snap - the value of email marketing
TRANSCRIPT
the value ofEmail Marketinghow Snap’s Email Marketing can add value to your business...
Email is one of the digital channels used as a delivery and communication medium; it is a crucial part of the marketing mix.
Email Marketing
It is flexible and cost effective making it particularly suitable for small to medium businesses.
Provides direct client contact and builds connections.
Generates immediate responses.
Easily track able with results available instantly.
Cost-effective way of reaching a large number of people at once.
What is email marketing?
Selluse email to assist selling productsand services.Serveuse email to help serve customers.Speakcommunicate with customers(both existing and potential).
Saveemail marketing can save money/reduce the cost of marketing.
Sizzleuse email to help build brand identity.
How can I tap into my
clients via email?
Use Email Marketing for Customer Lifecycle Management
Prospecting
Qualifying Leads
NurturingRetention
Email can be used as a communication touch point for your customers at almost every stage of the customer life cycle.
Post-Sale
Activation
The ProcessThe process to get a campaign underway is quite simple:
Start with a customer list - we recommend lists segmented into 500 or less. If you don’t have a list we can help you create one by starting with a Direct Mail campaign.
1 2 3 42. Create the campaign idea - an offer.
3. Every emarketing message MUST have a call to action!
4. Results
1. Start with the list
The ProcessThe process to get a campaign underway is quite simple:
The idea - We will assist you to come up with the campaign idea and messaging.
1 2 3 42. Create the campaign idea - an offer.
3. Every emarketing message MUST have a call to action!
4. Results
1. Start with the list
The ProcessThe process to get a campaign underway is quite simple:
Call to action - Make sure there are plenty of ways given for a prospect to interact with you. e.g download this whitepaper, subscribe to our newsletter, learn more, click through to website, apply now, etc.
1 2 3 42. Create the campaign idea - an offer.
3. Every emarketing message MUST have a call to action!
4. Results
1. Start with the list
The ProcessThe process to get a campaign underway is quite simple:
Results - With each email we send, you receive a set of powerful reports that allows you to see who opened it, who it bounced from and even what links each contact clicked within the email • Track opens and click throughs • Manage and view bounces • System integrates with Google Analytics • View all the emails a contact has
1 2 3 42. Create the campaign idea - an offer.
3. Every emarketing message MUST have a call to action!
4. Results
1. Start with the list
Email Marketing read over time.
The ProcessThe process to get a campaign underway is quite simple:
Snap streamlines this process for you, from list uploads, design through to campaign distribution and reporting.
2. Create the campaign idea - an offer.
3. Every emarketing message MUST have a call to action!
4. Results
1. Start with the list
Email Marketing
Be customer targeted and personal.
Provide measured results through reporting and tracking.
Be professionally designed for the most impact.
Be managed from start to finish.
Be cost-effective and affordable.
Deliver high ROI.
Build relationships and provide value.
Increase conversion rates.
Compliment other marketing such as direct mail campaign.
A Snap email campaign will:
Email Marketing
Snap will make it happen
Email Marketing
Customised Template
Integration with a direct
mail campaign
Campaign Development
Send
Report-
Analytics