smsg with doug2015
TRANSCRIPT
introductionsAaron Johannes, Director, Spectrum ConsultingEmail: [email protected]: www.spectrumsociety.org Facebook: search “spectrum society”Blog: www.imagineacircle.comTwitter: @imagineacircleHashtag: #imagineacircle•#101friendsBC
Douglas Tennant, Executive Director, Semiahmoo House SocietyEmail: [email protected] Website: www.semi-house-society.comFacebook: http://www.facebook.com/SemiahmooHouseSocietyBlog: www.paradigmswivel.comTwitter: @DouglasRTennant
Early drafts of this presentation were done by Jules Andre Brown and myself.
QUESTIONS? Our first workshop parking lot(s) had 5 pages of questions!
• Who are you? What
might be a question you wonder about? Do you have a goal for today?
Learning Objectives Learn why social media matters to marginalised people and those
who support them Identify various kinds of social media and the strengths and
capacities of each, and how multi-platform tools like Hootsuite can help us get our message out.
Think together about how individuals can interact to deliver messages about themselves, the groups they are part of and the causes they care about.
Internet safety Create a basic media plan
For us as individualsFor us as part of organizations As a social justice movement
What’s a #hashtag?
• In small groups:• Decide on a message
you want to send out to the world
• Create a hashtag you all agree to use
• Where will you use it?• How? – Pacing– Platforms
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What do actual people with disabilities(self advocates) want to talk about?
• jobs• Supports• Equality• Relationships• community
www.101friends.cablog / newsletter / links
Publications and mission
- Books for sale: social enterprise
- We control this conversation
www.101friends.cablog / newsletter / links
Publications and mission
- Books for sale: social enterprise
- We control this conversation
Our messages:-People with disabilities are great citizens-There is hope-Research and information is available-Reflection is good-People can make friends, get jobs, have fun
www.101friends.cablog / newsletter / links
Publications and mission
- Books for sale: social enterprise
- We control this conversation
Our messages:-They can and do write books-They can and do lead-Staff need support too-There are great agencies out there-Agencies can change-We hope for partnership
This year: an average of about 1000 people per month who want to know and talk about
person centred supports
Hopeful Messages
• Blog• Enewsletter (Mail Chimp)• Facebook• Twitter• Slideshare• www.spectrumpress.ca
Caveats: it’s not really a popularity contest
• Do you have a budget for social media? – NO
• Do you have someone with dedicated time to spend on this? – NO it’s off the side of our desks by interested people.
• Have you hired a firm to take on your social media? – NO
• Are you trying to communicate with everyone everywhere about everything? (Who are your peeps?) – NO we only want to talk about individualised approaches with
people who want to talk about that.
Safety Plan for Org
• Track mentions of your organization on hootsuite or google search.
• Be clear about what’s okay and not okay to post – what’s the messaging you want?
• Have clearly different personal and professional accounts (or never say anything mean).
Safety Plans for People
• Think about the safeguards that being online brings
• Spend some time with fun resources like the quizz at www.icanbesafeonline.com