snw fall 2005 fcia booth promotion. engenio information technologies, inc. confidential 2 overall...
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SNW Fall 2005FCIA Booth Promotion
Engenio Information Technologies, Inc. Confidential 2
Overall Programs Goals
• Continued execution and awareness of 4Gb technology
• Emphasis on Fibre Channel enabling flexible, cost-effect tiered storage, in addition to investment protection
• Showcase solutions that have commercial value for powerful applications, improved performance #’s with 4Gb versus 1-2Gb
Engenio Information Technologies, Inc. Confidential 3
Logo Variations
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Campaign Budget: Option #1
Description Unit Price Qty Grand Total Misc Notes Header Sign for FCIA 150.00$ 1 150.00$ Side panel graphics for FCIA booth 200.00$ 2 400.00$ Winner Sign 80.00$ 1 80.00$ 2'x3' Signs for each participating booth 80.00$ 13 1,040.00$ 1 Sign for each boothT-shirts for Registration card completion 5.00$ 400 2,000.00$
AMEX Gift Cards for drawings 50.00$ 26 1,300.00$ (2) per company at designated drawing time
(1) Garmin color GPS Unit for Grand Prize drawing $350 1 350.00$ Last drawing presented by FCIA
(7) SATA drives -$ 7 -$ 3 drives given away on Tuesday night, 4 on Wednesday night
AV Sound for FCIA booth (2 small speakers, 2 inputs, and 1 mic) 254.26$ 1 250.00$
This is only a suggestion (pipe in car sounds, then mic for drawings)
Solution Guide & Reg Card Printing 250.00$ Engenio to create, print, cutShipping to Orlando 200.00$
Grand Total 6,020.00$
Compass Concept
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Campaign Budget: Option #2
Description Unit Price Qty Grand Total Misc Notes Header Sign for FCIA 150.00$ 1 150.00$ Side panel graphics for FCIA booth 200.00$ 2 400.00$ Winner Sign 80.00$ 1 80.00$ 2'x3' Signs for each participating booth 80.00$ 13 1,040.00$ 1 Sign for each boothT-shirts for Registration card completion 5.00$ 400 2,000.00$
Mini RC Flyer Saucer 29.99$ 26 779.74$ (2) per company at designated drawing time
Grand prize X-UFO $199 4 796.00$ Last drawing presented by FCIA
(7) SATA drives -$ 7 -$ 3 drives given away on Tuesday night, 4 on Wednesday night
AV Sound for FCIA booth (2 small speakers, 2 inputs, and 1 mic) 254.26$ 1 250.00$
This is only a suggestion (pipe in car sounds, then mic for drawings)
Solution Guide & Reg Card Printing 250.00$ Engenio to create, print, cutShipping to Orlando 200.00$
Grand Total 5,945.74$
Flames Concept
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Concept #1 Prizes• Grand Prize• http://www.builditplayit.com/html/xufo.html• Garmin eTrax Vista C GPS Unit• Daily drawing prize, (2) per company
• Everybody like free cash
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Concept #2 Prizes
• Grand Prize
• http://www.builditplayit.com/html/xufo.html
• 2005 Toy Innovation Award Winner
• Daily drawing prize, (2) per company
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FCIA Booth• (4) signs—themed header,
side panel graphics, center panel graphic
• (1) Winner sign for display • Solution Guide for distribution• Registration cards
Participating Companies—who have booth
• (1) 2’x3’ theme sign, with info regarding what FC products you are promoting
• Logo placement on registration card, t-shirt
• 75-100 word company description for Solution Guide playbook
• Show floor map highlighting participating companies
• Assigned drawing time at FCIA booth
What will each booth receive?
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How Does Drawing Work?• Registration cards available at all
participating booth locations• Participating companies explain
promotion to attendees Visit at least (5) different
participating companies booth locations
Mark on reg card, what FC product are they touting on FCIA promotion sign
Upon completion turn in reg card at FCIA booth—receive theme related t-shirt
Completed cards are then put into daily drawings, all winners put back into drawing for grand prizes
• Drawing Schedule @ FCIA Booth 5 minutes before your scheduled drawing time,
please send a representative to the FCIA booth
Company Date/Time
PMC-Sierra 10/25: 6:30pm
Molex 10/25: 7:00pm
QLogic 10/25: 7:30pm
Brocade 10/25: 8:00pm
Xytratex 10/25: 8:30pm
FCIA: 3 SATA drives
10/25: 8:30pm
Sierra Logic 10/26: 12:30pm
Fujitsu 10/27: 1:00pm
McData 10/27: 1:30pm
Engenio 10/27: 4:45pm
Seagate 10/27: 5:15pm
Agilent 10/27: 5:45pm
LSI Logic 10/27: 6:15pm
Emulex 10/27: 6:45pm
FCIA 4 SATA Drives +Grand Prize
10/27: 6:50pm
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Schedule for deliverables• Due 9/27: Consensus for slogan, and concept #1 or #2
Engenio to make edits changes to logo
• Due 10/7: 75-100 word company description due to Engenio Highlighting FC products/etc Also due FC product names/words to be listed on participating sign for competition
• Due by 10/7: Need .EPS or .TIFF logo file for companies that did not participate in Spring promotion (Molex, PMC-Sierra, Sierra Logic)
• Due 10/12: Booth graphic proofs to Chris L./Tom H. provided from Engenio
• Due 10/14: PDF layout of Solution Guide to Engenio for bundling with company descriptions, etc.
Logos/files can be sent to:[email protected]
Mike TenhulzenTradeshow Manager, Engenio Information Technologies, Inc.
425.282.5164 (office) 425.736.8259 (cell)
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On-Site Setup Plans
• Monday, 10/24—Engenio to help FCIA with booth setup and theme signage/etc
• Tuesday, 10/25—10am: Meeting at FCIA booth Distribute theme signs to participating company's Discuss product demo, staffing schedule, drawing rules, etc Q&A