#smw13 insights report
DESCRIPTION
This report showcases some interesting insights and highlights from Social Media Week 2013 with a special focus on SMW Mumbai (#SMWMumbai)TRANSCRIPT
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Photo Courtesy: SMW Official Website
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Dr. Ranjit Nair
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Social Media Week Report
Analytics Report across all locations 22nd Sept to 27th Sept
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Location distribution across #SMW13
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• #SMWLdn stood at no.1 position followed by #SMWChicago and #SMWLA
• #SMWMumbai stood at the 6th spot.
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Online buzz around Opening & Closing Bash
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Time-line distribution across #SMW13
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22-Sep-13 23-Sep-13 24-Sep-13 25-Sep-13 26-Sep-13 27-Sep-13
#SMWLdn
#SMWChicago
#SMWLA
#SMWBog
#SMWTO
#SMWMumbai
#SMWBerlin
#SMWSP
• On the 1st day #SMWLdn stood ahead followed by #SMWLA and #SMWBerlin while #SMWMumbai was at the 4th spot.
• On the last day, #SMWMumbai stood at the 6th spot.
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powered by Most Buzziest Authors- #SMW13
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Mumbai
Berlin
London
Bogota
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powered by Most Buzziest Authors- #SMW13
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Toronto Chicago
Sao Paulo Los Angeles
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#SMWMumbai Top Brand Mentions
8 Social Squared leads in terms of mentions followed by MindShift and Germin8
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powered by Top Buzz words across various locations- #SMW13
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Mumbai
Berlin
London
Bogota
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Toronto Chicago
Sao Paulo Los Angeles
Top Buzz words across various locations- #SMW13
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Gender Distribution across all locations- #SMW13
• Women generated more buzz than men in #SMWChicago, #SMWTo and #SMWBerlin
• The converse was true in #SMWMumbai and #SMWBog
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18413555 20378464
27538638
5403941 5121368 3206811 1299107 3879601
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10000000
20000000
30000000
#smwldn #smwchicago #smwla #smwbog #smwto #smwmumbai #smwberlin #smwsp
Tweet Reach
6113
3102 2038 1590 1853
1082 708 612
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#smwldn #smwchicago #smwla #smwbog #smwto #smwmumbai #smwberlin #smwsp
Authors Reached
Tweet Reach was highest for #SMWLA and #SMWChicago, while Author Reach was highest for #SMWLdn and #SMWChicago
Tweet Reach and Author Reach #SMW13
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Media & Publishing leads the chart in terms of categories followed by Education & Learning and Lifestyle & Culture in #SMWMumbai
Categories across #SMWMumbai
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What’s your #SMPower?
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Popular RT Snapshots
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Popular RT Snapshots
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Funny Tweets
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Funny Tweets
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