“Networking” Korean Consumers

http://museumofme.intel.com/

Social Network in Korea

Cyworld Twitter Facebook Me2day Blog

SNS in Korea

Page View for Major SNS in Korea

SNS growth rate in Korea

twitt

erTwitter Faebook Me2day Cyworld Yozeum

Twitter Faebook Me2day Cyworld Yozeum

SNS in Korea

SNS UV traffic from Nov. 2009 to Oct. 2010

① Facebook Ads: In-link / Out-link

Like feed/exposure increase

② Facebook “tag”

Ken Yang

www.tiffanyshoes.co.kr

③ Facebook “live to global”

④ Facebook interactive movie

http://apps.facebook.com/neutrogena_men/

⑤ Twitter + Blog

⑥ Social Commerce in Korea

⑥ Social Commerce in Korea

⑥ Social Commerce in Korea

20's 30's 40's

64.3% 55.9

% 43.5%

0~30 min67%

30~60min22%

60~90min11%

84.6%

32.3%19.5% 14.8% 12.8%

<Time spend for social com-merce>

<social commerce usage ratio by age>

<Items purchased through social com-merce>

Smart Phone in Korea Population: 48,750,000

Smart phone owner: 16,000,000

Smart Phone in Korea

Dec. 09’ Mar. 10’ Jun. 10’ Sep. 10’ Dec. 10’ Jan. 11’ Feb. 11’ Mar. 11’

47,940

unit: 1,000

8001,520

2,4704,420

7,720 8,260 9,260 10,020

48,98049,610

50,21050,770

50,770 51,160 51,2001.7

3.1 5.08.8

14.2 16.218.1 19.5

unit: %

Total mobile

Smart phone

⑦ Gold In CityLocation based service : Foursquare + SNS

marketing

⑧ QR code

⑨ QR Code – Virtual Store

Thank You!

Ken YangPennsylvania Korea of-ficekyang@pennsylvani-a.or.kr

Follow us on twitter!@Twitter.com/pakorea