Business Environmental Analysis

Political EnvironmentalEconomical Technological Social

California ranks 48th on the state business tax climate index.

Individual Income Taxes

Corporate Taxes Sales Taxes

13.3% 50th

8.84% 35th

7.5% 40th

Political

Economical

California Economy grows to 6th largest in the world. (World Bank, 2016)

USAChina

JapanGermany

United KingdomCalifornia

France

$17.9$10.8

$4.1$3.3

$2.8$2.5$2.4 (trillion)

Economical

Nearly every industry in California experienced job gains over the past several years since 2007.

Leisure & Hospitality (14.8%)

Health Care & Social Assistance (19.2%)

45%Construction

(11%)

Environmental

San Jose is the largest city in the county with nearly 1 million of population.

Santa Clara County's population of nearly 1.8 million is one of the largest county in the state.

Nearly 92% of the Santa Clara’s population lives in cities.

Environmental

San Jose Giants

San Jose Sharks

San Jose Earthquakes

San Jose SaberCats

Three major universities:

Stanford University

Santa Clara University

San Jose State University

The iconic corporations likes Apple and Google both are seeking to expand its presence in San Jose.

Environmental

• Apple will construct a massive office complex near Mineta International Airport, accommodating for 20,000 employees.

High level of acceptance the new technology in Santa Clara county.

Technological

The trend of developing in Augmented reality (AR) and Virtual reality (VR) Technology.

Technological

(AR)(VR)

The population of the Bay Area has increased by 270,000 since 2010, reaching 7.4 million by 2014.

Social

Average Annual Population Growth Rate by County

The top three counties that had highest household growth rate from 2010 to 2014:

Social

• Santa Clara (2.0 percent) • Solano (1.5 percent) • Contra Costa (1.4 percent)

Average Annual Household Growth Rate by County

Although household formation has slowed in the current decade, household size has increased. Santa Clara County has the largest average household size of the nine Bay Area counties.

Social

Household Size by County(2005-2014)

Although the majority of population in Bay Area is still White Ethnic, however, the percentage of White is slightly reducing and being replaced by Asian and Hispanic ethnic.

Social

Ethnic Composition of the Bay Area

Comparing with other two ethnics, Hispanic and Asian both have a dramatically growth rate during 2010 to 2013, however, the trend of growth rate for Hispanic ethnic is actually lower than few years ago. In contrasting side, the growth rate for asian ethnic has remain stable.

Social

Average Annual Growth Rate by Ethnic Group (2000-2005, 2005-2010, 2010-2013)

Ethnic Composition of Population in Bay Area Counties(2013)

Social

33.8%33.2%

Non-Hispanic WhiteNon-Hispanic AsianHispanicNon-Hispanic BlackNon-Hispanic Other

26.8%02.5%03.7%

Santa Clara county: