so you think you can communicate

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Effective Use of Social Media for Public Relations University of Wisconsin – Stevens Point SO YOU THINK YOU CAN COMMUNICATE.

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So you think you can communicate on social media?Knowing how to use does not necessarily mean knowing how to manage it effectively.Social media tools are not solely promotional tools. It needs to be treated differently from traditional media tools. It is a good tool for organizations to listen, read, and learn various publics.

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Page 1: So you think you can communicate

Effective Use of Social Media for Public Relations

University of Wisconsin – Stevens Point

SO YOU THINK YOU CAN COMMUNICATE.

Page 2: So you think you can communicate

NOPE

Page 3: So you think you can communicate

.

.

.

NOPE

Page 4: So you think you can communicate

MAYBE

Page 6: So you think you can communicate

Listen, Read, and Learn

Page 7: So you think you can communicate

Listen, Read, and Learn

Page 8: So you think you can communicate

Listen, Read, and Learn

Page 9: So you think you can communicate

Listen, Read, and Learn

Page 10: So you think you can communicate

Listen, Read, and Learn

Page 11: So you think you can communicate

Listen, Read, and Learn

Page 12: So you think you can communicate

MAYBE

It is a must Yes, when we have the time

I do not know much about it

0%

5%

10%

15%

20%

25%

30%

12%

24%

13%

CEO of Small businesses about social media use

PRSA Tactics (September, 2011)

Page 13: So you think you can communicate

YES

Social Media PR

= Cheap Promotion

= Participation

= Commitment= Communication Channel

Page 14: So you think you can communicate

YES