UX Design + Research Mallory Jacobs + Julie Kerner

Snatch

INTRODUCTION OUR PROCESS Interviews

Surveys

Competitive Analysis

Map current user flow

Wireframing

Prototyping

SYNTHESIS Affinity Mapping

Personas

Userflow Edits

RESEARCH

TEST

DESIGN

Usability Testing

Feedback Surveys

Optimization

We are here!

RESEARCH SURVEYS

15 Question Survey

87 responses

Millennial women in New York City and Los Angeles

Explore Surveys here

RESEARCH SURVEYS

15 Question Survey

87 responses

Millennial women in New York City and Los Angeles

• Saving and sharing locations is important to respondents.

• Respondents rely heavily on a notes app or their memory to guide their recommendations.

• People trust the people they know, specifically people they know who are “experts”.

• Respondents check Facebook and Instagram daily. A smaller percentage use Snapchat as well. They don’t use Four Square, however they use Yelp. Our respondents also commonly use ride services like Uber, payment services like Venmo, and location services like Google Maps.

• The name Snatch was noted as “distracting” to some.

SURVEY TAKEAWAYS

Explore Surveys here

RESEARCH COMPETITIVE

ANALYSIS

Explore Competitive Analysis Here

RESEARCH INTERVIEWS

10 individuals over the course of one week

Both male and female, Ages 28-50

New York and Los Angeles areas

“Friends who have specific expertise on something (someone who eats out a lot probably can give good

restaurant recommendations). Critics in newspapers I know have great taste (Jonathan Gold). People I think are cool on

social media (I follow their geo-tags).”

“I love being able so see where bloggers go on Instagram. I wish I could save the location, let's say one of my fave

influencers/food or fashion blog people goes to Paris. I want to be able to tag/save the restaurants she's been if I want to for a later date with a note. That would be great. I'll often check the

geotag of a location on Instagram in addition to yelp, to see user photos.”

“It reminds me of the slang for vagina.”

Explore Interviews here.

“When I am making list for people that are going on a New York trip, I know that I already have the list saved. I just search the list in my emails, actually.

Even though that's hard to find because i cant' remember what the email is."

“I record videos and take pictures to remember things.”

RESEARCH INTERVIEWS

INTERVIEW TAKEAWAYS

Explore Interviews Here

10 individuals over the course of one week

Both male and female, Ages 28-50

New York and Los Angeles areas

• Interviewees believe that word of mouth recommendations that are validated by an app like Yelp or the internet are the best sources of information about where to visit.

• Photos, user generated reviews are important to consider visiting somewhere.

• All interviewees value recommendations and advanced planning when selecting places to visit; additionally, New Yorkers tend to also value the on-foot discovery element.

• People rely heavily on Instagram geo-tags to find new “places” or remember ones they’ve visited.

• Nobody we interviewed had a system they felt worked well.

1. Your parents are in town and you just tried a great new vegetarian restaurant with them. You really appreciated the quiet atmosphere, the round tables, and everyone loved the eggplant dip. How you would Snatch the restaurant [Nix- NY] or [Gracias Madre-LA] and add details about what you liked about it, so that you remember to visit next time they’re back?

2. You have a friend coming to visit New York for the first time! Create a folder of your three favorite restaurants in the city and email them to your friend Julie (juliemkerner@gmail.com).

3. You just moved to this neighborhood (your current location) and don’t know the area well. Show me how you’d find and “snatch” the nearest nail salon?

4.You’re rushing home from work and just passed a new restaurant called Sugar Fish that you’d love to revisit. You don’t have time to stop now but you’d love to check it out on Monday after work. How might you use Snatch to remind you to visit this place on Monday night when you have time to stop?

5. You’re inside a new boutique, and the saleswoman let’s you know that they will be having a huge sale next Thursday. She gives you her card, and lets you know that if you call her ahead of time, she’ll give you VIP access. Show me how to Snatch the store and add a screenshot of her business card, reminding you to call her ahead of time.

6.You’re headed to San Francisco for the holidays and you don’t want to forget a new restaurant you head about on NPR. How would you Snatch the restaurant Foreign Cinema located in San Francisco?

RESEARCH TASK SCENARIOS

RESEARCH USABILITY TESTING

RESEARCH SNEAK PEAK

You’re rushing home from work and just passed a new restaurant called SugarFish that you’d love to revisit. You don’t have time to stop now but you’d love to check it out on Monday after work.

How might you use Snatch to remind you to visit this place on Monday night when you have time to stop?

SYNTHESIS AFFINITY MAPPING

Explore Affinity Map here

Lana Joseph AGE: 27

GENDER: Female

OCCUPATION: Account Executive, Grubhub

LOCATION: New York, NY STATUS: In a Relationship EDUCATION: Bachelor’s Degree, working toward Masters in Business and Entrepreneurship

FREQUENTLY USED APPS:PERSONALITY: Introvert Extrovert

Sensing Intuition

Thinking Feeling

Judging Perceiving

TECHNOLOGY

IT and Internet

Social Networks

Mobile Apps

Software

GOALS

• Remember where the best restaurants are, what types of occasions they are good for, and what she ordered.

• Keep a running list of the places she reads about so frequently.

• Be an expert in all things in each neighborhood, so that when she takes friends to explore an area there is shopping, bars, restaurants, etc., all conveniently located.

• Log the geo-tags of the Instagram

• Due to scarring experiences, she does not trust places that aren’t either recommended by a friend or that she has not been to.

• She constantly passes tons of restaurants that she hopes to revisit, however, when she screenshots or texts herself the name she often forgets about it or loses the text.

• Friends are coming to visit from out of town at least once every few weeks, but they all have different interests.

FRUSTRATIONS

Originally from Potomac, Maryland, Lana moved to New York after four years at the University of Wisconsin. She began her NYC life in Chelsea as an Associate Account Manager at MRY, where she moved her way up to an Account Executive. She currently lives in a large studio in Williamsburg. Her passion for food led her to transition to a role at Grubhub. Lana considers herself to be a foodie, constantly exploring New York neighborhoods to discover new hidden gems. She is seen as the “go-to” friend when it comes to recommendations, and knowing the perfect spot for each occasion.

BIO:

“I don’t have the time or money to spend at places I may not end up

enjoying all that much.”

PRIMARY PERSONA

Deborah WeissAGE: 62

GENDER: Female

OCCUPATION: Part-time Real Estate Agent

LOCATION: Long Island, NY STATUS: Married EDUCATION: Bachelor’s Degree

PERSONALITY: Introvert Extrovert

Sensing Intuition

Thinking Feeling

Judging Perceiving

GOALS

• Wants a way to share her preferred locations while protecting her privacy

• Needs a way to digitally store her favorite local businesses.

• Needs to find a meeting place for family that’s located conveniently for the group, has parking, and is quiet enough that her mother-in-law can hear.

• Has trouble finding new and convenient locations for her bi-weekly family dinner in New York City.

• Loves reading about others on Facebook but prefers to email personal photos because she’s concerned about privacy.

• Looking forward to her trip to Napa for her anniversary but can’t find the email her friend sent her 6 months ago with recommendations.

• She’s collected names of the most reliable cobblers, tailors and dry cleaners but when friends asks for a reference, she needs to dig business cards.

FRUSTRATIONS

Deborah’s a native New Yorker who works part-time as a real estate agent in suburban Long Island. She and her husband are inching toward retirement in Florida and are trying to take advantage of nearby New York City’s cultural riches. While her free-time during the week is spent running errands locally, she looks forward to spending weekends in the city, sharing meals with her daughter, shopping for clothes, visiting museums and seeing shows. She relies heavily on recommendations from trusted critics on NPR and The New York Times and the occasional friend who seems to know everything.

BIO:

IT and Internet TECHNOLOGY

Social Networks

Mobile Apps

Software

“I’m tired of digging through notebooks, emails and calendars every time I need to

find a place that meets my needs.”

MOBILE DEVICES:

SOCIAL NETWORKS:

BRANDS:

PUBLICATIONS:

SECONDARY PERSONA

SYNTHESIS USERFLOW

• Multiple pathways for the same task

• Iconography is misleading

• Users get confused when they

toggle between menu options (i.e.

Snatch/My Places)

• Users are craving recommendations

from their friends and respected

influencers

SYNTHESIS TAKEAWAYS

• Eliminate and clarify options

• Minimize iconography and increase

customization

• Clarify menu with a main homepage that

will lead you to all product features

• Add a discovery element to the product,

highlighting collections as key feature.

Add ratings/reviews into Place Pages

PROBLEM SOLUTION

DESIGN EARLY SKETCHES

DESIGN ROUGH DRAFT

SNEAK PEEK

Demo Sketch User Flow

DESIGN SKETCH FLOW

• Color palette

• All content/copy

• All iconography

• Figure out bugs/ i.e. screenshot feature

• API capabilities (i.e. rated feature)

• Research Phase payment

• Agree on naming conventions and terminology

NEXT STEPS OUR ASKS

THANK YOU JULIE + MALLORY