snowboardprocamp media portfolio 2015

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SNOWBOARDPROCAMP 2015 MEDIA PORTFOLIO

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Media overview and goals for 2015

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  • SNOWBOARDPROCAMP2015 MEDIA PORTFOLIO

  • 3 MISSION4 ANNUAL GROWTH5 RECURRING VIDEO VIEWS6 PREDICTIONS VS COMPETITORS7 DEMOGRAPHICS8 ENGAGEMENT & CONTESTS9 PLATFORM EXPANSION10 GOALS FOR 2015

    TABLE OF CONTENTS

    2 TABLE OF CONTENTS / CONTACT SNOWBOARDPROCAMP 2015

    KEVIN [email protected] WEST 1ST AVEVANCOUVER, B.C

    CONTACT

  • 3 MISSION SNOWBOARDPROCAMP 2015

    KEVIN [email protected] WEST 1ST AVEVANCOUVER, B.C

    MISSION

    AT SNOWBOARDPROCAMP WE PRODUCE CONTENT THAT MEETS THE NEEDS OF SNOWBOARDERS. WE RECEIVE

    FEEDBACK FROM OUR COMMUNITY AND DELIVER MEDIA IN AN INFORMATIVE, ENTERTAINING AND

    POSITIVE WAY. OUR VIDEOS INTRODUCE NEW RIDERS TO SNOWBOARDING AND GIVE THEM A GUIDE TO PROGRESS. EXISTING SNOWBOARDERS ARE CHALLENGED TO IMPROVE

    THEIR RIDING AND GIVEN THE TOOLS FOR SUCCESS.

  • 4 ANNUAL GROWTH SNOWBOARDPROCAMP 2015

    ANNUAL GROWTH * CONSISTANT ANNUAL GROWTH* MOST VIEWED SNOWBOARD YOUTUBE CHANNEL 2014/2015 SEASON

    120,041

    1,348,874

    5,083,354

    2,696,551

  • 5 RECURRING VIDEO VIEWS SNOWBOARDPROCAMP 2015

    RECURRING VIDEO VIEWS * CONSISTANT ANNUAL VIEWS VIDEO - HOW TO JUMP ON A SNOWBOARD

  • 6 PREDICTIONS VS COMPETITORS SNOWBOARDPROCAMP 2015

    * CONSISTANT ANNUAL VIEWS PREDICTIONS VS COMPETITORS

    * PREDICTIONS COURTESY OF SOCIALBLADE

  • 7 DEMOGRAPHICS SNOWBOARDPROCAMP 2015

    DEMOGRAPHICS * MOST POPULAR DEMOGRAPHIC MALES AGE 18 - 34

  • 8 ENGAGEMENT & CONTESTS SNOWBOARDPROCAMP 2015

    AUDIENCE ENGAGEMENT

    INSTAGRAM CONTESTS- 20 PRODUCTS GIVEN AWAY

    - 500+ PHOTO & VIDEO ENTRIES

    - 20,000+ LIKES

    - DRIVE ENGAGEMENT WITH CONTENT & PRODUCTS

  • 9 PLATFORM EXPANSION SNOWBOARDPROCAMP 2015

    PLATFORM EXPANSION

    9,243,686 LIFETIME VIEWS83,837 SUBSCRIBERS41,099 LIKES

    4,811 FOLLOWERS

    6,727 REACH WEEKLY2,637 ENGAGEMENT WEEKLYEXPANDING VIDEO UPLOADS

    EXPANDING TO

  • * PREDICTIONS COURTESY OF SOCIALBLADE

    6,727 REACH WEEKLY2,637 ENGAGEMENT WEEKLYEXPANDING VIDEO UPLOADS

    - PRODUCE 55 VIDEOS BY THE END OF 2015 (17 COMPLETED)

    - UPLOAD FULL VIDEO LIBRARY ACROSS NEW PLATFORMS TO GROW EXPONENTIALLY

    - FURTHER BUILD FAN ENGAGEMENT THROUGH SOCIAL MEDIA CONTESTS

    - CONTINUE TO BUILD PARTNERSHIPS WITH COMPANIES IN THE SNOWBOARD INDUSTRY

    GOALS FOR 2015

    10 GOALS FOR 2015 SNOWBOARDPROCAMP 2015