social ally media kit: why your business needs social media - agency vs in-house
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socialallysocial media & brand management
sales kit
Ally (al-ahy) Verb: to unite, relate or connect in a personal relationship
We’re your online Ally www.SocialAllyUSA.com
ABOUTNatalie Speers - Founder
Director of Communications
Account Managers
Graphic Designer
Branding Strategist &Creative Content Curator
When you hire Social Ally,you gain a team of experts!
Social Ally is a full-service, social media management & branding agency who prides itself on its core values of: persistence, honesty, humility, fearlessness & transparency. At the core of Social Ally is the founder, Natalie Speers, who has devoted the last 9 years to creating the thriving business it is today.
What sets Social Ally apart as a full branding agency is the unique combination of an extraordinary staff that were hired with the success of the company & all its parts as one cohesive collective! Each “Ally” uses their talents & passions to build your brand voice & presence that authentically represents the greatest expression of your passion & purpose. Integrating their expertise with our internal software, custom content, organic traffic & graphics, as well as, the latest trending strategies in relationship marketing, your brand awareness expands & your engagement heightens dramatically.
The
AdvantageAlly
Branding Graphics
NetworkingList BuildingIn�uencers
Content Engagement
AnalyticsKeywords
Your Brand. Your Graphics.
•Uniquely Created•Brand Consistency•Up-To-Date Trends
Your Ally targets relevant groups and communities.
Creates conversation within:•Linkedin Groups
•Google+ Communities•Facebook Groups
Your Allies help you maintain a professional
online presence.
•Unified Consistent Content•Watermarked Content
Your personal brand strategist creates your
social voice and presence.
•Share-Worthy Content•Fosters Online Dialogue
Your Ally targets niche audiences that are looking
for you.
•High Email Opt-In Ratio•100 Linkedin Inmails/Day
Your Ally collaborates with Social Influencers
•Tagging Relevant Brands•Creating Conversation with Like-Minded Professionals
Each client has access to their personal Social Ally Dashboard. At any given time, you are one click away from viewing up to one week of pre-scheduled content.
Your personal Ally provides you with monthly qualitative feedback. You can expect a thorough social report every 30 days highlighting your ROI and social
engagement, influence, interaction, demographics, clicks, etc.
Unlike traditional marketing, your social media is a timeless asset that your business can keep forever. 85% of Google Search Ranking is dependent upon your social media content. All organic content leads back to YOU!
Real-time data on every piece of content shared.
•Performance-Based Results•Demographic Data
•Optimal Posting Times
Your Ally targets relevant key-buying phrases.
•Extract Relevant Hashtags•Geo-targets Key Phrases
for Instant Interaction
Your Allies ensure that no one goes unheard.
•Connecting w/ Niche Audience•Building Rapport
•Customer Retention
the ally advantage
engagement
#Hashtag
#RapidResponse
#BeAYelper
#GiveThanks
#InMailMe
#PinWorthyCreate conversations on Pinterest;
get your audience engaged!
Timely response to inquiries left on social pages.
#BeSocial!Your Ally Retweets followers
when they mention your brand.
Your Ally thanks every individual for following your page.
Your Ally monitors and responds to popular review sites.
Engage professionals on Linkedin with your messages.
CASE STUDY #1
Google+Monthly New Followers 0
015
9,23969
13,109134
17,239274
20,766783
123,917Monthly Views
May ‘14 September ‘14 December ‘14 March ‘15 May ‘15 All-Time
All social outletsMonthly Social Interactions 0
000
53,00037,000549.7
15, 201
77,58243,998788.6
17,632
258,69448,470688.6925,794
775,18750,123792.4327,900
Monthly Social AudienceMonthly Social In�uenceMonthly Clicks (excludes Instagram & Linkedin)
May ‘14 September ‘14 December ‘14 March ‘15 May ‘15
PinterestFollowers 0
000
379864352
6,102
756558273
10,665
995826410
12,441
1,7491,008672
15,249
Daily ImpressionsDaily ViewersAverage Monthly Viewers
0 106 119 166 206Average Monthly Engaged
May ‘14 September ‘14 December ‘14 March ‘15 May ‘15
YouTubeMonthly Views 0
01,3102,145
2,9336,778
4,55911,601
7,45914,871Monthly Estimated Min. Watched
May ‘14 September ‘14 December ‘14 March ‘15 May ‘15
FacebookFans (unpaid) 0 932 2,951 4,001 5,920
May ‘14 September ‘14 December ‘14 March ‘15 May ‘15
InstagramFollowers 0
00
2,9921,590
42
3,4981,320
47
4,0031,757
46
4,4371,106
35
4,44420,801
669Monthly Likes ReceivedMonthly Comments Received
May ‘14 September ‘14 December ‘14 March ‘15 May ‘15 All-Time
TumblrNew Followers 0
03293
62148
40433
28632
1,1367,812Monthly Notes
May ‘14 September ‘14 December ‘14 March ‘15 May ‘15 All-Time
TwitterMonthly New Followers 0
00
68114,000
360
94105,000
609
125205,000
500
69107,000
255
4,0221,300,000
3,823Monthly Tweet ImpressionsMonthly Mentions
0 6,436 7,364 12,600 9,616 84,103Monthly Pro�le Visits
May ‘14 September ‘14 December ‘14 March ‘15 May ‘15 All-Time
0
500,000
1,000,000
Monthly Social Interactions
May ‘14 Sept ‘14 Dec ‘14 Mar ‘15 May ‘150
25,000
50,000
Monthly Social InfluenceMonthly Social Audience
May ‘14 Sept ‘14 Dec ‘14 Mar ‘15 May ‘15
These 11 month results are offered to provide a long-term overview of gradual,
ever-evolving growth American Green has had
since gaining us as their Ally. Proving we have not just
offered respect for their brand, but
retention as well.
CASE STUDY #2
Linkedin Instagram YouTubeViews
PinterestFollowers
Avg. Mo.Pin. Views
TwitterFollowers
TweetImpressions
TweetMentions
TumblrFollowers
582
5220
2381
674
1168
811
472
3275
990
980
1212
1114
32.4k
72.7k
54.2k
0
74
27
173
8465669
5922
5715
5125
19%increase
489%increase
6100
April
March
February
03/24/2015 8475 Ways to Start Building Strength - Mountainside Fitness3:45 pm
Organic847
Paid0
04/09/2015 1KReady for a Triathlon unlike any other? Message us to get 10% off!)Wanderlust Festival9:33 pm
Organic1,032
Paid0
02/09/2015 742Our dotFIT sampling was a success! Thanks to everyone who visited theclubs and tried our brand new line of nutritional products!8:00 pm
Organic742
Paid0
As Facebook has changed its algorithm prompting payment for boosted campaigns,
organic engagement is much less likely to occur, unless you have an Ally creating quality content
that encourages organic engagement.
Mountainside Fitness analytics are showing the short-term increase and progress your business can have in as little as 3-months.
These are organic, unpaid
Facebook Fanpage
interactions increasing
within a three month time
frame.}02/09/2015
03/24/2015
04/09/2015
CUSTOM CONTENTTying in each Ally’s expertise, we develop custom content and branding/marketing material that is specific to your unique identity. Our professional graphic designers conceive appealing graphics
that fuel emotion towards like-minded and interested consumers, whilst honing in to today’s
hottest trends. We specialize in social media banners, logo development and ready-to-post
graphics for expanded brand exposure.
in-house press
WomenAtTheTop
Find our Founder here!
Find our Allies showcasing
their talents here!
socialallysocial media & brand management
Spotlight commercial
M A G A Z I N E
Hand-selected and voted in as the youngest CEO and only millennial with the WATT organization. Natalie has
also been featured in commercials and radio/TV interviews showcasing her marketing expertise.
Your team of Allies is comprised of a published author, radio personalities, public speakers, comedians, leadership experts, fashion icons, and sale strategists.