Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Lori Carlin – lscarlin@aip.orgDirector, Fulfillment and Marketing

AIP Publishing

So Much Data, So Few ConnectionsSo Much Data, So Few Connections

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Overview

• AIP Publishing – who are we?• Goals and Objectives for our Publishing

Program• The Challenge• The Solution• How is it working for us• Lessons Learned

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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

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AIP – founded 1931AIP – founded 1931

AIP works to advance AIP works to advance and diffuse knowledge of and diffuse knowledge of

the physical sciences the physical sciences and its applications to and its applications to

human welfare.human welfare.

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

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AIP at a GlanceAIP at a Glance

• Umbrella organization for 10 physical science societies—Combined membership totals 152,000 scientists, engineers and educators (with some overlap)

• One of the world's largest not-for-profit publishers of scientific information in physics

• Full-solution publishing services provider

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

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Customers and StakeholdersCustomers and Stakeholders

• Individual Institutions• Institutional Buying

Groups• Librarians• Researchers

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Goals and Objectives6

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

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Data Types/SourcesData Types/Sources

Subscribers Authors

Personalization Service eTOC

Turnaways

Single Articles

COUNTER Usage Data

Members

Consortia Donors

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Unique Identifier Project - 20059

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Global Economic Downturn10

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Requirements11

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Requirements12

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

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Requirements

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

What did we do?14

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Implementation Timeline

• Product Demo/Review – June 2009• Business Case – July 2009• Management Approval – August 2009• Testing Phase Implemented – October 2009• Launch – December 2009

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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

System Details

• Fulfillment System – Subs and Consortia• Manuscript Submission – Authors and Researchers• eTOC Registrants• COUNTER Stats• Turnaways• Single Article Sales• My Sci – Platform Personalization Service• Membership

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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Aggregation• Ringgold audits our subscription data regularly• Licensed Ringgold Database for non-audited

records• Aggregated account information up to a Master

Institution level• Associated data back to the Master Institution– Authors and Reviewers– eTOC Registrants– Turnaways– And other Related Contacts

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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Calculated Fields

• Individual Account Value• Overall Institution Value• Number of Products Purchased• Total Authors• Total eTOCS• COST PER DOWNLOAD

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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Source Data19

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Search Form20

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Search Results21

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Dashboard View22

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Aggregated Institutional View23

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Aggregated View – page 224

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Behind the Dashboard25

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Behind the Dashboard26

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Hierarchy Viewer27

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Beyond Viewing28

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

File Download29

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Chart30

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Analyze31

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Lessons Learned

• Wouldn’t have done anything differently• Okay to Play• Don’t wait until information is perfect or all

ready to go • 3 years worth – 5 years would be better• Tried to force this into the way we do business

– multiple accounts made it difficult in the end – now we have project to clean up – but still would not have waited!

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Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Next Steps33

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

Questions34

Lori Carlin, Director, Fulfillment and MarketingUKSG 2011 Conference

For more information

Lori CarlinDirector, Fulfillment and MarketingAIP Publishing+1-516-576-2279lscarlin@aip.org

Thank you!Thank you!