SOC Product Test CentreNetwork of 1 server and 3 workstation or up to 5 workstationHardware/ software test2 phone lines and up to 3 lines

Wills InformationProduct need to be tested before selling to customersTap on test product information to select best parts for customers

Systems of Changes

In line with the marketing function in providing product pre-launch testBenchmark testing to set pricing

ALM PR AgencyProvide support to publications that do product reviewsProvide support to publications that need to do benchmark test

PRODUCT TEST CENTRE PLAN 1993

Objectives & Functions• Test for reliability, functionality, feel, ease

of use etc• Used by sales & marketing team to look for

USP (unique selling point)• Used to understand competitors and also

for comparison mapping• Valuation of the product • Independent testing• Test done under general or working

conditions. Manufacturers test is done in the lab where specifications may not be met in “normal working conditions

Example of Lab vs Ground Test• Printer test: Laser vs Ink Jet• Several brands were taken• Speed test, stress test, quality test done in

Singapore first than send to selected countries in Asia Pacific

• Discovered that in some countries, paper always jam and in some countries, speed was slower

• Further investigation shows that due to the different type of paper quality, 80 gsm is different in different countries (some have more powder, thicker etc). Also discovered that the temperature & dust level at the location of customer is high.

• In future product development, papers are purchased from various countries and tested at factory before shipping

• Sample

Internal Applications• Testing of products before bulk

purchase

• More than 100 software tested (trial version) every month to look for similar feature products at a much lower cost

• Usually testing of hardware also requires software compatibility test which may result in new product like P-CRM

Example of discovery on P-CRM• Started off in testing modems from different

vendors to incorporate into training materials• Tested with different mass marketing (fax) & sales

(CRM) software. Modem is connected to headset, fax line and internet

• Also found that some modems audio capability does not match specification.

• The full solution including hardware & software cost less than S$1,000 vs the cheapest CRM solution of about S$10,000

• Personal CRM is extremely useful for individuals especially in the sales & marketing department

• At her desk, click, it will dial to her customers, vendors, suppliers & she can just talk while working. If require, click, & document is faxed over without her leaving her desk. No need to remember the 137 numbers, no need to lift up her hands to dial the numbers etc