social ally media kit: why your business needs social media - agency vs in-house

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socialally social media & brand management sales kit Ally (al-ahy) Verb: to unite, relate or connect in a personal relationship We’re your online Ally www.SocialAllyUSA.com

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Page 2: Social Ally Media Kit: Why Your Business NEEDS Social Media - Agency vs In-house

ABOUTNatalie Speers - Founder

Director of Communications

Account Managers

Graphic Designer

Branding Strategist &Creative Content Curator

When you hire Social Ally,you gain a team of experts!

Social Ally is a full-service, social media management & branding agency who prides itself on its core values of: persistence, honesty, humility, fearlessness & transparency. At the core of Social Ally is the founder, Natalie Speers, who has devoted the last 9 years to creating the thriving business it is today.

What sets Social Ally apart as a full branding agency is the unique combination of an extraordinary staff that were hired with the success of the company & all its parts as one cohesive collective! Each “Ally” uses their talents & passions to build your brand voice & presence that authentically represents the greatest expression of your passion & purpose. Integrating their expertise with our internal software, custom content, organic traffic & graphics, as well as, the latest trending strategies in relationship marketing, your brand awareness expands & your engagement heightens dramatically.

Page 3: Social Ally Media Kit: Why Your Business NEEDS Social Media - Agency vs In-house

The

AdvantageAlly

Branding Graphics

NetworkingList BuildingIn�uencers

Content Engagement

AnalyticsKeywords

Your Brand. Your Graphics.

•Uniquely Created•Brand Consistency•Up-To-Date Trends

Your Ally targets relevant groups and communities.

Creates conversation within:•Linkedin Groups

•Google+ Communities•Facebook Groups

Your Allies help you maintain a professional

online presence.

•Unified Consistent Content•Watermarked Content

Your personal brand strategist creates your

social voice and presence.

•Share-Worthy Content•Fosters Online Dialogue

Your Ally targets niche audiences that are looking

for you.

•High Email Opt-In Ratio•100 Linkedin Inmails/Day

Your Ally collaborates with Social Influencers

•Tagging Relevant Brands•Creating Conversation with Like-Minded Professionals

Each client has access to their personal Social Ally Dashboard. At any given time, you are one click away from viewing up to one week of pre-scheduled content.

Your personal Ally provides you with monthly qualitative feedback. You can expect a thorough social report every 30 days highlighting your ROI and social

engagement, influence, interaction, demographics, clicks, etc.

Unlike traditional marketing, your social media is a timeless asset that your business can keep forever. 85% of Google Search Ranking is dependent upon your social media content. All organic content leads back to YOU!

Real-time data on every piece of content shared.

•Performance-Based Results•Demographic Data

•Optimal Posting Times

Your Ally targets relevant key-buying phrases.

•Extract Relevant Hashtags•Geo-targets Key Phrases

for Instant Interaction

Your Allies ensure that no one goes unheard.

•Connecting w/ Niche Audience•Building Rapport

•Customer Retention

the ally advantage

Page 4: Social Ally Media Kit: Why Your Business NEEDS Social Media - Agency vs In-house

engagement

#Hashtag

#RapidResponse

#BeAYelper

#GiveThanks

#InMailMe

#PinWorthyCreate conversations on Pinterest;

get your audience engaged!

Timely response to inquiries left on social pages.

#BeSocial!Your Ally Retweets followers

when they mention your brand.

Your Ally thanks every individual for following your page.

Your Ally monitors and responds to popular review sites.

Engage professionals on Linkedin with your messages.

Page 5: Social Ally Media Kit: Why Your Business NEEDS Social Media - Agency vs In-house

CASE STUDY #1

Google+Monthly New Followers 0

015

9,23969

13,109134

17,239274

20,766783

123,917Monthly Views

May ‘14 September ‘14 December ‘14 March ‘15 May ‘15 All-Time

All social outletsMonthly Social Interactions 0

000

53,00037,000549.7

15, 201

77,58243,998788.6

17,632

258,69448,470688.6925,794

775,18750,123792.4327,900

Monthly Social AudienceMonthly Social In�uenceMonthly Clicks (excludes Instagram & Linkedin)

May ‘14 September ‘14 December ‘14 March ‘15 May ‘15

PinterestFollowers 0

000

379864352

6,102

756558273

10,665

995826410

12,441

1,7491,008672

15,249

Daily ImpressionsDaily ViewersAverage Monthly Viewers

0 106 119 166 206Average Monthly Engaged

May ‘14 September ‘14 December ‘14 March ‘15 May ‘15

YouTubeMonthly Views 0

01,3102,145

2,9336,778

4,55911,601

7,45914,871Monthly Estimated Min. Watched

May ‘14 September ‘14 December ‘14 March ‘15 May ‘15

FacebookFans (unpaid) 0 932 2,951 4,001 5,920

May ‘14 September ‘14 December ‘14 March ‘15 May ‘15

InstagramFollowers 0

00

2,9921,590

42

3,4981,320

47

4,0031,757

46

4,4371,106

35

4,44420,801

669Monthly Likes ReceivedMonthly Comments Received

May ‘14 September ‘14 December ‘14 March ‘15 May ‘15 All-Time

TumblrNew Followers 0

03293

62148

40433

28632

1,1367,812Monthly Notes

May ‘14 September ‘14 December ‘14 March ‘15 May ‘15 All-Time

TwitterMonthly New Followers 0

00

68114,000

360

94105,000

609

125205,000

500

69107,000

255

4,0221,300,000

3,823Monthly Tweet ImpressionsMonthly Mentions

0 6,436 7,364 12,600 9,616 84,103Monthly Pro�le Visits

May ‘14 September ‘14 December ‘14 March ‘15 May ‘15 All-Time

0

500,000

1,000,000

Monthly Social Interactions

May ‘14 Sept ‘14 Dec ‘14 Mar ‘15 May ‘150

25,000

50,000

Monthly Social InfluenceMonthly Social Audience

May ‘14 Sept ‘14 Dec ‘14 Mar ‘15 May ‘15

These 11 month results are offered to provide a long-term overview of gradual,

ever-evolving growth American Green has had

since gaining us as their Ally. Proving we have not just

offered respect for their brand, but

retention as well.

Page 6: Social Ally Media Kit: Why Your Business NEEDS Social Media - Agency vs In-house

CASE STUDY #2

Linkedin Instagram YouTubeViews

PinterestFollowers

Avg. Mo.Pin. Views

TwitterFollowers

TweetImpressions

TweetMentions

TumblrFollowers

582

5220

2381

674

1168

811

472

3275

990

980

1212

1114

32.4k

72.7k

54.2k

0

74

27

173

8465669

5922

5715

5125

19%increase

489%increase

6100

April

March

February

03/24/2015 8475 Ways to Start Building Strength - Mountainside Fitness3:45 pm

Organic847

Paid0

04/09/2015 1KReady for a Triathlon unlike any other? Message us to get 10% off!)Wanderlust Festival9:33 pm

Organic1,032

Paid0

02/09/2015 742Our dotFIT sampling was a success! Thanks to everyone who visited theclubs and tried our brand new line of nutritional products!8:00 pm

Organic742

Paid0

As Facebook has changed its algorithm prompting payment for boosted campaigns,

organic engagement is much less likely to occur, unless you have an Ally creating quality content

that encourages organic engagement.

Mountainside Fitness analytics are showing the short-term increase and progress your business can have in as little as 3-months.

These are organic, unpaid

Facebook Fanpage

interactions increasing

within a three month time

frame.}02/09/2015

03/24/2015

04/09/2015

Page 7: Social Ally Media Kit: Why Your Business NEEDS Social Media - Agency vs In-house

CUSTOM CONTENTTying in each Ally’s expertise, we develop custom content and branding/marketing material that is specific to your unique identity. Our professional graphic designers conceive appealing graphics

that fuel emotion towards like-minded and interested consumers, whilst honing in to today’s

hottest trends. We specialize in social media banners, logo development and ready-to-post

graphics for expanded brand exposure.

Page 8: Social Ally Media Kit: Why Your Business NEEDS Social Media - Agency vs In-house

in-house press

WomenAtTheTop

Find our Founder here!

Find our Allies showcasing

their talents here!

socialallysocial media & brand management

Spotlight commercial

M A G A Z I N E

Hand-selected and voted in as the youngest CEO and only millennial with the WATT organization. Natalie has

also been featured in commercials and radio/TV interviews showcasing her marketing expertise.

Your team of Allies is comprised of a published author, radio personalities, public speakers, comedians, leadership experts, fashion icons, and sale strategists.