snowy ice candy

8/2/2019 Snowy Ice Candy

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SNOWY ICESNOWY ICE

CANDYCANDY Beat The Heat BY

GROUP 4


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DESCRIPTION OF THE PRODUCTDESCRIPTION OF THE PRODUCT

y Gola is a traditional ice-candy, from India.

y It is made by clumping crushed ice to form apear sized lolly. Gola is what inspired the

Internationally sold Snow-cone y Over time, however, GOLA was given up by

many Indian families, due to the following 3EVILS:

1. Ice made from impure water2. Synthetic raw materials in syrup

3. Unhygienic handling & ambience


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Features of Snowy Ice CandyFeatures of Snowy Ice Candy

y 1. Mineral water ice

2. Natural fruit flavour syrups

y 3. International Flavors

y 4 Sugar and Calorie Free

5. Gloved handling & clean ambience


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COMPETETIVE ANALYSISCOMPETETIVE ANALYSIS

y Our product is facing IndirectCompetition from the following

y Soft drinks

y Ice-creamsy Other cold beverages

TYPE OF COMPETITION

y We are facing budget competition fromour competitors because we will have tofight for the same customer money.


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PORTERS COMPETETIVE FORCEPORTERS COMPETETIVE FORCE

y BARGAINING POWER OF CUSTOMER

y THREATS OF NEW ENTRANTS

y

THREAT OF SUBSTITUTE PRODUCTS


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4 Ps4 PsProduct

y Our products main characteristic is that it is made up of mineral water icewhich assures a high level of quality. It is available in many internationalsflavors which differentiate it from other similar products.

Price

y Our product is premium priced in order to create a brand image in mindsof our target market. We have priced our product at Rs. 30.

PLACEy We are targeting specially places like schools, colleges ,beaches, malls,

gardens etc. where we are expecting our target customers.

PROMOTION

y The promotion techniques we have used are

y Offering product at an introductionary price for e.g. buy one get one free .

y Putting banners in college and school campus

y Designing our mobile vans in an


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Target Market

y We are targeting mainly students, youths,

college students, tourist.

Life style

y Market that we analyzing comprised of

Experiencers. People who are

young,energetic and like to spend moneyon food, entertainment and other such

activities.


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DISTRIBUTION OF THEDISTRIBUTION OF THE

PRODUCTPRODUCT

y The main technique of our distribution is

Business to business.

y We are providing our franchisees with a

fixed production method.

y Our company mobile van.

y Our international flavours.


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SWOT ANALYSISSWOT ANALYSIS

STRENGTHSy Use of international flavours

y Sugar free hence less calories

y Hygienic product

y Easily available

WEAKNESS

y Seasonal product

y Close substitutes

OPPORTUNITIES

y More and more different flavours can be added

y Easily expandable

THREATS

y Easy entrants

y Duplication of the product


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Promotional strategiesPromotional strategies

y 1. Word of mouth

y 2. Discounting

y 3. Advertising

y 4. Location

y 5. Maintaining standards


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BREAKING DOWN OF THE ONEBREAKING DOWN OF THE ONE

LAKH BUDGETLAKH BUDGET1. Advertising on the assets (2 mobile vans) Rs.5000/each = 10000

2. Retailer location expenses for one month:

Mall premises, tourist places, college campus permission= 15000

3. Discounts for 15days on average sell of150 pieces;

Introductionary price for 15 days, (22500)= 22500Offering coupons of Rs.20 on average 25 per day, (7500) 7500

4. Franchise advertisement in local magazine, = 7000

And classified columns in newspaper for 3 days= 3000

5. Newspaper advertisement of product in back page= 12000

6. Printing cost on product related items and uniforms= 4000

7. Making of banners and roll-on hoarding= 14000

snowy ice candy

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