smu bb final
TRANSCRIPT
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TNEMEGANAMEROPAGNIS
YTISREVINU
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THE PRESIDENTS MESSAGE02THE CHALLENGES AHEAD04SHAPING OUR IDENTITY06
THE HEART OF SMU08THE DIFFERENCE10WHAT MAKES US DIFFERENT12CONTACT US20
CONTENTS
This book is about sharing whowe are. Its a showcase of whatsETS us apart. By defining theheart of smu, we can all share,develop and participate in whatis a unique culture.
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President
Howard Hunter
We set out to be different. And after five
years, I know we have set a benchmark for
nurturing leadership, developing talents
and spearheading research in Singaporeand the region.
Our foundation was laid by the inspiration
of our board of trustees, support from
the government and dedication from
our people.
Today, our challenge is to build on that
foundation. The opening of our brand new
city campus reaffirms our unique learning
philosophy and reflects our determination
to shape a distinctive management
university. In this book we hope to capture
and celebrate the traits that define anddifferentiate us.
THEPRESIDENTSMESSAGE
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From the start, we have done things differently:
- we put the focus on the individual and not just grades in
our admissions process.
- our seminar style teaching and smaller class sizesprovide greater opportunities for students to have their say.
- students take charge of their future by being highly
involved in their choices inside and outside the classroom.
- faculty can balance teaching and research excellence in a
more flexible and supportive environment.
- our city campus puts us at the doorstep of the business world.
SMU WAS DESIGNED TOPROVIDE A DIFFERENT MODELOF UNIVERSITY EDUCATIONHERE IN SINGAPORE.Dr Tony TanFormer Deputy Prime Minister and Co-ordinating Ministerfor Security and Defence, Republic of Singapore.
THECHALLENGESAHEAD
To stay ahead we need to:
groom visionaries and doers tobecome socially responsible leaders;
encourage innovative research THAT IS relevantand beneficial to the marketplace;
build stronger bonds with the industryand community to draw real-worldinsights and deliver impact.
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In the face of an ever-changing
environment, our sense of identity
is a valuable asset. Since the beginning,
we have been associated with a
personality unique from the restin the education sector.
Its a positioning we are proud to own,
one that we should expand upon.
It clearly defines who we are within
and beyond our walls and it offers a
common vision from which we can grow,
collectively and individually.
SHAPINGOURIDENTITY
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ACTIVELY COMBININGACADEMIC RIGOURWITH A DYNAMICLEARNING CULTURETO CREATE CAPABLEAND CONFIDENTINDIVIDUALS
WE FEEL THIS SIMPLE SENTENCE BEST CAPTURES THEHEART OF WHAT WE DO AND DIFFERENTIATES USFROM THE COMPETITION.
We strongly believe in a learning environment that
is open, dynamic and relevant to the world today.
This way, we can develop knowledge and talent
that engages the future of Asian business.
THEHEARTOF SMU
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The learning environment is as important as theacademic content.
THATS WHY WE ARE PASSIONATE ABOUT DEVELOPINGTALENTED PEOPLE WHO UNDERSTAND HOW TO GET THE BESTFROM THEMSELVES AND THOSE AROUND THEM.
THE THIRST FOR INQUIRY COMBINED WITH AN INTIMATE
LEARNING ENVIRONMENT RESULT IN OPPORTUNITIES FORINDIVIDUALS TO ACHIEVE THEIR POTENTIAL.
A DYNAMIC AND LIVELY CULTURE WITH A FREE FLOW OFIDEAS AND EXPOSURE TO THE REAL WORLD.
These elements help shape confident individuals whocan contribute to their workplaces and communities.
THEDIFFERENCE
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ACADEMICS WITH PASSIONIMPACTING ASIAN BUSINESSINTIMATE LEARNINGDYNAMIC CULTURE
Its important to realise, define and understand those
traits that set us apart. As we stake our place in the
world of business and education we need a clear sense
of self that connects with people; one clearly stamped
with our own individuality.
WHATMAKES USDIFFERENT
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ACADEMICSWITH PASSION
IMPACTINGASIAN BUSINESS
Our research and curriculum pay attention
to Asia and the world, connecting us
with industry; a professional offering that
empowers life-long learners to engage withan increasingly challenging landscape;
we groom Asian business leaders and
innovators.
We thrive on passion for inquiry; a
passion that draws the best out of allthat we do: research, teaching, learn-
ing and living. Our research is creative
yet grounded in rigour; generating ideas
with impact and real-world relevance.
WHATMAKES USDIFFERENT
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WHATMAKES USDIFFERENT
INTIMATELEARNING
DYNAMICCULTURE
An environment charged with lively
expression and exchange of ideas; aculture that relishes challenging,
hands-on education; a place where
ones role in society matters as much
as ones role in business; a city campus
brimming with activity; a place where
diverse student backgrounds and
opportunities for learning come together
to create an exciting stage for learning.
Students shape their own syllabus;
academics share insights seminarstyle; heres a culture that celebrates
individuality and embraces inquisitive
personalities. Our smaller class
size delivers an immersive learning
experience; students are more involved;
the opportunities for exposure richer.
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THE SIGNIFICANCEOF SMU LIES IN THEEXPERIENCE. AT THE
END OF THE DAY,WE ARE NOT JUSTABOUT QUALIFICATIONS.WERE ABOUT PEOPLEWHO EMBRACE THECHALLENGE OFCREATING AND SHARING
KNOWLEDGE IN LIFE.
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CONTACT US
SINGAPOREMANAGEMENTuniversity
ADMINISTRATION BUILDING
81 VICTORIA STREET
SINGAPORE 188065
Tel: +65 6828 0100Fax: +65 6828 0101
www.smu.edu.sg
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TNEMEGANAMEROPAGNIS
YTISREVINU