SNAPCHATCaitlin BreivogelCom343 T/R 11:40-12:55April 3, 2016

Pictaboo• Bobby Murphy, Reggie Brown, Evan Spiegel founded it in

2011• Originally it was called Pictaboo• After an argument about equity, Reggie brown was kicked

off the project• In late 2011, Murphy and Spiegel renamed the app

Snapchat

Timeline2012:Snapchat launched an app for Androids and video snaps

2013:Snapchat stories were introduced, as well as, filters like timestamps, temperature, and speed

2014:Conversations and video chat were added. Additionally, Our Story and Snapcash are new features.

2015:Discover is launched, and Snaptags. Facial recognition filters are added in September.

Source: http://techcrunch.com/gallery/a-brief-history-of-snapchat/

Strengths• Different methods of communicating (snaps, messages

and videos)• Great additional features• You can see when someone has received your messages.• Very easy to communicate with others.• Very private, only people you add can communicate with

you, which prevents spam messages and messages from unknown people.

Source: https://anthonymichaelsblog.wordpress.com/tag/strengths-and-weaknesses/

Weaknesses• Manually scrolling through friends list, means time is

wasted, when communicating.• A limited time to view a snap that is sent to someone.• A limited time to create a video, so a video must be timed

perfectly.• Requires internet connection to be able to communicate

Source: https://anthonymichaelsblog.wordpress.com/tag/strengths-and-weaknesses/

Discover• This feature is a guide where

different media outlets have the opportunity to present newsworthy stories and entertaining features to Snapchat users

• The stories are displayed in an engaging way

Comments• I think Snapchat has successfully made news and media

interesting and engaging for the targeted age group (18-24).

• The Discover feature uploads daily, so it is easy to stay constantly updated.

• The changing updates and elements of this app add to its successes

Critiques• The time limit on Snapchat should be optional • More news sources should be added to the Discover

feature (Fox, ABC)