so is e learning effective
TRANSCRIPT
So, be honest, is e-learning really effective?Clive Shepherd
What does effective mean when we’re talking about training?
People like it and would recommend it to their colleagues
There is evidence that learning has taken place in line with the learning objectives
There is evidence that the learning has been translated into changed behaviour
There is evidence that this change in behaviour has resulted in improved business performance
This change in performance was worth the money spent on the training
Learning methods are timeless
case studies
quizzes
simulation
role-play
demonstrations
group instruction
on-job instructioncoaching
briefings
games
feedback
reading
lecturesdiscussioncollaboration
work experienceprojects
visits
Q&A
researchreflection
networking
observation
consultation
sharing
performance support
exploration
group projects
surveys
GROUP
ONE-TO-ONE
SELF-STUDY
books CDs
streaming video / screencasts
e-books
interactive materials
DVDs
3D worlds instant messaging
forums
social networks wikis web conferencing blogs
telephoneteleconferencing
SMS
downloaded docs
on-job classroom
FACE-TO-FACE
OFFLINE
ONLINE
TELEPHONIC
Learning media are evolving rapidly
podcasts
tapes
mobile internet
Does the medium you use for training make such a big impact on effectiveness?
The No Significant Difference Phenomenon by Thomas L Russell, IDECC, 2001
The comparative effectiveness of web‐based and classroom instruction: A meta analysis ‐ by T Sitzmann, K Kraiger, D Stewart, R Wisher, Personnel Psychology 59, 2006
How does self-study add value? What are its limitations?
+Self-paced
Accessible in small chunks
Available on demand
Allows time for reflection
Puts you in control
Leaves the learner isolated
Requires self-discipline
-
Not always self-sufficient
Why is e-learning such a powerful option for self-study?
Multimediaa
Why is e-learning such a powerful option for self-study?
Multimediaa
Interactivitya
Why is e-learning such a powerful option for self-study?
Multimediaa
Interactivitya
Speed
Why is e-learning such a powerful option for self-study?
Multimediaa
Interactivitya
Speed
Connectivity
Why is e-learning such a powerful option for self-study?
What does ‘good' e-learning look like?
E-learning is a good choice of medium for this topicThe content is directly relevant to real-work problemsThe learner is emotionally engaged
Lots of storytelling at the expense of abstract rules and conceptsPictures and videos rather than words
Lots of challenging, relevant interactivityOrganised into small chunks
What positive results can e-learning bring?
Direct cost
savings of 11%
Time
savings
of 36%
(includes
travel
time)47%
volume increas
e
69% report
reduced time to
competency
82% deliverin
g intervent
ions faster
59% able to
implement
changes fasterTowards Maturity Impact
Indicator, 2010
Case study: Leadership development at British Airways
Blended leadership development
British Airways were looking for a fast, cost-effective, scalable, flexible and engaging new approach to the development of 1000 leaders. They developed a blended solution that included a 350 degree self-awareness tool, custom online learning, a two-day workshop and tasks for embedding the learning in the workplace.
After just six months, 73% of line managers and their peers reported that they had already seen major changes in the way they were working.
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Case study: Retail induction at Levi Strauss
Drivers for e-learning
Retailer Levi Strauss developed an e-learning programme to maximise store sales and customer experience.
They aimed to reduce costs, speed up induction times and the effectiveness of new starters, augment manager-led in-store coaching, provide a consistent message across all countries, and encourage key behaviours such as consultative selling and up-selling.
They were fighting a perception thate-learning would be boring and had limited internet bandwidth.
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Measurable benefits
They designed the course to fit Levi's brand and culture. They minimised theory and focused on what really happens at the 'front line'. They used learning games and inventive forms of interaction.
1765 employees across 13 countries and in 9 languages completed the course at a cost per student of just £16. 82% of learners found the course enjoyable. 78% of store managers believed it helped the team to improve knowledge.
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Case study: Retail induction at Levi Strauss
Case study: Financial systems training at Compass
Measurable benefits
Compass Group is the world's leading provider of food and support services, with 90,000 employees operating in 7000 locations. They needed to get operations managers up to speed with the financial systems they use daily.
They were aiming for a training time of 4 hours to replace a 2 day workshop, to be taken in 45 minute chunks that could fit around the working day.
They focused only on what was relevant on the job and used a strategy of problem-based learning.
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Case study: Financial systems training at Compass
Case study: Professional qualifications online
Richly-blended distance learning
The IPA is the UK's pre-eminent professional body for those working in advertising, media and marketing. Some 56% of IPA members requested access to online distance learning. The IPA wanted to make their members more professional and profitable and to extend their reach internationally.
They developed a richly-blended solution, including e-learning, assignments, videos and quizzes. In addition, the LMS provided access to tutor support and online discussions.
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Case study: Professional qualifications online
So, be honest, is e-learning really effective?Clive Shepherd
www.onlignment.com
http://clive-shepherd.blogspot.com
@cliveshepherd