so, you want to start a business
TRANSCRIPT
So, you want to start a company
Dan McGaw
I am #Amazing (Well, thats what my wife lets me tell myself.)
@danielmcgaw CEO & Founder
Fuelzee
@danielmcgaw #amazing
Confidential - Do Not Distribute@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
$1 off MambaSave $1 on 3.7oz bag of Mamba Snack pack
Confidential - Do Not Distribute@danielmcgaw #amazing
$1 off MambaSave $1 on 3.7oz bag of Mamba Snack pack
@danielmcgaw #amazing
Am I amazing enough?
@danielmcgaw #amazing
Using Technology to GROW!Done in Hyper Speed
@danielmcgaw #amazing
This is how it starts
@danielmcgaw #amazing
This is what you hoped for
@danielmcgaw #amazing
Why aren’t you Hockey Sticking?You didn’t build that awesome feature
You weren’t covered in Tech Crunch
You don’t have enough money
Your not on that social network
@danielmcgaw #amazing
Wrong!@danielmcgaw #amazing
1. Goal
@danielmcgaw #amazing
2. Plan
@danielmcgaw #amazing
3. Execute
@danielmcgaw #amazing
4. Test
@danielmcgaw #amazing
5. Measure
@danielmcgaw #amazing
Alright, I am over the chalkboard.
@danielmcgaw #amazing
Startupsare all about Failing
@danielmcgaw #amazing
@danielmcgaw #amazing
@danielmcgaw #amazing
Set some goals in Excel
Or get fancy and use
Plan
@danielmcgaw #amazing
Planning tools
@danielmcgaw #amazing
Planning tools
@danielmcgaw #amazing
Planning tools
@danielmcgaw #amazing
Planning tools
Planning tools
@danielmcgaw #amazing
Planning tools
@danielmcgaw #amazing
Execute - Email
Execute - Email
@danielmcgaw #amazing
Execute - Blogging
Execute - Blogging
@danielmcgaw #amazing
Execute - Advertising
Execute - Advertising
Execute - Advertising
Execute - SEO
@danielmcgaw #amazing
Execute - Social ?
@danielmcgaw #amazing
Execute - Partners
@danielmcgaw #amazing
Test
@danielmcgaw #amazing
Test
@danielmcgaw #amazing
Testing tools
Testing tools
@danielmcgaw #amazing
Testing tools
@danielmcgaw #amazing
Measure
@danielmcgaw #amazing
Measuring tools
@danielmcgaw #amazing
They all share one thing!
&utm_campaign= &utm_source= &utm_medium= &utm_content= &utm_term=
UTM Param’s (parameter’s)
h"p://Example.com?utm_medium=Presenta:on&utm_campaign=Starter_Studio&utm_source=Brown_Bag_Lunch&utm_content=Hyper_Speed&utm_term=Startup_Marke:ng_101
@danielmcgaw #amazing
&utm_campaign=
Measuring basics
@danielmcgaw #amazing
&utm_source=
Measuring basics
@danielmcgaw #amazing
utm_medium=
Measuring basics
@danielmcgaw #amazing
&utm_content= &utm_term=
Measuring basics
@danielmcgaw #amazing
The Measuring Tool
@danielmcgaw #amazing
Measure your funnel
@danielmcgaw #amazing
Measure your funnel
@danielmcgaw #amazing
Measure your failure
@danielmcgaw #amazing
How do you measure failure?
LTV - CPA = Success or failure
@danielmcgaw #amazing
How do you measure failure?
Lifetime Value (LTV)
Avg Time x Avg Money - Avg Cost = LTV
@danielmcgaw #amazing
How do you measure failure?
Cost Per Acquisition (CPA)
Channel One Cost +Channel Two Cost +
Channel Three Cost ÷Conversions =
Cost Per Acquisition@danielmcgaw #amazing
Did I fail?
(LTV is $62) - (CPA is$46) = $16
@danielmcgaw #amazing
SUCCESS
@danielmcgaw #amazing
Now do it all over again
@danielmcgaw #amazing
That is how you go from this
@danielmcgaw #amazing
To this!
@danielmcgaw #amazing
Thank You Gracias
CEO & Founder Fuelzee
Questions? Dan Mcgaw
CEO & Founder Fuelzee
@danielmcgaw #amazing