sociagility top 50: the social media performance of the world’s most valuable brands

8/2/2019 Sociagility Top 50: The social media performance of the world’s most valuable brands

http://slidepdf.com/reader/full/sociagility-top-50-the-social-media-performance-of-the-worlds-most-valuable 1/12

Tnl7ttt+ribcodcjcxs+biezNeocj7mnjjiFribcodcjcxs+biezXtcxxn|7Fribcodcjcxsz88-6#<64?321432

Xiv >6Xmn ribcoj enhco vn|ai|eokbn ia xmn ti|jh–r eirx qoj~oljn l|okhr



£<6??Ribcodcjc xsJxh Tnl7ttt+ribcodc jc xs+biezNeocj7mnjjiFribcodcjcxs +biezXtcxxn|7 Fribcodcjc xsz88-6#<64?321432 Vodn 2


Ckx|ih~bxcik

XmnRibcodcjcxsXiv>6okojsrnrxmnribcojl|okhqoj~niaxmnti|jh–rjnohckdl|okhrokhxmnbievnxcxcqnckaj~nkbnrxmox

hnxn|ecknxmnc|ribcojenhcovn|ai|eokbn+

Xmn|nvi|xjii`rox>6iaxmnti|jh–reirxqoj~oljnl|okhr*

h|otkn~ojjsa|iextitnjj%`kitkckhnvnkhnkxrx~hcnr*

Ecjjto|hL|itk–rL|okhWokhCkxn|l|okh–rL|okhQoj~n*okh

b|noxnro|nqcrnh”xiv>6–|ok`ckdobbi|hckdxixmnc|ribcojenhco

vn|ai|eokbn+XmcrcrhnacknhlsxmnV\CKXCkhn}ℬribcoj

vn|ai|eokbnrbi|n‒o`nsbieviknkxiaRibcodcjcxs–r

v|iv|cnxo|senxmihijids+Rnvo|oxnxnrxrrmitorcdkcacbokx

bi||njoxciklnxtnnkxmnV\CKXCkhn}ℬokhl|okhqoj~ntcxmo

3>‒33vn|bnkxhnd|nniabikachnkbn+

Xmcrr~eeo|sbikxockrxmnmcdmjcdmxra|ieoei|nhnxocjnh

<2%vodn|nvi|xxmoxckbj~hnr|ok`ckdrai|hcaan|nkxribcojl|okh

oxx|cl~xnrokhbmokknjr*ortnjjorohhcxcikojckrcdmxokhokojsrcr+

Xmna~jjRibcodcjcxsXiv>6|nvi|xcroqocjoljnik|n~nrxls

qcrcxckdttt+ribcodcjcxs+bie)xiv>6i|lsneocjckd

v|ckxFribcodcjcxs+bie+



£<6??Ribcodcjc xsJxh Tnl7ttt+ribcodc jc xs+biezNeocj7mnjjiFribcodcjcxs +biezXtcxxn|7 Fribcodcjc xsz88-6#<64?321432 Vodn8


Oli~xxmnRibcodcjcxsXiv>6|nvi|x

XmnRibcodcjcxsXiv>6crxmnikjs|ok`ckdxmoxbi||njoxnrhc|nbxjsxi|nbidkcrnhl|okhqoj~nnrxceoxnr*ckbj~hckdEcjjto|hL|itk–r

L|okhWokhCkxn|l|okh–rL|okhQoj~n+^rckdRibcodcjcxs–rV\CKXℬ

enor~|nenkxrsrxne*cxbievo|nrl|okhrikacqn`ns

hcenkrcikri|”oxx|cl~xnr–iaribcojenhcovn|ai|eokbn‒

viv~jo|cxs*|nbnvxcqnknrr*ckxn|obxcik*knxti|`|nobmokhx|~rx‒

ob|irre~jxcvjnribcojenhcobmokknjri|vjoxai|er+Kckn

bievo|oxcqnrbi|nro|norrcdknhxinobml|okhxibojb~joxnxmn

iqn|ojjV\CKXCkhn}ℬrbi|n+Xmnhoxoai|xmcrrx~hstordoxmn|nhh~|ckdKiqneln|<6??+

Ribcojl|okhoxx|cl~xnr

LornhikRibcodcjcxs–r|nrno|bm*xmn|no|nacqn`nsbikx|cl~xi|rxi

ribcojl|okhvn|ai|eokbn7

• Viv~jo|cxs‒lnckdtnjjjc`nhi|moqckdomcdmrxox~r

• \nbnvxcqnknrr‒tcjjckdknrrxijcrxnkokhnkdodn*kixg~rx

l|iohborx

• Ckxn|obxcik‒biee~kcxcnrxmoxnkdodn|nd~jo|jsokh

bikrcrxnkxjstcxmxmnl|okh

• Knxti|`|nobm‒obx~ojokhvixnkxcojo~hcnkbnrcwn

• X|~rx‒ckaj~nkbnokho~xmi|cxstcxmckxmnbiee~kcxs

Nobmbmokknjokhoxx|cl~xnrbi|ncreohn~viaornjnbxcikia

ckhcboxcqnenx|cbr*~rckdv~ljcbjsoqocjoljnhoxo+Rieniaxmnrn

o|n|otenor~|nr-n+d+a|cnkhr*aijjitn|r*aokr*r~lrb|cln|r*nxb+#okhixmn|ro|n|oxcirxmoxmoqnlnnkrvnbcacbojjsbmirnkokh

bojb~joxnhcki|hn|xinkr~|nojc`n%ai|%jc`nbievo|crik-n+d+

nkdodnenkxvn|xmi~rokhaijjitn|r*r~lrb|cvxcikrvn|hos*nxb+#+

XmnV\CKX`nsvn|ai|eokbnckhcboxi|ro|nb|cxcbojxixmirnBEIr*

ackokbcojokheo|`nxckdn}nb~xcqnr*ribcojrx|oxndcrxr*biee~kcxs

eokodn|rokhixmn|rtmiknnhenokckda~je~jxc%vjoxai|e*hoxo

okhckrcdmx+Xidnxmn|xmnsiaan|okobxcikoljna|oenti|`tcxmck

tmcbmxienor~|nxmncevobxiackqnrxenkxckribcojenhco

rx|oxndcnrokheo`nckai|enhhnbcrcikr+

V\CKXℬ`nsvn|ai|eokbnckhcboxi|ro|nb|cxcbojxiBEIr*

ackokbcojokheo|`nxckdn}nb~xcqnr*ribcojrx|oxndcrxr*

biee~kcxseokodn|rokhixmn|rtmiknnhenokckda~j

e~jxc%vjoxai|ehoxookhckrcdmx+



£<6??Ribcodcjc xsJxh Tnl7ttt+ribcodc jc xs+biezNeocj7mnjjiFribcodcjcxs +biezXtcxxn|7 Fribcodcjc xsz88-6#<64?321432 Vodn >


XmnRibcodcjcxsXiv>6eirxribcojl|okhr

\ok` L|okh Rnbxi| Bi~kx|s V\CKX

Ckhn}

? Diidjn Xnbmkijids ^RO >=>

< Hcrkns Enhco ^RO <38

2 Ovvjn Xnbmkijids ^RO <88

8 Rxo|l~b`r \nrxo~|okxr ^RO <2=

> Ljob`ln||s Xnbmkijids Bokoho ?2>

1 Bibo%Bijo Lnqn|odnr ^RO ?22

4 Oeowik \nxocj ^RO ?<>

= Ki`co Xnbmkijids Ackjokh ?<8

3 Vnvrc Lnqn|odnr ^RO ?<<

?6 Anhn} X|okrvi|xoxcik ^RO ??4

?? Ecb|iriax Xnbmkijids ^RO ?64

?< Tojeo|x \nxocj ^RO ?61

?2 Gimkrik!Gimkrik AEBD ^RO ?6>

?8 Rckdovi|nOc|jcknr X|okrvi|xox cik R ckdovi|n ?68

?> Xo|dnx \nxocj ^RO 3=

?1 TnjjrAo|di Ackokbcoj rn|qcbnr ^RO 38

?4 Oen|cbokN}v|nrr Ackokbcoj rn|qcbnr ^RO 3<

?= LET O~xieixcqn Dn|eoks 3<

?3 EbHikojhr \nrxo~|okxr ^RO 36

<6 Xisixo O~xieixcqn Govok =>

<? M!E Ovvo|nj Rtnhnk =8

<< DN Hcqn|rcacnh ^RO =8

<2 2E Hcqn|rcacnh ^RO =8

<8 Kc`n Rvi|xckddiihr ^RO =<

<> MV Xnbmkijids ^RO =6


Ckhn}

<1 I|objn Xnbmkijids ^RO =6

<4 V|ibxn|!Doeljn AEBD ^RO 43

<= Roer~kd Xnbmkijids Ri~xm@i|no 4=

<3 Ri~xmtnrxOc|jcknr X|okrvi|xoxcik ^RO 4=

26 OX!X Xnjnbier ^RO 44

2? Qihoaikn Xnjnbier ^@ 41

2< ^VR X|okrvi|xoxcik ^RO 41

22 Ckxnj Xnbmkijids ^RO 41

28 Ki|hrx|ie Ovvo|nj ^RO 42

2> Bcrbi Xnbmkijids ^RO 46

21 En|bnhnr O~xieixcqn Dn|eoks 46

24 Ji~crQ~cxxik J~}~|s A|okbn 13

2= Mikho O~xieixcqn Govok 18

23 Qn|cwik Xnjnbier ^RO 1<

86 ROV Xnbmkijids Dn|eoks >=

8? Hn~xrbmnXnjn`ie Xnjnbier Dn|eoks >>

8< Dcjjnxxn AEBD ^RO >2

82 CLE Xnbmkijids ^RO ><

88 Eiqcrxo| Xnjnbier Rvock >6

8> QCRO Ackokbcoj rn|qcbnr ^RO >6

81 BmckoEilcjn Xnjnbier Bmcko 2=

84 DijheokRobmr Ackokbcoj rn|qcbnr ^RO 22

8= GVEi|dokBmorn Ackokbcoj rn|qcbnr ^RO 2<

83 Ln|`rmc|nMoxmotos Hcqn|rcacnh ^RO <<

>6 Eo|jli|i Xilobbi ^RO ?4





Joddo|hr

Xnjnbierokhackokbcojrn|qcbnrl|okhrmoqnti|`xihiOjxmi~dmxmnl|okhroxxmnxiviaxmnxoljno|nxmirnxmoxecdmx

|norikoljslnn}vnbxnhxilnjnohckdxmnribcojenhco

vn|ai|eokbnrxo`nr*xmnrxi|soxxmnlixxiecrrientmox

hcaan|nkx+QCRO*ai|n}oevjn*crg~rxacqnvjobnra|iexmnlixxie

tcxm>6vickxr*nqnkxmi~dmcx~xcjcrnrojjxmnvjoxai|erckbj~hnh

ckxmnokojsrcr+CLEao|nrikjsrjcdmxjslnxxn|tcxm><vickxr*o

ti||sckdvircxcikai|ol|okhriaib~rnhik”ribcojl~rcknrr–+

Dcjjnxxn*xii*ecdmxlnn}vnbxnhxivn|ai|elnxxn|+

Iqn|mojaiaxmnlixxie?6creohn~vial|okhrckncxmn|xmn

ackokbcojrn|qcbnri|xnjnbierrnbxi|*rixmn|ncrbjno|jsd|i~kh

xilneohn~vckxmirnckh~rx|cnr+Xmnrcx~oxcikbokkixlnv~x

hitkg~rxxijob`ia~rodniahcaan|nkxribcojknxti|`rncxmn|0

acqniaxmnlixxiexnko|neo`ckda~jj~rniaojjai~|vjoxai|er

okojsrnh*l~xbjno|jskixqn|snaanbxcqnjs+


Ckhn}

8? Hn~xrbmnXnjn`ie Xnjnbier Dn|eoks >>

8< Dcjjnxxn AEBD ^RO >2

82 CLE Xnbmkijids ^RO ><

88 Eiqcrxo| Xnjnbier Rvock >6

8> QCRO Ackokbcojrn|qcbnr ^RO >6

81 BmckoEilcjn Xnjnbier Bmcko 2=

84 DijheokRobmr Ackokbcojrn|qcbnr ^RO 22

8= GVEi|dokBmorn Ackokbcojrn|qcbnr ^RO 2<

83 Ln|`rmc|nMoxmotos Hcqn|rcacnh ^RO <<

>6 Eo|jli|i Xilobbi ^RO ?4

Oxxmnlixxieiaxmnxoljnxmn|no|nrienr~|v|crnr*kixoljs

Dcjjnxxn*CLEokhQCROortnjjorxnjnbierokh*jnrr

r~|v|crckdjs*ackokbcojrn|qcbnrl|okhr+



£<6??Ribcodcjc xsJxh Tnl7ttt+ribcodc jc xs+biezNeocj7mnjjiFribcodcjcxs +biezXtcxxn|7 Fribcodcjc xsz88-6#<64?321432 Vodn=


Ckbikbj~rcik

Ckb|noxckdxmcrrx~hs*tnmoqnx|cnhxi~rnokntxsvnia|ok`ckdxiaib~roxxnkxcikiktmoxtnlnjcnqnxilnx|~n7xmoxribcoj

enhcovn|ai|eokbn|nojjseoxxn|rai|l|okhr*okhtcjjlnnqnk

ei|ncevi|xokxckxmna~x~|n+

Tnr~ddnrxxmoxxmnV\CKXℬenxmihijidsv|iqchnrl|okhrtcxm

o|njnqokx*ilgnbxcqna|oenti|`iaenx|cbrxiojjitl|okhrxi

rnnmittnjjxmnso|nrvnkhckdxmnc|eiknsikribcojxiijr*

ckxn|koj|nri~|bnrokhodnkbcnr+Ckrmi|x*cxcrovixnkxcoj@ns

Vn|ai|eokbnCkhcboxi|ai|ribcojeo|`nxckd+

I~||nrno|bmai|xmcr|nvi|xojrir~ddnrxrxmn|no|nrien

dnkn|ojjnrrikrxilnjno|knhokhrienv|obxcbojrxnvrxmoxoks

l|okhbokxo`nxilnxxn|xmnc|ribcojenhcovn|ai|eokbn7

• Rnxbjno|ilgnbxcqnr‒ikjslsrnxxckdbjno|ilgnbxcqnrokh

enor~|ckdxmnbikx|cl~xcikribcojenhcoeo`nrbokxmn

|nx~|kikribcojlnhcrbn|knh+

• Jck`vn|ai|eokbnxiilgnbxcqnr‒ikbnilgnbxcqnro|nrnx*

vn|ai|eokbnckhcboxi|rboklnchnkxcacnh+

• Aib~rikei|nxmokg~rxviv~jo|cxs‒jo|dnk~eln|ria

aokrokhaijjitn|reos`nnvribcojenhcobikqn|xrmovvs*

l~xxmnso|nkixl~rcknrrenx|cbr+

• ^khn|rxokho~hcnkbnv|nan|nkbnr‒cx–rkixojtosr

knbnrro|sxilnnaanbxcqn*i|nqnkv|nrnkx*ikojjxmn

hcaan|nkxribcojknxti|`r+Ditmn|nsi~|o~hcnkbncr+• Lnkbmeo|`vn|ai|eokbn|nd~jo|js‒hicxbikrcrxnkxjs

odockrxaibojbievnxcxi|r*~rckdornxiarcevjnl~x

biev|nmnkrcqn`nsvn|ai|eokbnckhcboxi|rjc`nxmn

V\CKXCkhn}ℬ+

• Hnankhsi~|rx|nkdxmra|iebmojjnkdn|r‒`kitsi~|

rx|nkdxmrokhtmcbml|okhro|nbmojjnkdckdsi~xioqich

jirckdbievnxcxcqnd|i~kh+

• N}vjicxsi~|bievnxcxi|–rtno`knrrnr‒nqnkxmneirx

ribcojl|okhrmoqnajotr*rix|~evxmneikxmnrnxidock

bievnxcxcqnohqokxodn+

• \nri~|bnovv|iv|coxnjsokhr~rxockoljs‒ribcojenhco

bokkixrcevjsln”i~xri~|bnh–+Xmn|ijnai|odnkbcnrcrxi

r~vvi|xorx|ikdck%mi~rna~kbxcik*kix|nvjobncx+

KcojjBii`XiksL~|dnrr%Tnll





Ovvnkhcbnr

Oli~xxmno~xmi|r

OkxmiksL~|dnrr%Tnll

Obi%ai~khn|iaRibcodcjcxs*Xikstor

v|nqci~rjsbmcnaeo|`nxckdiaacbn|ox

ckxn|koxcikojbiee~kcboxcikrbikr~jxokbs

Mcjj!@kitjxik*iqn|rnnckdcxrai|eojokh

ckai|eojtnlv|nrnkbnokhxmnckx|ih~bxcik

iackxn|kojokhn}xn|kojribcojenhcovijcbcnrokhv|obxcbnr+H~|ckdo<>%sno|bo|nn|h~|ckdmnojriai~khnhxmn

ac|e–rN~|ivnokxnbmkijidsv|obxcbnokhdjilojhcdcxojv|obxcbn+

Mnbi%ai~khnhl|okh|nrno|bmBieenx|cbokhn~cxsx|ohckd

bievoksBieeN+

Eo||cnh*tcxmiknho~dmxn|*mncrojriov|ilikiohqcri|xi

Cti`|oeo*o|ockai|nrxv|nrn|qnckD~soko+

KcojjBii`

Lnai|nbi%ai~khckdRibcodcjcxs*Kcojjtor

ti|jhtchnmnohiaeo|`nxckdxnbmkijidsox

Mcjj!@kitjxiktmn|nmnvciknn|nhxmn

ac|e–r~rniaribcojenhcockbj~hckdcxr

ljiddckdvjoxai|e*BijjnbxcqnBikqn|roxcik+

H~|ckdo?2%sno|bo|nn|oxxmnbikr~jxokbs*mnojri|okxmnhcdcxojv|obxcbn+Lnai|nxmox*mnmnjhvircxcikrox

Lnnkw*okckxn|knxvosenkxvciknn|*Okrtn|xmck`Bikr~jxckd

D|i~v*okhdjilojckqnrxenkxlok`^LR+Mncrxmno~xmi|ia

Nkxn|v|crn<+6*ikniaxmnac|rxlii`rxin}vji|nxmn~rniaribcoj

enhcockrchnxmnnkxn|v|crn+

Eo||cnh*tcxmiknho~dmxn|*mncrojriox|~rxnniaNorxOkdjco–r

Bmcjh|nk–rMirvcbnr+



£<6??Ribcodcjc xsJxh Tnl7ttt+ribcodc jc xs+biezNeocj7mnjjiFribcodcjcxs +biezXtcxxn|7 Fribcodcjc xsz88-6#<64?321432 Vodn ?6


XmnV\CKXenxmihijids‒o@VCai|ribcojenhco

vn|ai|eokbn

Rnkci|n}nb~xcqnrokhribcojenhcorx|oxndcrxrojc`nbokrx|~ddjn

xiackhenokckda~jenx|cbrxiorrnrrxmncevobxiaxmnc|ribcoj

enhcoobxcqcxcnr+V\CKXℬ*Ribcodcjcxs–re~jxc%bmokknjribcojenhco

vn|ai|eokbnenor~|nenkxrsrxne*iaan|rorij~xcik+

XmnV\CKXenxmihijidsenor~|nracqn`nsoxx|cl~xnriaribcoj

enhcovn|ai|eokbn7viv~jo|cxs*|nbnvxcqnknrr*ckxn|obxcik*

knxti|`|nobmokhx|~rx+Nobmcrenor~|nhob|irre~jxcvjnribcoj

vjoxai|erokhbmokknjr*ckbj~hckdXtcxxn|*Aobnlii`okhSi~X~ln*~rckd|njnqokxenx|cbrai|nobm+Xmn|nr~jxv|iqchnr

hc|nbxbievnxcxi|okojsrcrokhhnjcqn|rrvnbcacb*obxcikoljn

ckrcdmxrckxio|norai|cev|iqnenkx+

Lnknacxr

XmnlnknacxriaV\CKXckbj~hn7

• ei|nrx|ikdjsbi||njoxnhtcxml|okhqoj~nokhd|itxm

xmokixmn|”ckaj~nkbn–enor~|nr0

• ei|nvn|ai|eokbn%aib~rnh*hc|nbxjsmcdmjcdmxckd

bievnxcxcqn-hcr#ohqokxodnrodockrxb~rxien|%hnacknh

rnxialnkbmeo|`l|okhr0

• ei|nbiev|nmnkrcqnlnbo~rncxenor~|nre~jxcvjn

bmokknjrrce~jxokni~rjs0

• v|iqchnrckrcdmxrtmcbmo|nrvnbcacbokhobxcikoljn0

• ei|najn}cljn‒v|iqchnroikn%iaalnkbmeo|`”rkovrmix–

i|ox|ob`ckdenbmokcre0

• ei|nenokckda~j‒V\CKXv|iqchnroa|oenti|`ai|

obxcik0

• ei|nohovxoljn‒xir~cxei|nbievjn}|n~c|nenkxr*

V\CKXboklnohg~rxnhxi|najnbxhcaan|nkxo~hcnkbnrokh

i|dokcroxcikr0

• norcn|xickxnd|oxnckxitchn|ribcojenhcoeikcxi|ckd*

okojsrcrokhvjokkckd0

• jitn|birx‒V\CKXbielcknrx|ohcxcikoj|nrno|bm

enxmihijidstcxmv|iv|cnxo|sriaxto|nob|irre~jxcvjn

vjoxai|er+

XmnV\CKXCkhn}ℬ

Oxxmnmno|xiaxmnrij~xcikcrxmnV\CKXCkhn}ℬ‒orckdjn

k~eln|xmoxrmitriqn|ojjvn|ai|eokbnbievo|nhxiohnacknh

rnxiabievnxcxi|ri|l|okh*rnbxi|okhdnid|ovmcbojlnkbmeo|`r+Xmcrbokln~rnhoro@nsVn|ai|eokbnCkhcboxi|ls

rnkci|bjcnkxeokodnenkxokhribcojenhcorx|oxndcrxrokhls

odnkbcnr+Cxmorlnnkv|iqnkxibi||njoxnrx|ikdjstcxml|okh

qoj~nokhd|itxmokhxmn|nai|nv|iqchnro@VCai|ribcojenhco



£<6??Ribcodcjc xsJxh Tnl7ttt+ribcodc jc xs+biezNeocj7mnjjiFribcodcjcxs +biezXtcxxn|7 Fribcodcjc xsz88-6#<64?321432 Vodn ??


vn|ai|eokbnxmoxbokln~rnhxirnxokhx|ob`xo|dnxr+V\CKX

ojriokojsrnrxmn`nsh|cqn|riaribcojenhcovn|ai|eokbnokh

v|iqchnrckhcboxi|rai|ojjacqnoxx|cl~xnrokhojjbmokknjrximnjvckai|ev|ci|cxcnrai|obxcik+

V\CKX\nvi|xr

V\CKX|nvi|xrboklnikn%iaarkovrmixri|bikxck~i~rx|ob`ckd

rx~hcnr+Nobmorrnrrenkxcrlnrvi`nokhv|iqchnrbievo|oxcqn

V\CKXCkhn}ℬrbi|nrai|orvnbcacbrnxiabievnxcxi|r+Ortnjjor

or~eeo|srbi|nbo|h*hnxocjnhbievo|oxcqnrbi|nrokh|n%~roljn

d|ovmcbro|nckbj~hnhai|oxx|cl~xnokhbmokknjbielckoxcikr+

Bieenkxo|scrdcqnkikmcdmokhjitvn|ai|en|rlsoxx|cl~xn

okhbmokknjokhrvnbcacb|nbieenkhoxcikro|niaan|nhai|

cev|iqnenkx+

V\CKXribcojenhcovn|ai|eokbnokojsrnro|nhnjcqn|nh

njnbx|ikcbojjsckVitn|VickxokhVHAai|eox+Nobm|nvi|x

biev|crnr~vxi26ckrcdmxbmo|xrtcxm|n%~roljnd|ovmcbr

ckbj~hckd7r~eeo|srbi|nbo|h0l|okhrx|nkdxmrokhtno`knrrnr

orrnrrenkx0iqn|ojjvn|ai|eokbnrbi|nrob|irrbievo|crikrnx

lsoxx|cl~xnokhbmokknj0bievo|oxcqnoxx|cl~xnrbi|nrls

bmokknjrbi|nr0okhoxx|cl~xnqn|r~roxx|cl~xnbievo|crikbmo|xr+

XirnnmitxmnV\CKXCkhn}ℬbokln~rnhxilnkbmeo|`*

enor~|nokhcev|iqnsi~|bievnxcxcqnribcojenhco

vn|ai|eokbn*vjnornbikxobx~roxv|ckxFribcodcjcxs+bie+



£<6??Ribcodcjc xsJxh Tnl7ttt+ribcodc jc xs+biezNeocj7mnjjiFribcodcjcxs +biezXtcxxn|7 Fribcodcjc xsz88-6#<64?321432 Vodn ?<


Oli~xRibcodcjcxs

Ribcodcjcxscrobikr~jxokbsaib~rnhikcev|iqckdi|dokcwoxcikoj

bievnxcxcqnohqokxodnlsmnjvckdbjcnkxrl~cjhxmnc|itkck%mi~rnribcojenhcobovolcjcxs+

Xmnbievoksv|iqchnrrij~xcikrckxm|nno|nor7

Okojsrcr

I~|okojsxcbovv|iobmbielcknrox|ohcxcikojo~hcxovv|iobm

tcxmi~|v|iv|cnxo|sV\CKXℬenxmihijids*oe~jxc%bmokknj

enor~|nenkxrsrxnexmoxbi||njoxnrhc|nbxjstcxml|okhqoj~n

okhv|iqchnro@VCai|eo|`nxn|r+Cxiaan|rl|okhrokh

i|dokcroxcikrckrcdmxckxixmn`nsh|cqn|riaxmnc|‒okhxmnc|

bievnxcxi|r–‒ribcojenhcovn|ai|eokbnokhv|iqchnrorn|cnr

iackhcboxi|rximnjvhnxn|ecknv|ci|cxcnrai|obxcik+

Bikr~jxokbs

Ls~khn|rxokhckdbieen|bcoj*eo|`nxckdokhbiee~kcboxcikr

diojrokhbmojjnkdnr*xmnbievoksmnjvrbjcnkxrv~xribcojoxxmn

mno|xiaxmnc|l~rcknrrivn|oxcikr*lshnackckdilgnbxcqnrokh

obxcikvjokr*ojcdkckdob|irrhnvo|xenkxrokhbmokknjr*okh

v~xxckd|njnqokxenx|cbrckvjobn+

\nri~|bckd

Xmnac|emnjvrcxrbjcnkxrb|noxnr~rxockoljnbovolcjcxsai|xmn

a~x~|nlsl~cjhckdck%mi~rnribcojn}vn|xcrn+Xmcrckbj~hnrhcrbiqn|ckdckxn|kojxojnkx*rnbikhenkxokh|nb|~cxenkx*ortnjj

orikdickdx|ockckd*enkxi|ckdokhxmnx|okran|ia`kitjnhdn

okhr`cjjr+

Xiackhi~xei|n*vjnornqcrcxttt+ribcodcjcxs+bie+

sociagility top 50: the social media performance of the world’s most valuable brands

Documents