook Logged-in Page Views Total Count

FY12 16639 44100 19030 11834 30107 20569 16948 12270

FY11 17083 18137 12678 12678 15612 13057 27782 23437

FY10 22357 26577 Facebook New Likes

FY12 5791 6292 4411 3117 7577 13523 16145 10669

FY11 4047 6867 6426 2438 5308 3258 5,027 5,490

FY10 3,752 3,772

Twitter New Followers

FY12 12136 11065 10589 8675 8437 10974 7456 6188

FY11 8740 7251 5693 6166 8191 9833 12,904 10,751

FY10 7,592 7,422

Tweets

FY12 30 41 30 92 29 14 16 22

FY11 58 77 53 33 48 28 33 40

FY10 20 35

Retweets

FY12 416 706 681 1345 685 369 365 854

FY11 380 793 1028 297 808 732 550 588

FY10 147 400

YouTube Views

FY12 135408 600523 120342 108087 172061 215942 217968 436347

FY11 23711 16960 14360 11370 13065 44149 1083507 177511

FY10 21214 14860

YouTube New Subscriptions

FY12 120 128 98 52 84 38 117 90

FY11 57 85 32 60 51 76 1002 149

FY10 123 168

Blog Mentions

FY12 6109 6843 3821 3023 3537 2880 3303 3991

FY11 9118 13646 11687 13930 17514 16614 17874 25667

FY10 9954 8553


32/40

Date Created: 08/11/2011

N %

5,944 100%

Friend or family member of

someone who has cancer 1194 20%

Donor to the American

Cancer Society 684 12%

Someone whose cancer is

newly diagnosed 631 11%

Health Care

Professional/Researcher 588 10%

Someone who is in

treatment/s for cancer 477 8%

General health information

seeker 471 8%

Student 440 7%

Person who is interested in

cancer prevention 359 6%

Other, please specify 269 5%

Caregiver to someone with

cancer 259 4%

Someone who hascompleted cancer

treatment/s 218 4%

Event participant (e.g., for

Relay For Life, Making

Strides Against Breast

Cancer) 147 2%

Volunteer for the American

Cancer Society 142 2%

Journalist or media

representative 37 1%

Visiting to purchase America 28 0%

My prim


33/40


2 1 3

N %6,216 100%

Female 4649 75%

Male 1446 23%

Prefer not to answer 121 2%

American Cancer Society

Average Satisfaction Scores by

What is your gender?

Sep 01, 2011 - Feb 29, 2012

Cancer.org Visitors

ForeSee Results, Inc. Confidential 33 Segment Comparisio


34/40


N %

6,308 100%

55-64 1680 27%

45-54 1601 25%

35-44 935 15%

65 or older 754 12%

25-34 668 11%

Under 25 514 8%


ForeSee Results, Inc. Confidential 34


35/40


1 5 2 4 8889 6 3

N %

6,268 100%

Caucasian or White 4710 75%

African-American or Black 487 8%

Hispanic or Latino 460 7%


Asian or Pacific Islander 267 4%

Other, please specify 132 2%

American Indian or Alaskan 74 1%

American Cancer Society

Average Satisfaction Scores by

How would you describe yourself?

Sep 01, 2011 - Feb 29, 2012

Cancer.org Visitors

ForeSee Results, Inc. Confidential 35 Segment C


36/40

Cancer.org Experience Score

Jan Feb Mar April May June July Aug Sept

FY11 82 82 82 83 82 82 81 82 82

FY12 82 81

n=982 n=925

Ease to Accomplish (top 3 box)Jan Feb Mar April May June July August Sept

FY11 71 71 71 73 72 73 71 70 72

FY12 72 69

n=961 n=907

Donation Experience (top three box)


FY11 84 84 83 86 84 86 64 86 84

FY12 74 93

n=48 n=69

Buzz (high/medium)


FY11 3400 3400 3100 2100 2100 1800

FY12 2100 2100


FY11

FY12

RFL Experience Score


73 73n=281 n=416

Ease to Accomplish


62 58

n=275 n=409


37/40

Oct Nov Dec

82 82 82

Oct Nov Dec

73 71 71

Oct Nov Dec

87 66 81

Oct Nov Dec

3500 1600 1300

Oct Nov Dec

Oct Nov Dec

Oct Nov Dec


38/40

Buzz (high/medium)

Jan Feb Mar April May June July Aug

FY11 3400 3400 3100 2100 2100

FY12 2100 2100

Sentiment

Month Positive NegativeApril FY11 2900 590

May FY11 3000 570

June FY11 2200 960

July FY11 1600 550

August FY11 1700 490

September FY1 1400 530

October FY11 2300 1300

November FY11 1100 500

December FY11 840 500

January FY12 1600 590

Feburary FY12 1500 540


39/40

Sept Oct Nov Dec

1800 3500 1600 1300


40/40

Search completion funnel

Newsletter sign-up conversions

Metrics of top cancer pages

social analytics template (june 2012)

Documents