sns (201209024)박상혁
DESCRIPTION
TRANSCRIPT
![Page 1: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/1.jpg)
소셜미디어로 세상과 소통하라 경남과학기술대학교����������� ������������������ ����������� ������������������
전자상거래무역학과����������� ������������������ ����������� ������������������
박상혁교수����������� ������������������
����������� ������������������
2012.9.24����������� ������������������
![Page 2: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/2.jpg)
소셜미디어로 소통이 왜 중요한가?
![Page 3: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/3.jpg)
OK Go, 삼성 광고(NX100) 찍다
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OK Go, 삼성 광고(NX100) 찍다
![Page 5: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/5.jpg)
저를 소개합니다
![Page 6: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/6.jpg)
저를 소개합니다
친구 1,402
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경남과기대 가기 전…
• IT 개발자 및 컨설턴트 ü 주요고객
ü 주요 Skill
Ø IT: Cobol, Visual Basic, MS SQL Server, 데이터베이스 모델링
Ø 전략: 인터넷 비즈니스 사업전략, IT 정보화 전략
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진주에 왔어요(2003년)
근데, 할 일이 없네요
큰 기업, IT회사도 없으니
…
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그래서 중소기업정보화와 농업전자상거래…
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지수파, 소셜미디어를 만나다
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지수파, 소셜미디어를 만나다
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소셜미디어로 수업하기����������� ������������������
• 온라인 집단학습: 토론하기 & 과제제출
![Page 13: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/13.jpg)
소셜미디어로 수업하기����������� ������������������
• 온라인 조모임
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소셜미디어로 수업하기����������� ������������������
• 오프라인 조모임
![Page 15: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/15.jpg)
소셜미디어로 수업하기
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• 지역 모임 • 동문 모임 • 수업 모임 • 학습 모임 • 이슈 모임 • 종교 모임
소셜미디어로 각종 모임하기����������� ������������������
![Page 17: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/17.jpg)
소셜미디어로 각종 모임하기
• 행사 주최하기: 오프라인 행사 + 온라인 홍보
(By @SocialJung)
![Page 18: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/18.jpg)
집단지성����������� ������������������ 2차����������� ������������������ 실험:����������� ������������������ 꿈이����������� ������������������ 있는����������� ������������������ 소양강좌����������� ������������������
• 온라인으로����������� ������������������ 교제하기����������� ������������������
(By @SocialJung)
![Page 19: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/19.jpg)
(By @SocialJung)
![Page 20: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/20.jpg)
소셜미디어로 각종 모임하기
(By @SocialJung)
![Page 21: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/21.jpg)
소셜미디어를 개인업무에 활용한다구요?
• 산청군 단성면 수월리 황토방 아들: 박현호 크몽만들다
![Page 22: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/22.jpg)
소셜미디어를 개인업무에 활용한다구요?����������� ������������������
![Page 23: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/23.jpg)
소셜미디어를 개인업무에 활용한다구요?����������� ������������������
![Page 24: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/24.jpg)
소셜경제학의 출현����������� ������������������
![Page 25: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/25.jpg)
소셜미디어로 사업하기
![Page 26: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/26.jpg)
소셜미디어로 사업하기����������� ������������������
![Page 27: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/27.jpg)
소셜미디어로 사업하기����������� ������������������
![Page 28: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/28.jpg)
소셜미디어로 사업하기����������� ������������������
![Page 29: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/29.jpg)
소셜미디어로 사업하기����������� ������������������
![Page 30: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/30.jpg)
소셜미디어로 산학협력하기(사회적기업)����������� ������������������
![Page 31: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/31.jpg)
소셜미디어로 산학협력하기(사회적기업)����������� ������������������
![Page 32: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/32.jpg)
소셜미디어 개념도
(By @SocialJung)
![Page 33: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/33.jpg)
소셜미디어 혁명이 도래했다
![Page 34: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/34.jpg)
소셜미디어에서 성공하려면…
정보
Network관계
품격
브랜드
개인이력
친구 맺기
많이 알려짐
신뢰
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소셜미디어의 대표주자 페이스북
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문제의 핵심은 소통에 있다
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내가 하고 싶은 일은 어디에서 찾을 수 있을까? 다양한 만남, 관계, 경험
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관계 속에서 진정한 나를 찾았을 때 열정을 집중할 수 있다.
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![Page 40: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/40.jpg)
소통은 나를 발견하는 기회이고 그 기회는 삶의 방향을 알려준다.
그것이 우리의 희망이다.
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S1. 팀만들기
• 자기소개하기 • 아이스브레이킹 • NGT • 팀만들기
S2. 비전설계
• AS-IS • TO-BE • 과제 도출
S3.개선안도출
• 학습 요약 • 개선방안도출
토의 순서
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Session 1. 팀 만들기
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홍길동
FB 친구수 주요 FB 소통대상
주로 사용하는 SM 과대표라면 소통방식?
저를 소개합니다. 서로 소개해 볼까요?
![Page 44: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/44.jpg)
한 장에
한가지 아이디어
(분류 쉽게)
인쇄체
(읽기 쉽게)
굵은 펜 사용
(보기 쉽게)
Post-its 사용
(이동이 쉽게)
NGT(아이디어 기록방법)
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팀만들기
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팀만들기
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‘3의 법칙’을 아시나요?
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‘3의 법칙’ 사례: Give me a pen
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‘3의 법칙’ 사례: Give me a pen
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‘3의 법칙’ 사례: Give me a pen
2011.12.6
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‘3의 법칙’ 사례: Give me a pen
![Page 52: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/52.jpg)
‘3의 법칙’ 사례: Give me a pen
2011.12.7 오전
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2011.12.7 오후
‘3의 법칙’ 사례: Give me a pen
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‘3의 법칙’ 사례: Give me a pen
이틀����������� ������������������ 만에����������� ������������������ 이런����������� ������������������ 일이����������� ������������������ 이루어지다니����������� ������������������ 믿을����������� ������������������ 수가����������� ������������������
없어요����������� ������������������
2011.12.8 오후
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3의 법칙 사례: Give me a pen����������� ������������������
2011.12.9일자 경남일보
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이것이 집단지성이다����������� ������������������
![Page 57: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/57.jpg)
Session 2. 비전설계
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개선안 도출 프로세스
As-Is
• 현재 모습 점검
To-Be
• 바람직한 모습
과제 도출
• As-Is와 To-Be의
개선안도출
• 학습 요약 • 개선방안도출
![Page 59: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/59.jpg)
과제(문제)란 기대와 현상간의 차이(Gap)이며, 해결을 요하는 사항이다.
GAP
실제 / 현상
기대
과제
과제(문제)란?
![Page 60: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/60.jpg)
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건물의 대리석이
부식되고 있다.
건물을 청소하라 !
청소해도 또 부식되고 ?
근본적인 처방을 하라.
![Page 62: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/62.jpg)
- 왜 부식이 되나? : 비둘기 똥을 치우느라 비누세척을 많이 해서 그렇다. - 왜 비둘기가 많이 모이나 ? : 거미가 많더라 - 왜 거미가 많지? : 나방이 많더라. - 왜 나방이 많지 ? : 황혼 무렵 주변 조명을 보고 오더라.
조명을 두시간 늦게 켜라
처방
![Page 63: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/63.jpg)
호기심은 질문에서 나온다
![Page 64: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/64.jpg)
GAP
실제 / 현상
기대
3. 과제
2. 소셜미디어를 활용해 소통잘하는 OOO
1. 현재의 우리의 모습
우리의 모습을 그려보자
![Page 65: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/65.jpg)
현재모습 소셜미디어를 활용해소통잘하는 모습
과제
우리의 모습을 그려보자
![Page 66: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/66.jpg)
Session 3. 개선안 도출
![Page 67: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/67.jpg)
타인의 아이디어를
이용하여 관점을 전환하여
새로운 아이디어를
창출하는 기법
아이디어 이어가기(Brain Writing)
![Page 68: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/68.jpg)
배운 것 느낀 점 실행다짐
성찰
![Page 69: Sns (201209024)박상혁](https://reader035.vdocuments.site/reader035/viewer/2022081720/548db1c1b479597a6b8b4852/html5/thumbnails/69.jpg)
감사합니다
사랑합니다
참 잘하셨습니다