social analytics template (june 2012)

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    METRIC DEFINITION SOURCE

    Slide # 3 & # 4

    Unique Site Visitors Google Analytics

    Total Site Visits Google Analytics

    Total Revenue SiebelTotal Gifts Siebel

    Average Gift Siebel

    # Donors Siebel

    Bounce Rate Google Analytics

    Donation Conversion Siebel

    E-Revenue Funnel Abandonment Google Analytics

    Site Satisfaction ForeSee

    Pages Viewed Per Visit Google Analytics

    Time Spent Google Analytics

    Percentage New Visitors Google Analytics

    % Change YOY

    Performance Score

    Slide # 5

    They came from: Search GA

      Top 5 Search sites: Google GA

      Top 5 Search sites: Bing GA  Top 5 Search sites: Yahoo GA

      Top 5 Search sites: Search GA

      Top 5 Search sites: AOL GA

    They came from: Referring Sites GA

      Top 5 Referring sites: Nlm.nih.gov GA

      Top 5 Referring sites: Main.acsevents.org GA

      Top 5 Referring sites: Google.com GA

      Top 5 Referring sites: Vsearch.nlm.nih.gov GA  Top 5 Referring sites: Facebook.com GA

    They came from: Direct Traffic GA

    Top Organic Search Keywords driving traffic GA

    Paid Search numbers GA

    Organic Search numbers GA

    Slide # 6 (Top 10 Keywords)

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    ACS Brand Campaign

    ACS Cancer Campaign

    ACS Donation Campaign

    Slide # 7

    Where they go on the site: Views GA

    Where they go on the site: Bounce Rate GAWhere they go when they leave? Alexa

    Slide # 8

    Facebook: Unique Page Views Facebook Insights

    Facebook: Page Views Facebook Insights

    Facebook: Likes Facebook Insights

    Twitter: Followers TweetStats/Twitter  

    Twitter: Tweets TweetStats/Twitter  

    Twitter: Retweets TweetStats/Twitter  

    You Tube: Views You Tube Insights

    You Tube: Subscriptions You Tube Insights

    Eblog: Mentions Radian6

    % Change YOY

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    SOURCE CONTACT FREQUENCY

    CALCULATED

    FIELD? (Y/N) CALCULATION FORMAT

    Alex Negash Monthly Number  

    Alex Negash Monthly Number  

    Alex Negash CurrencyAlex Negash Number  

    Alex Negash Y Total Revenue/Total Gifts Currency

    Alex Negash Number  

    Alex Negash Y Percentage

    Alex Negash Y Percentage

    Alex Negash

    Alex Negash Number  

    Alex Negash Number  

    Alex Negash Minutes?

    Alex Negash Y

    # New Visitors/ Unique Site

    Visitors Percentage

    Y

    (Current Month Value -

    Previous Month

    Value)/Previous Month

    Value Percentage

     Number 

    Alex Negash Number  

    Alex Negash Percentage

    Alex Negash PercentageAlex Negash Percentage

    Alex Negash Percentage

    Alex Negash Percentage

    Alex Negash Number  

    Alex Negash Percentage

    Alex Negash Percentage

    Alex Negash Percentage

    Alex Negash PercentageAlex Negash Percentage

    Alex Negash Percentage

    Alex Negash Number  

    Alex Negash Number  

    Alex Negash Number  

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     Number 

     Number 

     Number 

    Alex Number

    Alex PercentageLiz Percentage

    Y

    (Current Month Value -

    Previous Month

    Value)/Previous Month

    Value Percentage

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    NOTES

     Need to provide the Unit

     Not applicable for all metrics

    Are these the same from month

    to month?

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    Metric Year Sep Oct Nov Dec Jan

    Total Revenue

    FY12

    FY11 $967,722 $1,020,236 $1,260,155 $5,130,067 $1,024,142

    FY10 $912,611 $1,044,846 $1,123,317 $4,279,407 $993,765

    % change Y-o-Y 6.0388271 -2.35537 12.181601 19.877988 3.056759

    1 0.6 1 1 0.6Total Gifts

    FY12

    FY11 14725 15102 16078 43188 15326

    FY10 13455 15210 15717 39123 16159

    % change Y-o-Y 9.4388703 -0.71006 2.296876 10.390307 -5.15502

    0.5 0.3 0.3 0.5 0.1

    Number of Donors

    FY12

    (not updated) FY11 16,654 14,999 14,597 15,650 14,999

    FY10 13,863 13,019 11,696 15,650 13,019

    Average Gift

    FY12

    FY11 $65.72 $67.56 $78.38 $114.91 $66.82

    FY10 $67.83 $68.69 $71.47 $109.38 $61.50

    % change Y-o-Y -3.1112186 -1.64507 9.6683923 5.0557689 8.650407

    0.3 0.3 0.5 0.5 0.5

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    Feb Mar Apr May Jun Jul Aug

    $911,739 $1,121,381 $1,158,915 $1,099,270 $960,001 $933,107 $972,338

    $846,997 $951,004 $1,020,911 $889,873 $917,837 $822,857 $884,475

    7.643711 17.91549 13.517731 23.531111 4.593799185 13.398438 9.9338998

    1 1 1 1 0.6 1 1

    14001 17654 16999 17097 14508 14040 14589

    13869 14863 15019 14196 13920 12840 13171

    0.951763 18.77817 13.183301 20.435334 4.224137931 9.3457944 10.766077

    0.3 0.5 0.5 0.5 0.3 0.5 0.5

    13,097 17,654 16,999 17,097 14,260 13,827

    10,196 14,863 15,019 14,196 13,603 12,526

    $65.12 $63.52 $68.18 $64.39 $66.17 $66.46 $66.65

    $61.07 $63.98 $67.97 $62.68 $65.94 $64.09 $67.15

    6.631734 -0.71897 0.3089598 2.7281429 0.354679118 3.7062641 -0.74654

    0.5 0.3 0.3 0.3 0.3 0.3 0.3

    Total Revenue FY12 sept to feb $9,765,451

    FY11 sept to feb $10,162,860% change -3.91

    Total Gifts FY12 sept to feb 113,565

    FY11 sept to feb 120,153

    % change -5.48

    Av gift FY12 sept to feb $78.12

    FY11 sept to feb $75.65

    % change 3.26

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    Sept Oct2 Nov2 Dec2 Jan2 Feb2

    $1,017,086 $1,139,312 $1,195,872 $4,407,372 $987,272 $1,018,538

    $964,517 $1,031,835 $1,278,481 $4,910,112 $1,045,606 $932,309

    5.4502235 10.416073 -6.461447 -10.238874 -5.578988 9.248969

    1 1 0.2 0.2 0.2 1

    14,972 16,261 14,913 36,529 15,345 15,545

    14705 15553 16430 43103 15985 14377

    1.8157089 4.5521764 -9.23311 -15.251839 -4.003754 8.1240871

    0.3 0.3 0.1 0.1 0.3 0.5

    14,411 15,776 14,563 34,684 14,975 15,117

    14,332 15,098 15,973 40,308 15,463 13,931

    0.551214 4.490661 -8.827396 -13.952565 -3.155921 8.513387

    0.3 0.3 0.1 0.1 0.3 0.5

    $67.93 $70.06 $80.19 $120.65 $64.34 $65.52

    $65.59 $66.34 $77.81 $113.92 $65.41 $64.85

    3.5696992 5.608584 3.0536063 5.9151313 -1.640933 1.040362

    0.3 0.5 0.3 0.5 0.3 0.3

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    Metric Year Sep Oct Nov Dec Jan

    Unique Site Visitors

    FY12 1953160 2393555 2232405 1959550 2385243

    FY11 1542988 1557194 1394363 1231473 1397946

    FY10 1608036 1964682 1876838 1875396 1818633

    % change Y-o-Y 27 54 60 59 71

    0.5 0.5 0.5 0.5 0.5Total Site Visits

    FY12 2418598 2979456 2764909 2389911 2909122

    FY11 1831897 1897315 1699946 1472722 1673585

    FY10 1987059 2459968 2250728 2162208 2194553

    32 57 63 62 74

    0.5 0.5 0.5 0.5 0.5

    Bounce Rate

    FY12 62.78% 62.99% 62.88% 61.17% 62.14%

    FY11 58.02% 54.03% 55.87% 54.74% 55.70%

    FY10 61.29% 61.03% 64.19% 67.24% 63.41%

    8 17 13 12 12

    0.6 0.2 0.2 0.2 0.2

    Page Views FY12 2.69 2.65 2.58 2.60 2.56

    FY11 3.17 3.39 3.32 3.4 3.27

    FY10 2.84 2.86 2.62 2.34 2.72

    Time spent on site

    FY12 0:02:17 0:02:13 0:02:15 0:02:10 0:02:08

    FY11 0:02:27 0:02:50 0:02:56 0:02:48 0:02:45

    FY10 0:04:04 0:03:32 0:03:34 0:03:16 0:03:43

    Percentage New Visitors

    FY12 76.35% 75.54% 75.16% 75.89% 76.23%FY11 79.78% 76.41% 75.69% 76.79% 77.08%

    FY10 72.87% 71.71% 75.31% 78.58% 74.71%

    Site Satisfaction

    FY12 82 82 82 82 82

    FY11 82 82 82 82 82

    FY10 82 82 82 83

    1 1 1 1 1

    Performance Score 4.40 3.40 4.00 4.20 3.40

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    Feb Mar Apr May Jun Jul Aug

    2721162

    1409399 1747533 1633224 1680419 1577813 1492394 1614500

    1879166 2148676 1943533 1826562 1522776 1182568 1185481

    93 -100 -100 -100 -100 -100 -100

    0.5 0.1 0.1 0.1 0.1 0.1 0.1

    3250625

    1693588 2116211 1978970 2015405 1888670 1786878 2017963

    2284997 2634024 2369826 2211575 1829419 1438700 1436764

    92 -100 -100 -100 -100 -100 -100

    0.5 0.1 0.1 0.1 0.1 0.1 0.1

    64.94%

    55.62% 56.31% 56.53% 58.35% 59.49% 60.32% 62.24%

    62.68% 62.39% 62.46% 63.74% 64.34% 55.47% 55.86%

    17 -100 -100 -100 -100 -100 -100

    0.2 1 1 1 1 1 1

    2.55

    3.25 3.18 3.12 2.99 2.94 2.93 2.73

    2.75 2.73 2.71 2.64 2.61 3.47 3.38

    0:02:10

    0:02:48 0:02:45 0:02:42 0:02:34 0:02:30 0:02:39 0:02:20

    0:03:24 0:03:22 0:03:43 0:03:15 0:03:45 0:02:44 0:02:39

    77.15%76.25% 75.65% 75.02% 75.91% 75.79% 83.06% 76.17%

    73.42% 72.67% 72.63% 72.92% 73.06% 80.97% 78.34%

    81

    82 82 83 82 82 81 82

    83 82 83 83 83 81 81

    1 1 1 1 1 1 1

    4.00 4.00 4.00 4.00 3.40 4.00 4.00

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    Total Sept to Feb

    13645075

    8533363

    59.90

    16712621

    10269053

    62.75

    62.91%

    55.68%

    12.98

    2.6

    3.3

    -21.21

    76.0876.93

    -1.10

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    Metric Year Sep

    Search

    FY12 1850345

    FY11 1142829

    FY10 1414773

    Referring

    FY12 281809FY11 279318

    FY10 303059

    Direct Traffic

    FY12 285420

    FY11 407508

    FY10 265698

    Search Percent Change (don’t change formulas or enter data,

    should calculate!)   62%

    Referring Percent Change 1%

    Direct Percent Change -30%

    Top 5 Search sites

    FY12 google 86.77

    (add aditional sites as needed) Bing 5.1

    yahoo 4.76

    search 1.48

    AOL 0.99

    Ask

    FY11 google 84.77%

    (add aditional sites as needed) Bing 4.81%

    yahoo 5.05%

    search 1.54%AOL 3.03%

    FY10 google 74.50%

    (add aditional sites as needed) bing 6.12%

    yahoo 12.05%

    search 4.81%

    AOL 1.92%

    Top 5 Referring sites

    FY12 nlm.nih.gov 8.47%

    (add aditional sites as needed) main.acsevents.org

    google.com 3.67%

    vsearch.nlm.nih.gov 4.25%en.wikipedia.org 3.14%

    acs.p.delivery.net

    csn.cancer.org

    a676.g.akamaitech.net

    facebook.com

    reddit.com 5.43%

    theoatmeal.com

    cancer.org

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    m.cancer.org

    relayforlife.org

    FY11 nlm.nih.gov 10.26%

    (add aditional sites as needed) main.acsevents.org 4.97%

    google.com

    vsearch.nlm.nih.gov 4.33%

    en.wikipedia.org 3.14%acs.p.delivery.net 2.32%

    csn.cancer.org

    a676.g.akamaitech.net

    facebook.com

    FY10 nlm.nih.gov 17.14%

    (add aditional sites as needed) main.acsevents.org 4.97%

    google.com

    vsearch.nlm.nih.gov 3.72%

    en.wikipedia.org 1.86%

    csn.cancer.org

    relayforlife.org

    acs.p.delivery.net

    noah-health.org 2.15%

    nfl.com

    legacy.com

    Paid Search Traffic

    FY12 163810

    FY11 61415

    FY10 27376

    Paid Search % Change 166.73%

    Organic Search TrafficFY12 1686535

    FY11 1081414

    FY10 1387397

    Organic Search % Change 55.96%

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    Oct Nov Dec Jan Feb Mar Apr

    2257854 2145963 1843105 2258471 2377749

    1319325 1171732 983792 1151282 1172662 1481478 1409509

    1730429 1557355 1354352 1630395 1711002 1979791 1777339

    376698 264712 211950 279834 336638293826 261033 237213 258508 265071 326278 288332

    386511 299026 245216 294405 294403 329365 290470

    343055 351502 325805 368610 534453

    281447 265073 249529 260897 252796 304950 278532

    330351 381109 554420 266027 277150 322889 300027

    71% 83% 87% 96% 103% 0% 0%

    28% 1% -11% 8% 27% 0% 0%

    22% 33% 31% 41% 111% 0% 0%

    86.81 87.9 87.9 87.48 87.18

    5.11 4.57 4.47 4.76 5.2

    4.62 4.12 4.27 4.37 4.49

    1.46 1.46 1.46 1.52

    0.88

    1.02 1.02 0.95 0.93 0.88

    85.06% 85.64% 85.20% 84.44% 85.07% 85.10% 86.10%

    5.23% 5.25% 5.27% 6.02% 6.13% 6.06% 5.69%

    5.50% 5.59% 5.87% 6.18% 5.73% 5.71% 5.28%

    1.67% 1.45% 1.47% 1.25% 1.07% 1.07% 1.04%1.72% 1.30% 1.43% 1.36% 1.23% 1.27% 1.15%

    75.40% 76.15% 77.62% 79.14% 79.84% 79.71% 79.87%

    6.27% 6.05% 4.93% 5.47% 5.38% 5.62% 6.27%

    11.17% 10.12% 9.30% 9.51% 8.91% 8.67% 7.71%

    4.62% 5.23% 5.74% 3.58% 3.73% 3.88% 4.09%

    1.97% 1.74% 1.60% 1.51% 1.34% 1.33% 1.27%

    7.23% 9.50% 9.72% 8.23% 7.09%

    3.02%

    3.47% 4.63% 4.56% 4.17% 3.77%3.05% 2.82%

    2.65% 3.03% 2.90%

    3.11% 3.40% 2.85% 3.25%

    13.65%

    3.49%

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    2.93% 2.61%

    3.20%

    10.04% 10.85% 9.34% 9.67% 9.03% 8.50% 8.55%

    5.28% 3.54% 5.99% 7.49% 8.57%

    3.06% 3.44% 3.85% 3.98%

    4.21% 4.57% 4.25% 4.55% 4.42% 4.10% 4.19%

    2.87% 3.15% 2.95% 3.30% 2.78%7.74%

    2.21% 2.43% 2.43% 2.57% 2.58%

    2.91%

    14.89% 17.45% 16.54% 15.52% 15.53% 14.38% 14.27%

    4.96% 3.05% 3.73% 4.49% 5.83%

    2.16% 2.79% 3.23%

    3.21% 3.53% 3.38% 3.26% 3.46% 3.50% 3.65%

    2.43% 3.15% 3.03% 2.88% 2.60% 2.72% 3.31%

    2.09% 2.39%

    4.75%

    2.20%

    2.26%

    2.02%

    151895 132387 162853 141864 134534

    38429 84795 88002 87733 85007 91786 92392

    29532 28011 23890 90150 101874 121635 112584

    295.26% 56.13% 85.06% 61.70% 58.26% -100.00% -100.00%

    2105959 2013576 1680252 2116607 2243215

    1280896 1086937 895790 1063549 1087655 1389692 1317117

    1700897 1529344 1330462 1540245 1609128 1858156 1664755

    64.41% 85.25% 87.57% 99.01% 106.24% -100.00% -100.00%

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    May Jun Jul Aug

    1441918 1378657 1311616 1526552

    1651193 1385379 954455 966318

    293172 267179 220143 241434

    280883 231039 232112 236089

    277086 239032 252860 248715

    277915 211611 250001 228796

    0% 0% 0% 0%

    0% 0% 0% 0%

    0% 0% 0% 0%

    86.38% 85.44% 86.36% 86.38%

    5.52% 5.59% 5.12% 5.19%

    5.10% 5.55% 5.02% 4.89%

    1.18% 1.49% 1.52% 1.56%1.12% 1.15% 1.16% 1.11%

    79.43% 78.45% 82.10% 83.35%

    6.41% 6.66% 6.63% 6.33%

    7.99% 8.50% 6.70% 6.28%

    4.12% 4.17% 1.52% 1.51%

    1.28% 1.41% 2.14% 1.68%

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    8.18% 8.31% 9.08% 0.087

    7.03% 5.18%

    4.50% 4.94% 5.11% 0.0452

    4.02% 4.01% 4.63% 0.0439

    2.74% 0.0256

    2.87% 3.10% 0.0298

    2.54%

    14.21% 14.53% 12.98% 11.27%

    5.04% 4.16% 3.11% 3.27%

    2.75%

    3.42% 3.60% 3.85% 4.40%

    3.14% 3.17% 3.27% 3.30%

    2.19% 2.46% 2.45%

    84248 85282 97268 92239

    111092 84802 87950 80519

    -100.00% -100.00% -100.00% -100.00%

    1357670 1293375 1214348 1434313

    1540101 1300577 866505 885799

    -100.00% -100.00% -100.00% -100.00%

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    american cancer society 18634 colon cancer symptoms

    cancer org 2200 lung cancer symptoms

    american cancer society 1936 breast cancer symptoms

    american society cancer 1177 Symptoms of Lung Cancer

    www cancer org 803 Symptoms of Colon Cancer

    American Cancer 792 Symptoms of Breast CancerCancer Association 783 breast cancer statistics

    Cancer Society 667 prostate cancer treatment

    american cancer institute 364 signs of breast cancer

    the american cancer society 318 breast cancer symptoms

    ACS Brand Campaign Top 10 Keywords - February 2012 ACS Cancer Campaign Top 10 Ke

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    2,875 cancer donations

    2,841 cancer donation

    2,275 cancer charity

    1,509 cancer gifts

    1,461 donations breast cancer

    1,087 cancer foundations1,037 lung cancer donations

    889 cancer fund

    766 breast cancer society donations

    745 breast cancer donation

    words - February 2012 ACS Donation Campaign Top 10 Keywor

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    235

    212

    142

    126

    114

    102100

    99

    88

    70

    ds - February 2012

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    American cancer society

    Year Sep Oct Nov Dec

    FY12

    FY11 8765 4532 5642 3274

    Stomach cancer symptomsYear Sep Oct Nov Dec

    FY12

    FY11 3242 4532 5642 3274

    Symptoms of colon cancer

    Year Sep Oct Nov Dec

    FY12

    FY11 3264 4532 5642 3274

    ACS Overall Top 3 Keywords

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    Jan Feb Mar Apr May Jun Jul

    10111 8274 9231 9999 9123 10709

    Jan Feb Mar Apr May Jun Jul

    4378 5612 2387 4587 2138 3862

    Jan Feb Mar Apr May Jun Jul

    1090 8274 3274 8723 2631 2962

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    Aug

    Aug

    Aug

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    Metric Sep Oct Nov Dec

    FY12

    Top 10 Pageviews

    Info and Resources Page

    Get involved Donate

    Search Results

    Not SetDetailed Guide (cancer types)

    Learn about Cancer

    Event Search

    Resource Search

    Employment Opportunities

    Do I have Testicular Cancer?

    Signs and Symptoms of Cancer

    Breast Cancer

    In Your Area

    Opt Out Short Form

    Overview Guide

    Donate Online Now

    Great American Smokeout

    Untitled

    Making Strides Against Breast Cancer

    Cancer Facts & Figures Main

    FY11

     top 10 (page Views)

    Info and Resources Page 73850 797367 671712 667041

    Get involved Donate 585950Search Results 287658 296080 249816 195684

    Not Set 227232 222127 191085 127901

    Detailed Guide (cancer types) 139530 154563 145449 121848

    Learn about Cancer 101962 128110 113183 87417

    Resource Search 90917 106277 66946 56532

    Employment Opportunities

    Do I have Testicular Cancer? 47321

    Breast Cancer

    In Your Area 60358

    Opt Out Short Form 93832

    Overview Guide 55771 47168Donate Online Now 265311 320319 671712

    Great American Smokeout 80120

    Untitled 69869 53551

    Making Strides Against Breast Cancer 106277

    Cancer Facts & Figures Main 73850

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    Where they go

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    Jan Feb Mar Apr May Jun Jul

    672575 683250 776106 675089 619571 553492 478589

    296341 277054 333755 333382 316215 266389 256936248023 257238 300049 273884 248591 223425 201963

    157125 166123 200064 179472 188529 192679 190351

    127488 121118 147857 132952 129662 118626 114977

    102253 102887 123668 105089 96686 80525 68804

    76344 69831 89319 78299 74893 74956 68185

    64245 58874 71877 63176 65461 61823 61947

    62837 57896 63004 63232 54145 59054

    47872

    66133

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    Aug

    What they do

    Google --> Pages---->Sort by page title

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    Metric Year Sep Oct Nov Dec Jan Feb Mar Apr M

    Facebook Logged-in Page Views Unique Users

    FY12 9545 21579 10295 6648 13016 10672 11092 8094

    FY11 7664 8461 6093 6228 7674 6679 12097 9971

    FY10 7282 9061

    Facebook Logged-in Page Views Total Count

    FY12 16639 44100 19030 11834 30107 20569 16948 12270

    FY11 17083 18137 12678 12678 15612 13057 27782 23437

    FY10 22357 26577 Facebook New Likes

    FY12 5791 6292 4411 3117 7577 13523 16145 10669

    FY11 4047 6867 6426 2438 5308 3258 5,027 5,490

    FY10 3,752 3,772

    Twitter New Followers

    FY12 12136 11065 10589 8675 8437 10974 7456 6188

    FY11 8740 7251 5693 6166 8191 9833 12,904 10,751

    FY10 7,592 7,422

    Tweets

    FY12 30 41 30 92 29 14 16 22

    FY11 58 77 53 33 48 28 33 40

    FY10 20 35

    Retweets

    FY12 416 706 681 1345 685 369 365 854

    FY11 380 793 1028 297 808 732 550 588

    FY10 147 400

    YouTube Views

    FY12 135408 600523 120342 108087 172061 215942 217968 436347

    FY11 23711 16960 14360 11370 13065 44149 1083507 177511

    FY10 21214 14860

    YouTube New Subscriptions

    FY12 120 128 98 52 84 38 117 90

    FY11 57 85 32 60 51 76 1002 149

    FY10 123 168

    Blog Mentions

    FY12 6109 6843 3821 3023 3537 2880 3303 3991

    FY11 9118 13646 11687 13930 17514 16614 17874 25667

    FY10 9954 8553

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    N %

    5,944 100%

    Friend or family member of

    someone who has cancer 1194 20%

    Donor to the American

    Cancer Society 684 12%

    Someone whose cancer is

    newly diagnosed 631 11%

    Health Care

    Professional/Researcher 588 10%

    Someone who is in

    treatment/s for cancer 477 8%

    General health information

    seeker 471 8%

    Student 440 7%

    Person who is interested in

    cancer prevention 359 6%

    Other, please specify 269 5%

    Caregiver to someone with

    cancer 259 4%

    Someone who hascompleted cancer

    treatment/s 218 4%

    Event participant (e.g., for

    Relay For Life, Making

    Strides Against Breast

    Cancer) 147 2%

    Volunteer for the American

    Cancer Society 142 2%

    Journalist or media

    representative 37 1%

    Visiting to purchase America 28 0%

    My prim

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    2 1 3

    N %6,216 100%

    Female 4649 75%

    Male 1446 23%

    Prefer not to answer  121 2%

    American Cancer Society

    Average Satisfaction Scores by

    What is your gender?

    Sep 01, 2011 - Feb 29, 2012

    Cancer.org Visitors

    ForeSee Results, Inc. Confidential 33 Segment Comparisio

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    N %

    6,308 100%

    55-64 1680 27%

    45-54 1601 25%

    35-44 935 15%

    65 or older 754 12%

    25-34 668 11%

    Under 25 514 8%

    Prefer not to answer  156 2%

    ForeSee Results, Inc. Confidential 34

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    1 5 2 4 8889 6 3

    N %

    6,268 100%

    Caucasian or White 4710 75%

     African-American or Black 487 8%

    Hispanic or Latino 460 7%

    Prefer not to answer 273 4%

     Asian or Pacific Islander 267 4%

    Other, please specify 132 2%

     American Indian or Alaskan 74 1%

    American Cancer Society

    Average Satisfaction Scores by

    How would you describe yourself?

    Sep 01, 2011 - Feb 29, 2012

    Cancer.org Visitors

    ForeSee Results, Inc. Confidential 35 Segment C

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    Cancer.org Experience Score

    Jan Feb Mar April May June July Aug Sept

    FY11 82 82 82 83 82 82 81 82 82

    FY12 82 81

    n=982 n=925

    Ease to Accomplish (top 3 box)Jan Feb Mar April May June July August Sept

    FY11 71 71 71 73 72 73 71 70 72

    FY12 72 69

    n=961 n=907

    Donation Experience (top three box)

    Jan Feb Mar April May June July Aug Sept

    FY11 84 84 83 86 84 86 64 86 84

    FY12 74 93

    n=48 n=69

    Buzz (high/medium)

    Jan Feb Mar April May June July Aug Sept

    FY11 3400 3400 3100 2100 2100 1800

    FY12 2100 2100

    Jan Feb Mar April May June July Aug Sept

    FY11

    FY12

    RFL Experience Score

    Jan Feb Mar April May June July Aug Sept

    73 73n=281 n=416

    Ease to Accomplish

    Jan Feb Mar April May June July Aug Sept

    62 58

    n=275 n=409

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    Oct Nov Dec

    82 82 82

    Oct Nov Dec

    73 71 71

    Oct Nov Dec

    87 66 81

    Oct Nov Dec

    3500 1600 1300

    Oct Nov Dec

    Oct Nov Dec

    Oct Nov Dec

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    Buzz (high/medium)

    Jan Feb Mar April May June July Aug

    FY11 3400 3400 3100 2100 2100

    FY12 2100 2100

    Sentiment

    Month Positive NegativeApril FY11 2900 590

    May FY11 3000 570

    June FY11 2200 960

    July FY11 1600 550

    August FY11 1700 490

    September FY1 1400 530

    October FY11 2300 1300

    November FY11 1100 500

    December FY11 840 500

    January FY12 1600 590

    Feburary FY12 1500 540

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    Sept Oct Nov Dec

    1800 3500 1600 1300

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    Search completion funnel

    Newsletter sign-up conversions

    Metrics of top cancer pages