Soccer WarriorRate Card

DAILY SUN

AMPS 2012 BA

THE BIGGEST DAILY NEWSPAPER IN SA

5069

16511058

867683

Top 5 read daily newspapers in SA

Daily Sun Sowetan Die Son Isolezwe The Star

Readership – 000s

BIG REACH

Daily Sun reaches

34% of all AMPS

newspaper readers in SA

53% of all daily newspaper

readers

30% of AMPS weekly

newspaper readers

71% of Black AMPS daily newspaper

readers

REPRESENTS “THE MARKET”

%

Aimed at Black working class Daily Sun is aimed at “the average South African”.It is a mass market media solution that offers huge reach.

LSM 4-7Emerging marketDaily Sun readers are in a state of active acquisition. High consumption patterns. Readers respond well to advertising and trust Daily Sun.

0.1%

DAILY SUN AT A GLANCE

Circulation : 348,265

94% Black

4.9 mil LSM 4-7

56% Urban

35 Average age

55% Male

2.2 mil Working

ValueR353 bil p/a

Readership: 5,669mil Households: 2,292mil

Average Household IncomeR9, 380

DEMOGRAPHIC PROFILE

WORK STATUS

NATIONAL COVERAGE

15

12,15393,000

TOTAL CIRCULATION

348,265TOTAL READERSHIP

5,669 mil

KZN

N West

N Cape

E CapeW Cape

Gauteng

6,40888,000

20,123293,000

21,982449,000

11,31277,000

20,986604,000

Limpopo

29,6551.148m

20,205259,000

194,9702,265m

159 = Foreign

WHY DAILY SUN

A Daily Sun in every handDaily Sun provides companionship and relevance to readers

Futurefact 2009

Accessible and available High awareness

87% say both the editorial and advertising in Daily Sun are important to them

86% say they believe the ads in Daily Sun because it is for them

Readers trust the advertisements in Daily Sun

MANY PEOPLE CAN ONLY BE REACHED VIA DAILY SUN

High exclusive readership

3.4 mil people can only be reached via Daily Sun and no other daily newspaper2 mil people can only be reached via Daily Sun and no other newspaper

5 mil

All other daily newspapers6.6 mil

1.6 mil

Daily Sun already reaches a quarter of other daily newspaper readers

NEWSPAPERS ARE IMPORTANT IN THE LIVES OF DAILY SUN READERS

70% of Daily Sun readers are likely

to respond to advertisements that appear in newspapers

SUNDAY SUN

AMPS 2012 BA

MAJOR SUNDAY PLAYER

3 688

2 6011 863 1 577 1 20

Sunday Times Sunday Sun City Press Sunday World Rapport

Top read Sunday newspapers in SA

Readership – 000s

The second biggest Sunday paper in SA

With sister titles, City Press and

Son op Sondag, has greatest reach on

Sunday

3.9 mil readers

The biggest tabloid paper in SA on a

Sunday

MASS MARKET: WITH FINE TUNED FOCUS

Sunday Sun offers the desirable mass “Sun market” but with a finer tuned focus into the more affluent segment of this market.

There is low duplication between Daily Sun and Sunday Sun and the two offer comprehensive reach of the average South African consumer.

Exclusive Sunday Sun readers are the most well off of the Sun continuum.

If you want to reach the mass market and need to fine tune your focus, Sunday Sun offers the media solution that delivers.

LOW DUPLICATION WITH DAILY EDITION

1

3

6

2

4

5

1 Total Sun market 6.4 mil R8,812

Daily Sun 5 mil R8,373

Sunday Sun 2.4 mil R10,001

Duplicated 1 mil R9,402

Readers Income

2

3

5

4

6

Exclusive Daily Sun 4mil R8,105(not SS)

Sunday Sun 1.3 mil R10,446(not DS)

SUNDAY SUN MORE AFFLUENT

1 Total Sun market

Daily Sun

Sunday Sun

Duplicated

2

3

5

4

6

Exclusive Daily Sun (not SS)

Sunday Sun (not DS)

LSM 1-5 LSM 6-7 LSM 8-10

27

31

38

30

41

25

44

44

20

18

2647

42

48

46

22

17

29

1

3

6

2

4

5

More affluent

Emerging marketLSM 5-8 represents an emerging market that is in a state of active acquisition.Consumption patterns are high and LSM 5-8 accounts for three in five consumers.

LSM 5-8 accounts for:-60% of clothing/shoe purchasers63% of furniture buyers62% of luxury items (fragrance/ jewellery/ watches/ DVDs/ CDs)64% of small electrical appliance purchasers59% of large electrical appliance purchasers54% new financial product clients

LSM 5-8

SUNDAY SUN AT A GLANCE

Circulation : 207 294

96% Black

1.9 mil LSM 5-8

71% Urban

34 Average age

61% Male

1.2 mil Working

ValueR207 bil p/a

Readership: 2.6 mil Households: 1 mil

Average Household IncomeR12 103

EXCLUSIVE REACH

Sunday Sun reaches a quarter of all Sunday readers

914,000 people can only be reached via Sunday Sun and no other Sunday newspaper511,000 people can only be reached via Daily Sun and no other newspaper

2.4 mil

All other Sunday

newspapers8.3 mil

1.5 mil

Sunday Sun already reaches 17% of other Sunday newspaper readers

SUNDAY SUN IS COST EFFICIENT

Total Readers

Black LSM 6-10

Cost of 39x7 FC ad: R56,784 R46,956 R102,102 R253,890 R19,301 R21,794

Sunday Sun is the most cost

effective national Sunday paper

Sunday Sun also offers the most

cost effective way to reach Black

LSM 6-10

R99,000 per monthCPT = R37.96

R120,000* worth of product or R66,000 cash given away over an annual periodCPT = R23.89Real CPT = R11.95* Retail value

MOBI SiteADDED VALUE

ENTERTAINMENT PLATFORM: PRESSSOCCER WARRIOR

Monthly 16 Page Comic Book Insert

Sunday Sun

ADVERTISING PACKAGE INVESTMENTRATE PER MONTH 12 MONTHS

6 -7 SponsorsFull Page Adverts

Product PlacementBranding

R 99 000 R 1 188 000

Please Note: Above rates exclude VAT and 16.5% agency commission.Weekly strips’ value will be in lieu of trade exchange.

Includes:SOCCER WARRIORWeekly Comic StripW: 260mm x H: 100mm

Daily Sun

RATE PER WEEK 52 WEEKS

N/A TRADE EXCHANGE

Please call Paul or Chiara to become a SOCCER WARRIOR partner

Paul Goddard I JHB, Gauteng, Cape Town & Coastal I 082 650 9231 I paul@fivetwelve.co.za

Chiara Turilli I JHB, Gauteng, Cape Town & Coastal I 021 4222 512 I info@fivetwelve.co.za