With mobile devices costing on average a With mobile devices costing on average a hundredth of the price of a personal computer, hundredth of the price of a personal computer,

this revolution will touch twice as many people than this revolution will touch twice as many people than the PC revolution touched in the past 20 years, the PC revolution touched in the past 20 years,

and a billion more people than the internet reached and a billion more people than the internet reached in its first 10 years of commercial existence. in its first 10 years of commercial existence.

- The Yankee Group- The Yankee Group

A more pervasive, A more pervasive, intelligent networkintelligent networkA more pervasive, A more pervasive,

intelligent networkintelligent network

Spawning new types of devices and servicesSpawning new types of devices and servicesSpawning new types of devices and servicesSpawning new types of devices and services

And awakening latent appetites And awakening latent appetites in consumers in consumers

and business leadersand business leaders

And awakening latent appetites And awakening latent appetites in consumers in consumers

and business leadersand business leaders

or more nimble players or more nimble players for whom IP is their native tongue?”for whom IP is their native tongue?”

© Copyright 2008. Yankee Group Research, Inc. All rights reserved.

David Berlind, Between the LinesDavid Berlind, Between the Lines

No one believed the word ‘computer’ belonged No one believed the word ‘computer’ belonged in the mobile space...in the mobile space...

It took an iPhone—It took an iPhone—to wake up the industry to to wake up the industry to

Jen-Hsun Huang, Jen-Hsun Huang, President and CEO, NVIDIA Corp.President and CEO, NVIDIA Corp.

From The Long Tail by Chris AndersonFrom The Long Tail by Chris Anderson

What’s really amazing about the What’s really amazing about the Long Tail is the sheer size of it. Long Tail is the sheer size of it.

Combine enough non-hits on Combine enough non-hits on the Long Tail and you’ve got a marketthe Long Tail and you’ve got a market

potentially as big as the hits.potentially as big as the hits.

– – From From The Long Tail The Long Tail by Chris Anderson by Chris Anderson

In a Long Tail economy, In a Long Tail economy, it’s more expensive toit’s more expensive to

than tothan to

– – From From The Long Tail The Long Tail by Chris Andersonby Chris Anderson

CCommunications ommunications EEnabled nabled BBusiness usiness PProcessesrocesses

Business processes and applications Business processes and applications tightly integrated with tightly integrated with

unified communication technologies unified communication technologies to enable concurrent or consecutive communications to enable concurrent or consecutive communications

among customers, suppliers and employees among customers, suppliers and employees within the context of business transactions.within the context of business transactions.

- Forrester Research - Forrester Research

CEBPCEBP

Applications of CEBPApplications of CEBP

claims processing, inventory management, etc.claims processing, inventory management, etc.

Roadside assistance, stock portfolio alerts,Roadside assistance, stock portfolio alerts,

- Henry Dewing/Forrester Research, Inc- Henry Dewing/Forrester Research, Inc

Advantages of CEBPAdvantages of CEBP

Enable business systems to sense business Enable business systems to sense business events events and initiate communications,and initiate communications,integrate automated business process integrate automated business process

capabilities into communications equipment, capabilities into communications equipment, present communications functions within present communications functions within business applications,business applications,

and facilitate near real-time, and facilitate near real-time, two-way communications via various devices.two-way communications via various devices.

- Bruce Francis on Web 2.0- Bruce Francis on Web 2.0VP of Corporate Strategy Salesforce.comVP of Corporate Strategy Salesforce.com

Businesses are sayingBusinesses are saying

Why am I using the greatest [software] hits Why am I using the greatest [software] hits of the mid-decade of the 20th century of the mid-decade of the 20th century when my consumer life iswhen my consumer life is

but there’s no reason why it needs to stop there…but there’s no reason why it needs to stop there…

37 Signals has 37 Signals has

forfor

to accomplish tasks that other units areto accomplish tasks that other units are

Special ops forces like the Green Berets or Navy Seals Special ops forces like the Green Berets or Navy Seals

&&useuse

to get done.to get done.

• Two people, Two people, • Streamlined songs, Streamlined songs, • Childlike drumming, Childlike drumming, • Keeping studio time Keeping studio time

to a minimum, etc.to a minimum, etc.

The White StripesThe White Stripes

by sticking to aby sticking to a

Apple’s iPod differentiates itselfApple’s iPod differentiates itselffrom competitors from competitors

like a built-in fm radio or a like a built-in fm radio or a voice recordervoice recorder

[My] customers want to be [My] customers want to be

Bruce FrancisBruce FrancisVP of Corporate Strategy, VP of Corporate Strategy, Salesforce.comSalesforce.com

Many of them started with hosted CRM and are now Many of them started with hosted CRM and are now

to replace the rest of their in-house software.to replace the rest of their in-house software.

Build, learn, and Build, learn, and

you'll know more about what you're doing you'll know more about what you're doing as you're doing it, as you're doing it,

Jason Fried, 37 Signals,Jason Fried, 37 Signals,advocating iterative development:advocating iterative development: